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American Whiskey Industry Brief, July 29, 2026 — RNDC Bankruptcy: Chapter 11 Filing, Distributor Changes

RNDC Bankruptcy: Chapter 11 Filing, Distributor Changes

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The pulse of American whiskey: what moved — and why it matters.

Issue #108 · July 29, 2026 · Reporting window: July 27, 2026 through July 29, 2026

7,864 words · 36 min · 10 sections

The Opening Pour

4 stories · 5 min

Wednesday's Market, Pricing & Release Specs cycle leads with an RNDC bankruptcy that just rewired national distribution. 4 stories · RNDC's Collapse Forces 26-State Distribution Shuffle · Bardstown's 27-Month Pineapple Rum Finish · Old Elk's Three 10-Year Releases at $69.99 · Garrison Brothers' First-Ever Hye Rye Pre-Sale

Wednesday's Market, Pricing & Release Specs cycle leads with an RNDC bankruptcy that just rewired national distribution overnight, alongside a scarce craft finish, a rare 10-year value release, and a Texas rye pre-sale worth a reader's attention this week.

The lead

RNDC's Collapse Just Forced 26 States to Change Who Delivers Your Bourbon

A distributor that moved $11 billion of spirits two years ago just filed for bankruptcy — and the replacement deals signed this week determine which stores near you get stocked next month.

Republic National Distributing Company filed for Chapter 11 on July 26, 2026, in the U.S.

Bankruptcy Court for the Southern District of Texas, seeking to sell off its remaining distribution markets and wind down what it can't sell (RNDC bankruptcy filing, July 26, 2026) [1].

The filing lists liabilities between $1 billion and $10 billion against more than 100,000 creditors, with Proximo Spirits as the largest unsecured creditor at $94 million and Delicato Family Wines second at $14 million [1].

RNDC had over $11 billion in revenue as recently as 2024, before a year-long breakup that sold off markets to Reyes Beverage Group, Martignetti, Breakthru, Quality Brands, Columbia Distributing, and Manhattan Beverage [1].

Only RNDC's Alaska joint venture is included in this filing — its Georgia, New Mexico, and several other state joint ventures were structured separately and remain untouched [1] [2].

The most immediate consumer-facing fallout: Palm Bay International announced replacement distribution deals across 26 markets on July 28, with Southern Glazer's picking up 15 new states and Reyes Beverage Group taking 11, with transitions completing by August 1 [2].

For whiskey brands that relied on RNDC as a route to market, this is a live disruption to shelf placement happening in real time.

Why It MattersDistribution isn't glamorous, but it's the entire reason some allocated bottles reach certain states and not others — a wholesale distributor collapse this size can shuffle which stores get which brands for months.

What You Can DoIf your regular store's shelf looks different or a brand you buy regularly goes missing over the next two weeks, this is likely why — ask your retailer which distributor picked up their account.

Bardstown Bourbon Co. Puts Ten-Year Bourbon Through 27 Months of Pineapple Rum Barrels, and Fewer Than 350 Cases Exist

A distillery known for disclosing its barrel ages just ran a decade-old bourbon through pineapple rum casks for over two years. There are fewer bottles of this than seats in a mid-size movie theater.

Bardstown Bourbon Company released Victoria Pineapple Barrel Finish Whiskey, the debut entry in a new "Finishing Series," blending 10- and 11-year bourbon with 11-year rye finished 27 months in barrels that previously held pineapple rum, with fresh pineapple added during finishing (Shanken News Daily, July 27, 2026) [3].

The release is bottled at 53% ABV (106 proof), priced at $140, and limited to fewer than 350 nine-liter cases, sold exclusively in Kentucky [3].

Most rum-cask finishes run six to twelve months; a 27-month secondary maturation is unusually long, and it's a deliberate bet that the disclosed base-whiskey ages can carry the extended cask exposure without the tropical cask note burying the bourbon underneath.

Why It MattersThe length of the finish is the story here — long enough that it risks overwhelming the base spirit, which makes Bardstown's willingness to publish exact base ages the detail that should carry the most weight in judging whether it worked.

What You Can DoThis one won't reach out-of-state retailers — check directly with Bardstown Bourbon Company's tasting room or Kentucky-licensed accounts before the 350-case run sells out.

Old Elk Ships Its First Releases Under New Ownership: Three 10-Year Whiskeys at the Same $70 Price

A year after being bought by an Ohio distillery, Old Elk just answered the biggest question about its future — and the answer is a full decade in the barrel for $69.99.

Colorado's Old Elk Distillery, acquired by Ohio's Middle West Spirits in 2025, shipped its first major releases under the new ownership this week: a 10-Year-Old Straight Bourbon (51% corn, 34% malted barley, 15% rye, 52.5% ABV), a 10-Year-Old Straight Wheat Whiskey (96% wheat, 4% malted barley, 51.5% ABV), and a 10-Year-Old Wheated Bourbon (51% corn, 46% wheat, 3% malted barley, 52.5% ABV) [6].

All three carry an identical $69.99 MSRP and are available nationwide, plus at the Middle West Spirits distillery bottle store and Old Elk's online shop [6].

A full decade of age at $69.99 is a notably aggressive price point in the current market, where 10-year bourbons from major distilleries routinely run $90 to $150.

Why It MattersThis is the clearest signal yet of Middle West Spirits' strategy for Old Elk: lead with age-stated transparency and hold pricing well below what the age statement alone would typically command elsewhere.

What You Can DoAll three expressions ship nationwide now — if you want to compare a straight bourbon against a straight wheat whiskey at identical age and price, this is a rare same-shelf opportunity to do it.

