About Chasing The Unicorn Podcast

Chasing The Unicorn Podcast is a conversation-driven exploration of bourbon—focused not on hype or rarity, but on craft, curiosity, and the experience in the glass. Each episode invites listeners into thoughtful discussions that connect production, place, and people to the sensory moments that make bourbon meaningful.

The “unicorn” isn’t a bottle everyone is chasing. It’s the pour that speaks to you. This podcast exists to help listeners better understand how to find it.

Why “Chasing the Unicorn”?

In bourbon and whiskey culture, a “unicorn” is often described as a rare bottle—something difficult to find and even harder to experience. We believe the real unicorn isn’t just the bottle itself, but the experience around it: the story, the people, and the place where it’s shared.

This podcast isn’t about chasing scarcity for its own sake. It’s about appreciating the pursuit, respecting the craft, and recognizing that the best pours are often the ones hiding in plain sight.

The Hosts

The podcast is hosted by John Schuster and Shauna Hann, whose backgrounds in education, global experience, and formal bourbon study shape the tone of each episode. Their shared approach emphasizes clarity, curiosity, and thoughtful conversation—favoring understanding and enjoyment over instruction or expertise for its own sake.

Learn more about the hosts →

Experience & Certifications

Both hosts hold formal certifications within the bourbon and whiskey industry and have spent years studying production, tasting, and spirits education. Their background allows conversations to go deeper—without losing the joy that brought them to bourbon in the first place.

  • Certified Bourbon Stewards
  • Industry-recognized whiskey education and tasting credentials
  • Experience working with distilleries, educators, and spirits professionals