The Quest
The road, the people, and the places that shape how bourbon is understood — and where the perfect pour is found.
Where We’re Headed
- Heading Back to Holladay: Anticipating the Next Ancient Cave Release
We’ve got a bourbon road trip on the horizon, and this one has us genuinely buzzing. On the calendar: a…
Places We’ve Been
- Exploring J. Rieger & Co.: A Kansas City Return
Exploring J. Rieger & Co.: A Kansas City Return Kansas City has a way of surprising people who think they…
Wish List
About This Page
The Quest is where the daily intelligence work meets the road — distillery visits, tasting rooms, road miles, and the experiences that give the AWIB its context.
The Quest is the living journey behind Chasing the Unicorn. It captures the places we go, the people we meet, and the experiences that shape how we understand bourbon beyond the bottle.
Some stops are planned. Others happen by chance. Each one adds context — about process, place, and the quiet moments that influence what ends up in the glass.
This isn’t a checklist or a race to collect experiences. It’s a record of movement, curiosity, and connection. From distillery floors and tasting rooms to road miles between destinations, The Quest reflects the belief that the pursuit itself is part of the reward.
The unicorn isn’t always found at the end of the journey. Often, it shows up along the way — in conversation, in shared tastings, or in a place that leaves a lasting impression.