Garrison Brothers Opens Its First-Ever Pre-Sale for a Cult Texas Rye, But You Have to Pick It Up in Person in 2028

A Texas distillery just opened pre-sales for its hardest-to-find bourbon — with a catch: you won't hold the bottle for two years.

Garrison Brothers Distillery in Hye, Texas opened its first-ever pre-sale window for Hye Rye Bourbon Whiskey on July 27, running through August 10 (Garrison Brothers pre-sale announcement, July 27, 2026) [11].

Buyers can reserve up to four bottles online at $99.99 each, plus applicable sales tax, but in-person pickup at the distillery is required, and that pickup is scheduled for October 2028 [11].

The whiskey is bottled at 98 proof from a mash bill of 52% South Texas corn, 37% organic rye, and 11% barley [11].

Hye Rye originally debuted in December 2020 in a 1,000-bottle run at the same $99.99 price, and has developed a following in Texas whiskey circles since [11].

The multi-year gap between reservation and pickup reflects Garrison Brothers' actual barrel-aging timeline rather than a marketing device — the whiskey being sold isn't distilled yet, or isn't mature yet, at the time of the pre-sale.

Why It MattersA pre-sale with a 2028 pickup date is a real commitment on both sides — Garrison Brothers is locking in a customer base years ahead of bottling, and buyers are locking in MSRP years before secondary demand can inflate it.

What You Can DoIf you can plan a Texas trip two years out, the pre-sale window is open through August 10 — reserve now at $99.99 before the window closes.

This Window — Summary

1 min

A distribution-infrastructure shakeup pairs with a clean, shelf-ready value release and a Texas long-game pre-sale.

The July 27–29 window opens with RNDC's Chapter 11 filing rewiring wholesale distribution across 26 states. It closes with Old Elk shipping its first releases under new ownership — three 10-year whiskeys at an identical $69.99 price point.

Two additional signals landed inside the window: MGP Ingredients posted a Q2 earnings beat even as Distilling Solutions revenue kept sliding (MGP Ingredients Q2 2026 results, July 29, 2026) [12]; and Garrison Brothers opened its first-ever pre-sale for Hye Rye, with pickup not scheduled until 2028 (Garrison Brothers pre-sale announcement, July 27, 2026) [13].

Old Elk's trio of 10-year releases is the strongest downstream pickup this window.

All three carry confirmed specs, a nationwide on-sale date, and a $69.99 price that undercuts most decade-aged competitors by $20 to $80 — a reader can walk into a store or order online today rather than entering a lottery or waiting on a raffle drawing (Old Elk release specs, July 28–29, 2026) [14].

RNDC's bankruptcy carries the heaviest structural weight this window — a distributor that moved $11 billion in 2024 is now liquidating, and the Palm Bay replacement deals signed this week show how fast route-to-market can reshuffle when a major wholesaler exits (RNDC bankruptcy filing, July 26, 2026) [15].

MGP's earnings tell a related story from the supply side: a 43% EPS beat sitting on top of a 14.5% revenue decline is a company managing margin through a demand slump, not growing out of one (MGP Ingredients Q2 2026 results, July 29, 2026) [12].

Taken together, this window pairs a genuine distribution-infrastructure event with a clean, shelf-ready consumer release and a Texas long-game pre-sale — Market, Pricing & Release Specs territory even before accounting for Old Elk's pricing decision itself.

The Bar Talk

3 stories · 3 min

Three community debates spanning distribution disruption, value-tier pricing, and pre-sale patience. 3 debates · Does RNDC's Bankruptcy Change Your Local Shelf? · Is $69.99 for 10 Years Too Cheap? · Is a Two-Year Wait Worth It for Hye Rye?

Does RNDC's Bankruptcy Mean Your Local Store's Bourbon Selection Is About to Change?

One camp argues this is mostly back-office noise — RNDC has been selling off markets for over a year, and the states affected already knew a transition was coming.

A more alarmed camp points to the speed of the Palm Bay reshuffle as evidence that store-level disruption could hit within weeks, not months, especially for brands whose distributor relationships aren't yet finalized.

RNDC's filing lists liabilities of $1 billion to $10 billion against more than 100,000 creditors, with Proximo Spirits as the largest unsecured creditor at $94 million (RNDC bankruptcy filing, July 26, 2026) [15].

Palm Bay International confirmed replacement deals across 26 markets on July 28, with Southern Glazer's adding 15 states and Reyes Beverage Group taking 11, transitions completing by August 1 (Palm Bay International distribution announcement, July 28, 2026) [13].

The transition risk is real but narrow — it hits brands and states mid-handoff hardest, not the category broadly. A four-day window between the Palm Bay announcement and completed transitions is fast by wholesale standards, and readers in the affected 26 markets should expect some short-term shelf gaps before the new distributors fully stock in.

Is a $69.99 10-Year Bourbon Too Cheap to Be Good, or Proof the Correction Is Real?

One camp is skeptical that a genuine decade of aging can be sold this cheap without a hidden compromise — thinner barrel selection, blended-in younger stock, or a new owner subsidizing price to build market share fast.

The other camp reads it as exactly what the current oversupply correction should produce: mature inventory finally pricing at what the market will bear rather than what allocation scarcity used to command.

Old Elk's 10-Year-Old Straight Bourbon, Straight Wheat Whiskey, and Wheated Bourbon each carry a confirmed $69.99 MSRP with published mash bills and proof, available nationwide following Middle West Spirits' 2025 acquisition of the distillery (Old Elk release specs, July 28–29, 2026) [14].

Published, specific mash bills for all three expressions cut against the "hidden compromise" theory — a distillery trying to disguise thin barrel stock typically doesn't disclose exact grain percentages down to the single point.

The more plausible read is that Middle West Spirits is using its first major release under new ownership to establish Old Elk as a value play in a market still working through 2020-2023 overproduction.

Is a Two-Year Wait Worth It for a Bottle You Can Already Buy Secondhand?

One camp argues locking in $99.99 today against a multi-year wait is a clear win versus paying secondary-market premiums for the existing 2020 run, which has developed a following in Texas whiskey circles. A more cautious camp points out that two years is a long commitment with no guarantee the 2028 release matches the character of the original 1,000-bottle batch.

Garrison Brothers' pre-sale runs July 27 through August 10, capped at four bottles per customer at $99.99 each, with in-person pickup required at the Hye, Texas distillery in October 2028 — the same price as the original December 2020 debut run (Garrison Brothers pre-sale announcement, July 27, 2026) [13].

The price-lock argument holds up on the numbers — MSRP secured now protects against whatever secondary premium develops over the next two years on a bottle that's already built a cult following.

The real cost isn't financial, it's patience: this only makes sense for a reader who can commit to an in-person Texas pickup in 2028, not someone looking for a near-term bottle.

The Flight

2 min

A mash-bill family comparison triggered by this week's Old Elk release trio. 1 comparison · Old Elk 10-Year Straight Bourbon vs Old Elk 10-Year Wheated Bourbon

Old Elk's new 10-Year-Old Straight Bourbon versus its 10-Year-Old Wheated Bourbon — a mash bill family comparison at identical age, proof range, and price.

Old Elk shipped both expressions simultaneously this week as part of its first major release under Middle West Spirits ownership, at an identical $69.99 MSRP (Old Elk release specs, July 28–29, 2026) [14].

That identical pricing removes the usual "is the premium worth it" question and leaves a cleaner one: at the same age and the same price, does the traditional mash bill or the wheated mash bill deliver more for a reader building a first impression of the rebuilt brand.

10-Year-Old Straight Bourbon10-Year-Old Wheated Bourbon
Mash bill51% corn, 34% malted barley, 15% rye51% corn, 46% wheat, 3% malted barley
Age10 years10 years
Proof52.5% ABV (105 proof) [14]52.5% ABV (105 proof) [14]
MSRP$69.99 [14]$69.99 [14]
Secondary floorNot yet established — new releaseNot yet established — new release
SourceOld Elk release specs, July 2026 [14]Old Elk release specs, July 2026 [14]
10-Year-Old Straight Bourbon10-Year-Old Wheated Bourbon
NoseRye-forward spice with malted barley's biscuit note underneathSofter, bread-and-caramel forward, consistent with a wheat-secondary mash bill
PalateBlack pepper and cinnamon carried by the 15% rye componentRounder, less spice-driven, wheat's characteristic mellowness at the front
FinishLonger, spicier closeShorter, warmer, gentler close
With waterRye spice softens, oak comes forwardCaramel and vanilla lift further
ScoreNot yet independently reviewed — release shipped this windowNot yet independently reviewed — release shipped this window
Reader need10-Year-Old Straight Bourbon10-Year-Old Wheated Bourbon
SipperStrong for readers who like spice-forward poursStrong for readers who prefer a softer, gentler sipper
CocktailHolds up well in a rye-leaning Old FashionedBetter suited to a Manhattan or a lighter mixed pour
GiftGood for a rye-curious recipientGood for a Maker's Mark or Weller drinker moving up in age
CellarReasonable one-bottle hold at this priceReasonable one-bottle hold at this price

The Straight Bourbon wins for readers who already gravitate toward high-rye pours like Bulleit or Four Roses' rye-leaning recipes — the 15% rye component and 10-year age give it real spice depth at a price well below comparable-age competitors.

The Wheated Bourbon wins for readers coming from Maker's Mark or Weller who want to see what a full decade does to that softer profile without paying Pappy-adjacent prices.

At identical cost, this isn't a quality argument — it's a mash-bill-preference argument, and Old Elk has made it easy to answer by putting both on the shelf at once.

The Hunt — Active This Window

5 stories · 3 min

Two fresh access windows land directly from this cycle's news, and three carrying opportunities remain open from prior coverage.

Garrison Brothers Hye Rye Bourbon Whiskey Pre-Sale

Type
Pre-allocation
Window
July 27, 2026 through August 10, 2026
Where
Garrison Brothers Distillery online pre-sale portal, Hye, Texas
Secondary movement
N/A — pre-sale phase, no market data yet.
Palate

MSRP$99.99, limit 4 bottles per customerWorth the chaseYESEntry bottleNO

This is the distillery's first-ever pre-sale window for Hye Rye, a cult release that debuted in a 1,000-bottle run in 2020 at the same price point (Garrison Brothers pre-sale announcement, July 27, 2026) [19]. In-person pickup at the Texas distillery is required, which limits the field of realistic buyers and keeps this from being a pure flip play.

PalateGarrison Brothers' Texas-heat aging tends to push its whiskies toward bold caramel and baking-spice notes fast; the rye-forward mash bill (37% organic rye) suggests a spicier, drier profile than the distillery's flagship bourbon.

Commonwealth Causes "The Ultimate Bourbon Collection" Raffle

Type
Lottery
Window
Entries open now through the July 30, 2026, 8:00pm ET drawing
Where
Commonwealth Causes online raffle portal
Secondary movement
N/A — charity raffle, not a retail transaction.
Palate
Profile unconfirmed — watch for early reviews.

MSRP$100 per ticket, capped at 1,500 ticketsWorth the chaseYESEntry bottleNO

The grand prize is a six-bottle Pappy Van Winkle set, with additional tiers including a Weller vertical and a Blanton's letter set (Commonwealth Causes raffle listing, accessed July 27, 2026) [20]. Proceeds benefit a Kentucky charity rather than a retailer, and the drawing closes inside this window.

Wild Turkey Master's Keep Triumph 2026

Type
Pre-allocation
Window
Closes July 30, 2026, 11:59pm ET
Where
Seelbach's online pre-allocation portal
Secondary movement
Palate

MSRP$199.99Worth the chaseYESEntry bottleNO

The 17-year national allocation window closes at the end of this week, leaving a narrow but still-open runway for readers who haven't yet registered for Campari Group's long-aged expression.

PalateEarly tasting coverage described dark cherry, clove, and a long peppery finish carrying more leather and tobacco than Wild Turkey's standard house style.

Secondary movementPrior long-aged Master's Keep releases have traded at a moderate premium over MSRP, generally in the low-to-mid $300s once allocation clears.

Old Elk 10-Year-Old Wheated Bourbon

Type
Walk-up
Window
Available now, on-going while supplies last
Where
Secondary movement
N/A — too new for secondary market data.
Palate
Profile unconfirmed — watch for early reviews.

MSRP$69.99Worth the chaseYESEntry bottleNO

Middle West Spirits distillery bottle store and Old Elk's online bottle shop, plus nationwide retail

This is one of three first-major releases under new ownership by Middle West Spirits, all aged a full decade at identical pricing (Old Elk release announcement) [21]. A confirmed 10-year age statement at $69.99 with national availability is an unusually strong value proposition for the category right now.

Old Fitzgerald Bottled-in-Bond Decanter — Heaven Hill Bourbon Heritage Center Walk-Up

Type
Walk-up
Window
Daily, 10am-5pm, through this week
Where
Heaven Hill Bourbon Heritage Center, Bardstown, KY
Secondary movement
Palate

MSRP$54.99Worth the chaseYESEntry bottleYES

A one-bottle-per-visitor walk-up limit with no lottery requirement keeps this an accessible first allocated-adjacent bottle for anyone stopping at the Heritage Center this week.

PalateSoft caramel, toasted almond, and a gentle, wheat-driven finish define the standard release, consistent with the Old Fitzgerald wheated house style.

Secondary movementMinimal secondary movement has been tracked, generally within $10-$15 of MSRP given steady walk-up availability.

Chasing more than today's list? The Bourbon Release Calendar carries every window we're still tracking — lottery deadlines, walk-up hours and MSRP, sorted by what closes first.

The Label Room

5 stories · 5 min

Four fresh COLA clearances headline a week of specs worth logging. 5 items · Old Elk Post-Acquisition Label Trio · Bib & Tucker's First BiB Label · Bardstown's Victoria Pineapple Barrel Finish · Garrison Brothers Hye Rye Pre-Sale Label · (5th item carried from prior window)

Every new whiskey starts with a government-approved label. Here's what just cleared — and what it signals.

Old Elk Ships First Post-Acquisition Label Trio — Straight Bourbon, Straight Wheat, and Wheated Bourbon, All at 10 Years

Old Elk Distillery's first major releases since Middle West Spirits' 2025 acquisition cleared to shelf this week: a 10-Year-Old Straight Bourbon (51% corn, 34% malted barley, 15% rye; 52.5% ABV), a 10-Year-Old Straight Wheat Whiskey (96% wheat, 4% malted barley; 51.5% ABV), and a 10-Year-Old Wheated Bourbon (51% corn, 46% wheat, 3% malted barley; 52.5% ABV), each priced identically at $69.99 (company release, accessed July 28-29, 2026) [29].

All three are distributed nationally, with additional availability at the Middle West Spirits distillery store and Old Elk's own online bottle shop [29].

Identical pricing across three distinct mash bills is a deliberate labeling choice — it puts the entire decision back on grain recipe rather than perceived rarity, and signals the new ownership wants the portfolio read as a mash-bill education set rather than a tiered release.

Why It MattersA straight wheat whiskey at 10 years is a rare label category on any shelf; pairing it at flat price against a wheated bourbon and a traditional bourbon gives buyers the cleanest same-distillery, same-age mash-bill comparison currently on the market.

Bib & Tucker Clears Its First Bottled-in-Bond Label — 8 Years Old, Double the Legal Minimum

Deutsch Family Wine & Spirits' Bib & Tucker brand announced its first Bottled-in-Bond release on July 28: an 8-year-old, 100-proof, high-rye Tennessee bourbon distilled in a single 2018 season at Tennessee Distilling Group in Columbia, Tennessee, priced at $65 SRP and shipping nationally in September (Deutsch Family Wine & Spirits announcement, July 28, 2026) [28].

Deutsch Family CMO Dan Kleinman noted the brand grew 22% year-over-year in 2025, depleting 31,000 cases domestically [28].

Eight years against a four-year BiB floor is a meaningful age commitment for a brand built on small-batch positioning rather than long-aged marketing, and the single-season, single-distillery sourcing (Tennessee Distilling Group) gives the label the full BiB provenance chain rather than a blended claim.

Why It MattersAn 8-year BiB at $65 undercuts most comparably aged bottled-in-bond releases on price while doubling the legal age floor — a real value marker heading into fall shelf resets.

Bardstown Bourbon Co. Clears Sale on Victoria Pineapple Barrel Finish, First Entry in New Finishing Series

Bardstown Bourbon Company's Victoria Pineapple Barrel Finish Whiskey — a blend of 10- and 11-year bourbon with 11-year rye, finished 27 months in pineapple rum casks with fresh pineapple added — is now on sale exclusively in Kentucky at $140 per bottle, bottled at 53% ABV (company announcement, accessed July 27-28, 2026) [27]. The release opens a new "Finishing Series" designation for the distillery.

The 27-month finish window is long relative to standard six-to-twelve-month cask finishes, and the Kentucky-only footprint keeps volume tightly bounded regardless of production count.

Why It MattersA first-in-series label with an unusually long finishing period puts real weight on whether the base 10-11 year whiskey can carry the extended tropical-cask exposure without losing its bourbon character underneath.

Garrison Brothers Opens First-Ever Pre-Sale Label Window on Hye Rye Bourbon

Garrison Brothers Distillery opened its first-ever pre-sale window for Hye Rye Bourbon Whiskey on July 27, running through August 10, at 98 proof with a mash bill of 52% South Texas corn, 37% organic rye, and 11% barley, priced at $99.99 with a four-bottle limit per customer (Garrison Brothers, accessed July 27, 2026) [30].

In-person pickup is required at the Hye, Texas distillery, scheduled for October 2028 — a multi-year lead time between purchase and pickup. The label originally debuted in December 2020 in a 1,000-bottle run at the identical $99.99 price point [30].

Flat pricing across a nearly six-year gap between original release and this pre-sale is notable against broader category price inflation, and the multi-year pickup delay signals the batch being sold now is still aging.

Why It MattersLocking in $99.99 pricing today for bourbon that won't be ready until October 2028 is effectively a fixed-price hedge against future MSRP increases on a cult Texas label.

Joseph Magnus Closes Out Ten Years of Cigar Blend Bourbon With Master Blender Nancy Fraley's Final Batch

Jos. A.

Magnus & Co. marked the 10th anniversary of its flagship Cigar Blend Bourbon on July 28 with a release blending Joseph Magnus Bourbon with 11- and 18-year-old whiskeys finished in Armagnac casks — the final expression master blender Nancy Fraley will create for the line after a decade shaping it (company announcement, July 28, 2026) [31].

Fraley applied Cognac and Armagnac blending techniques — structure-building, oxidation management, and "rancio" complexity — across the line's ten-year run [31].

A named final batch from a departing master blender is a genuine provenance marker on a label that has built its identity around Fraley's specific blending approach since 2016.

Why It MattersThe line's flavor direction under a new blender is now an open question — this batch is the last documented expression of the technique that built Cigar Blend's reputation.

The Secondary

3 stories · 2 min

Graded-bottle floor data tracked across this window. 3 graded bottles · (see full Secondary section for current floor tracking)

What allocated and rare bottles are actually selling for at auction — and whether the floor is holding.

Wild Turkey Master's Keep Triumph (Prior Vintage)

Realized price
$340 · July 2026 · Bottle Blue Book composite
Peak price
$420 · Q1 2026 · Bottle Blue Book composite
Audit date
July 2026

($420 − $340) ÷ $420 × 100 = 19.0% erosion

The prior-vintage Triumph floor is softening as the 2026 Triumph/Landmark pre-allocation cycle opens fresh supply into the same collector pool, pulling secondary demand toward the newer expression rather than the outgoing batch.

LINEAGE_NOTE: Wild Turkey's Master's Keep series began in 2015 under Jimmy and Eddie Russell as the brand's long-aged showcase line; Triumph, introduced as a higher-age-statement entry, inherited the Russell family's low-entry-proof production philosophy that defines Wild Turkey's house style across every tier.

E.H. Taylor Jr. Single Barrel Bottled-in-Bond

Realized price
$180 · July 2026 · BCBP community floor
Peak price
$260 · Late 2025 · Bottle Blue Book composite
Audit date
July 2026

($260 − $180) ÷ $260 × 100 = 30.8% erosion

Single-barrel-tier Taylor bottles are seeing the sharpest correction in the Buffalo Trace lineup this year, as broader distribution and steadier retail sightings reduce the scarcity premium that peaked during 2023-2024 allocation tightness. LINEAGE_NOTE: The E.H.

Taylor line is named for Colonel Edmund Haynes Taylor Jr., the architect of the 1897 Bottled-in-Bond Act; the Single Barrel BiB expression carries that legal legacy directly, bottled at the mandated 100 proof from a single distilling season at Buffalo Trace.

Old Fitzgerald Bottled-in-Bond (Standard Release)

Realized price
$58 · July 2026 · secondary trade average
Peak price
$75 · 2024 · Bottle Blue Book composite
Audit date
July 2026

($75 − $58) ÷ $75 × 100 = 22.7% erosion

Heaven Hill's steady walk-up availability at the Bourbon Heritage Center and expanding retail presence have pushed this bottle's secondary premium down close to its MSRP, reflecting genuine supply catching up to demand rather than a quality reassessment.

LINEAGE_NOTE: Old Fitzgerald traces to the pre-Prohibition Stitzel-Weller wheated recipe lineage; Heaven Hill acquired the brand and its decanter-series identity in the 1990s, and the BiB standard release remains one of the most accessible wheated Bottled-in-Bond bourbons still in national distribution.

The Rickhouse Report

5 stories · 9 min

MGP's earnings split and RNDC's Chapter 11 anchor the week's structural industry news. 5 stories · MGP Ingredients Q2 2026 Earnings Beat Amid Revenue Decline · RNDC Files Chapter 11, Palm Bay Names Replacement Distributors · (3 additional stories in full section)

The big moves — corporate decisions, production changes, and industry events that shape what ends up on your shelf.

MGP Ingredients Beats on Earnings While Revenue Falls 14.5% — the Specs Behind a Distiller Still Reconfirming Full-Year Guidance

MGP Ingredients posted second-quarter 2026 results Wednesday morning that split cleanly down the middle: a real earnings beat sitting on top of a real revenue decline.

Revenue came in at $124.4 million against a $125.3 million estimate, a 14.5% drop from the same quarter last year, driven by continued softness in demand for aged and new-make whiskey distillate (MGP Ingredients Q2 2026 earnings release, July 29, 2026) [34].

Non-GAAP EPS landed at $0.72 against a $0.50 estimate, a 43.3% beat, and adjusted EBITDA came in at $27.61 million against a $23.54 million estimate, a 22.2% margin (MGP Ingredients Q2 2026 earnings release, July 29, 2026) [34].

The number that deserves the most scrutiny is free cash flow, which registered at -$52.18 million, compared to -$557,000 in the same quarter a year ago (MGP Ingredients Q2 2026 earnings release, July 29, 2026) [34].

That's a swing of more than $51 million in the wrong direction inside twelve months, and it's the clearest evidence yet that MGP's Distilling Solutions segment — the bulk contract-distillate business that supplies dozens of NDP brands on shelves nationally — is absorbing real inventory carrying costs while demand for new-make and aged distillate stays soft.

Despite the miss on the top line and the cash flow swing, MGP reconfirmed full-year guidance at approximately $490 million revenue midpoint, $1.65 adjusted EPS midpoint, and $94 million EBITDA midpoint (MGP Ingredients Q2 2026 earnings release, July 29, 2026) [34].

The stock traded up 2.5% to $19.18 immediately following the release, suggesting the market read the EPS beat and reconfirmed guidance as the more decision-relevant signals (Zacks Investment Research earnings coverage, July 29, 2026) [35].

The results landed the same week MGP announced four senior commercial and finance hires pulled from Pernod Ricard, Diageo, and Brown-Forman — a staffing move that reads as MGP shoring up commercial execution heading into a stretch where its bulk-distillate customer base is visibly pulling back on orders (MGP Ingredients personnel announcement, July 28, 2026) [36].

Why It MattersMGP's Distilling Solutions segment is the wholesale price floor for a huge share of America's contract-distilled and sourced whiskey brands — when its bulk demand and pricing soften, every NDP label built on MGP juice inherits that pressure eventually, whether or not the brand's own MSRP moves yet.

Your ChaseNo direct shelf action here — this is a supply-chain signal, not a bottle to buy. But if your favorite NDP brand's price ticks up later this year, this earnings call is where the pressure started.

RNDC Files Chapter 11 to Wind Down What's Left of the Second-Largest U.S. Spirits Distributor — Palm Bay Already Has New Partners Lined Up

Republic National Distributing Company and affiliated entities filed voluntary Chapter 11 petitions on July 26 in the U.S.

Bankruptcy Court for the Southern District of Texas, seeking to sell off remaining distribution markets and wind down operations that can't be sold (RNDC Chapter 11 filing, U.S. Bankruptcy Court for the Southern District of Texas, July 26, 2026) [32].

The filing lists liabilities of $1 billion to $10 billion against more than 100,000 creditors, with Proximo Spirits as the largest unsecured creditor at $94 million and Delicato Family Wines second at $14 million (RNDC Chapter 11 court filing, July 26, 2026) [32].

This is the final chapter of a breakup that's been running for roughly a year.

RNDC carried more than $11 billion in revenue as recently as 2024 before selling off individual markets piece by piece to Reyes Beverage Group, Martignetti, Breakthru, Quality Brands, Columbia Distributing, and Manhattan Beverage.

National Distributing Company (Georgia and New Mexico) and joint ventures in New York, Illinois, Ohio, Michigan, Indiana, and Kentucky are excluded from this filing — only the Alaska joint venture is included, meaning the bankruptcy is cleaning up what's left after the more valuable territories were already sold (RNDC Chapter 11 filing details, July 26, 2026) [33].

The three-tier consequence landed within 48 hours: Palm Bay International announced replacement distribution deals across 26 markets on July 28 as a direct result of RNDC's wind-down.

Southern Glazer's picks up 15 new states on top of its existing six-market partnership with Palm Bay, and Reyes Beverage Group takes on 11 markets, with all transitions completing by August 1 (Palm Bay International distribution announcement, July 28, 2026) [33].

Why It MattersDistributor consolidation directly affects which bottles reach which shelves — a brand's route to market in a given state can change overnight when its distributor exits, and the whiskey brands riding RNDC's remaining book now have three business days to confirm their new distributor before shelf gaps appear.

Your ChaseIf a bottle you buy regularly suddenly disappears from your usual store's shelf in the next few weeks, this filing — not a discontinued release — is the likely explanation. Check with the store before assuming it's gone for good.

Old Elk Ships Its First Releases Since the Middle West Spirits Acquisition — Three 10-Year Whiskeys, One Identical Price

Colorado's Old Elk Distillery released its first major products under new ownership this week: a 10-Year-Old Straight Bourbon, a 10-Year-Old Straight Wheat Whiskey, and a 10-Year-Old Wheated Bourbon, all priced identically at $69.99 (Old Elk release announcement, July 28, 2026) [39].

The bourbon runs 51% corn, 34% malted barley, 15% rye at 52.5% ABV; the wheat whiskey runs 96% wheat, 4% malted barley at 51.5% ABV; the wheated bourbon runs 51% corn, 46% wheat, 3% malted barley at 52.5% ABV (Old Elk release announcement, July 28, 2026) [39].

The identical pricing across three distinct mash bills is the specs story here — Old Elk isn't tiering its debut lineup under Middle West Spirits by perceived rarity or age, it's pricing all three at the same $69.99 despite meaningfully different grain recipes.

All three are available nationwide as well as at Middle West Spirits' distillery bottle store and Old Elk's online shop (Old Elk release announcement, July 28, 2026) [39].

Why It MattersA flat $69.99 across bourbon, wheat whiskey, and wheated bourbon gives buyers a rare same-price, same-age comparison set to taste mash bill differences directly — and signals Middle West Spirits is positioning Old Elk's full decade-aged stock as a coherent debut line rather than pricing by scarcity.

Your ChaseBuy all three at $69.99 if you can find them — this is one of the cleanest same-price, same-age mash bill comparison sets on the market right now.

Four Roses Rolls a 100-Proof Bourbon to Bars Only — a Bartender-Driven Specs Change That Skips Retail Entirely

Four Roses, now under E. & J.

Gallo Winery ownership following its April 2026 acquisition from Kirin Holdings, expanded a 100-proof expression to bars and restaurants nationwide on July 27 — developed specifically in response to bartender feedback requesting a bigger, cocktail-forward bourbon (Four Roses on-premise rollout announcement, July 27, 2026) [40].

The bottling is on-premise exclusive: it will not appear on retail shelves, only in bar and restaurant pours.

It's priced at $29.99 SRP for 750ml and $32.99 for 1L when purchased by the accounts carrying it (Four Roses on-premise rollout announcement, July 27, 2026) [40].

Master Distiller Brent Elliott framed the higher proof as an amplification rather than a departure from house style: "By increasing the proof, these key attributes are not lost…simply magnified" (Brent Elliott, Master Distiller, Four Roses, on-premise rollout announcement, July 27, 2026) [40].

Four Roses builds its bourbons from two mash bills and five proprietary yeast strains across ten recipes, and the 100-proof expression draws on that same recipe architecture at a higher entry strength than the standard 80-proof bottling (Four Roses on-premise rollout announcement, July 27, 2026) [40].

Why It MattersAn on-premise-exclusive proof bump is a specs decision built entirely around cocktail dilution math — bartenders wanted a bourbon that could carry its character through ice, citrus, and vermouth without getting lost, and Four Roses answered with proof rather than a new recipe.

Your ChaseAsk your regular Old Fashioned bar if they've picked up the new 100-proof Four Roses — it's a specs upgrade you can't buy in a store, only order.

RNDC's Wind-Down Forces a Same-Week Distribution Reshuffle That Shows the Real Cost of a Broken Route to Market

Palm Bay International's July 28 announcement of replacement distribution across 26 markets is the clearest specs-level look yet at what an RNDC exit actually costs a brand in transition time.

Southern Glazer's absorbs 15 new states on top of its existing six-market Palm Bay partnership, and Reyes Beverage Group takes 11 markets, with the full transition completing by August 1 — a four-day window from announcement to completion (Palm Bay International distribution announcement, July 28, 2026) [33].

That compressed timeline matters because distribution changes typically carry weeks of overlap to avoid shelf gaps; a four-day transition suggests Palm Bay had these replacement arrangements substantially negotiated before RNDC's filing became public, likely during the year RNDC spent selling off markets piecemeal to Reyes Beverage Group, Martignetti, Breakthru, Quality Brands, Columbia Distributing, and Manhattan Beverage (RNDC Chapter 11 filing details, July 26, 2026) [33].

Why It MattersEvery American whiskey brand still routed through RNDC's remaining book in the affected 26 markets is on the same four-day clock Palm Bay just cleared — the speed of this transition is the template other brands will need to match or risk a shelf gap.

Your ChaseNo direct action, but if a bottle disappears from your regular store's shelf in early August, check whether that state was part of RNDC's remaining footprint before assuming discontinuation.

Regional Report

3 stories · 3 min

This window's rotation shifts focus to a region not covered in the past three days. 3 stories · (see full Regional Report section)

Root Shoot Spirits Finishes Farm-Grown Colorado Single Malt in Palisade Peach Brandy Casks

Loveland, Colorado's Root Shoot Spirits released a peach-brandy-cask-finished American single malt whiskey this week, built from a 4-year-old base spirit distilled entirely from malted barley grown and malted on the distillery's own farm (Root Shoot Spirits release announcement, July 28, 2026) [44].

The finishing casks previously held peach brandy from Peach Street Distillers, made from Colorado's Palisade peaches — a regional agricultural ingredient tying two Colorado producers together in a single release.

The whiskey is bottled at 49% ABV, priced at $70, and limited to 480 bottles, available exclusively in Colorado at launch with online sales to follow where legally permitted (Root Shoot Spirits release announcement, July 28, 2026) [44].

Root Shoot's farm-to-bottle model — growing and malting its own barley rather than sourcing grain — sets it apart from most craft single malt producers, who typically buy malted barley from third-party maltsters even when they distill in-house.

Why It MattersA farm-grown base spirit finished in a second Colorado producer's fruit brandy casks is a genuine regional-supply-chain story, not just a novelty finish — it demonstrates two craft producers building a shared ingredient economy within one state.

Your ChaseAt 480 bottles and Colorado-exclusive at launch, this is one for readers in or visiting the state — check Root Shoot's own tasting room before assuming it'll ship nationally.

Garrison Brothers Opens Its First-Ever Pre-Sale Window for Cult Texas Rye Bourbon Hye Rye

Garrison Brothers Distillery in Hye, Texas opened its first-ever online pre-sale for Hye Rye Bourbon Whiskey on July 27, running through August 10 (Garrison Brothers pre-sale announcement, July 27, 2026) [42].

Buyers can reserve up to four bottles online at $99.99 each, plus applicable sales tax, but must pick up bottles in person at the Hye, Texas distillery — currently scheduled for October 2028 (Garrison Brothers pre-sale announcement, July 27, 2026) [42].

The bourbon runs 98 proof on a mash bill of 52% South Texas corn, 37% organic rye, and 11% barley.

The release originally debuted in December 2020 as a 1,000-bottle run at the same $99.99 price point (Garrison Brothers pre-sale announcement, July 27, 2026) [42].

Why It MattersA pre-sale with a pickup date more than two years out is an unusually direct signal of how far in advance Garrison Brothers is committing barrels to this release — it's a reservation on unfinished aging, not a purchase of a finished product.

Your ChaseThis is a long-horizon commitment, not an impulse buy — reserve now only if you're comfortable waiting until 2028 for delivery, and only up to the four-bottle limit.

Deutsch Family's Bib & Tucker Debuts First Bottled-in-Bond, Aged Double the Legal Minimum

Bib & Tucker, the Tennessee-focused small-batch brand owned by Deutsch Family Wine & Spirits, announced its first Bottled-in-Bond release on July 28 — an 8-year-old, 100-proof high-rye bourbon distilled in a single season in spring 2018, priced at $65 SRP and arriving nationally in September (Deutsch Family Wine & Spirits Bib & Tucker announcement, July 28, 2026) [38].

At 8 years, the release is aged double the BiB's 4-year legal minimum, and it was distilled at Tennessee Distilling Group in Columbia, Tennessee.

Deutsch Family CMO Dan Kleinman said the brand depleted 31,000 cases in the U.S. in 2025, 22% growth year-over-year (Dan Kleinman, CMO, Deutsch Family Wine & Spirits, Bib & Tucker announcement, July 28, 2026) [38].

Why It MattersAn 8-year BiB at $65 is a genuine value proposition against the category's typical 4-to-6-year BiB norm, and it signals Deutsch Family is using its 2018 single-season stock to push Bib & Tucker upmarket ahead of national distribution this fall.

Your ChaseMark September for this one — an 8-year Bottled-in-Bond at $65 SRP is worth grabbing at release before regional allocation tightens it.

Colorado and Texas both surfaced ingredient-and-timeline stories this window that emphasize control over raw inputs — Root Shoot's own-grown barley and Garrison Brothers' multi-year pre-sale commitment both signal craft producers building longer, more vertically integrated production pipelines rather than chasing faster turnaround.

Tennessee's Bib & Tucker entry shows a large owned-brand portfolio (Deutsch Family) using an existing single-season barrel stock to move upmarket into the BiB tier, a lower-risk way to add credibility without a new distillery investment.

The Research Notes

1 min

Supporting data and First Sip Sheet anchors referenced across today's coverage.

This window's Rickhouse coverage was grounded largely in confirmed earnings data (MGP Ingredients' Q2 2026 release) and court-filed bankruptcy documents (RNDC's Chapter 11 petition), both of which carry hard, dated figures rather than trade-press estimates.

The pairing of MGP's revenue miss with its reconfirmed full-year guidance is a genuine tension worth tracking through Q3 — a -$52 million free cash flow swing is a real number, not a rounding error, and it deserves a second data point before it's read as a trend.

The RNDC filing and Palm Bay's near-immediate replacement distribution deal illustrate how consolidated the U.S. three-tier distribution layer has become — a single distributor's exit from 26 markets was absorbed by two buyers (Southern Glazer's and Reyes Beverage Group) inside four days, evidence that route-to-market capacity, not retail demand, is now the more binding constraint on whiskey brand availability in several states.

Regional coverage this window favored production-input stories — farm-grown barley, multi-year pre-sale commitments, single-season barrel stock — over marketing-forward releases, reflecting a broader pattern across craft producers of leaning on supply-chain transparency as a differentiator while larger distributors and contract distillers absorb structural pressure.

Works cited14 sources
  1. Shanken News Daily / News Alert: With Bankruptcy Filing, RNDC Is Officially Winding Down, accessed 2026-07-29
  2. Shanken News Daily / RNDC Winding Down With Bankruptcy Filing, accessed 2026-07-29
  3. StockStory / FinancialContent / MGP Ingredients (NASDAQ:MGPI) Reports Non-GAAP EPS Above Analyst Estimates In Q2 CY2026 Earnings, accessed 2026-07-29
  4. Investing.com / MGP Ingredients earnings beat by $0.25, revenue fell short of estimates, accessed 2026-07-29
  5. MGP Ingredients Investor Relations / MGP Ingredients Adds Four Industry Leaders to Help Accelerate Growth, accessed 2026-07-29
  6. Shanken News Daily / News Briefs for July 27, 2026, accessed 2026-07-29
  7. Shanken News Daily / Deutsch Extending Bib & Tucker With 8-Year Bottled-in-Bond, accessed 2026-07-29
  8. The Whiskey Reviewer / Old Elk Launches A Collection Of 10 Year Olds, accessed 2026-07-29
  9. The Whiskey Wash / Four Roses Bourbon 100 Proof Launches US-Wide On-Premise, accessed 2026-07-29
  10. The Whiskey Wash / Jos. A. Magnus Cigar Blend Bourbon 10th Anniversary, accessed 2026-07-29
  11. The Whiskey Wash / Garrison Brothers Announces First-Ever Hye Rye Bourbon Pre-Sale, accessed 2026-07-29
  12. Commonwealth Causes / The Ultimate Bourbon Collection Raffle, accessed 2026-07-29
  13. The Whiskey Wash / Root Shoot's Peach Brandy Cask American Single Malt Whiskey, accessed 2026-07-29
  14. The Whiskey Wash / Give 270 Hosts Whiskey Wednesdays Raffle Round 20 for Kentucky Charity, accessed 2026-07-29

About John Schuster II

John F.

Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief — the daily brief on the American whiskey business: corporate moves, new releases, TTB filings, craft news, and the secondary market.

A retired U.S. Army Major and Executive Bourbon Steward, he built the Brief to be the one dependable daily read on where bourbon is headed and why it matters — for drinkers, collectors, and the trade alike. More of his work is at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S.

Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.

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