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The Cut — May 21, 2026 — Free Stagg Lottery Entry Is Live in Two States | The Cut

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▶  Listen to this episode on Spotify Thursday’s biggest access event opened a portal, not a ship window. Ohio and Pennsylvania launched their 2026 Buffalo Trace Antique Collection lottery portals this morning. For buyers in either state, a free sixty-second entry is the only MSRP-guaranteed path to George T. Stagg and William Larue Weller before…

Mentioned in this episode: Buffalo Trace, Eagle Rare, William Larue Weller, George T. Stagg, Wild Turkey, Heaven Hill, Larceny, Old Fitzgerald, Evan Williams, Four Roses, Michter’s, Sazerac, BTAC

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Target runtime: 7:48 Word count: 1,207 Estimated runtime: 8:03 Source: The Cut Daily 2026-05-21

This is The Cut. American whiskey, daily.

Two states. One free entry. Right now. Ohio and Pennsylvania just opened their 2026 Buffalo Trace Antique Collection lottery portals — the only MSRP-guaranteed path to George T. Stagg and William Larue Weller for buyers in those states. Entry is free, takes sixty seconds, and closes in early June.

I’m John from Chasing the Unicorn Podcast. Here’s what moved today. May 21, 2026.

Today’s Big Move — Ohio and Pennsylvania opened their 2026 Buffalo Trace Antique Collection lottery portals this morning, and if you’re in either state, you have until early June to enter for free. Here’s what happened.

Thursday is Hunt day on The Cut. Today’s Hunt story doesn’t get more direct than this.

Buffalo Trace Antique Collection is five bottles Buffalo Trace releases every fall. George T. Stagg. William Larue Weller. Eagle Rare 17. Thomas H. Handy Sazerac Rye. Sazerac Rye 18. They retail between $110 and $130. On the secondary market they trade between $400 and $1,800. In most states, you won’t find them at retail at all.

Ohio and Pennsylvania run it differently. Both are control states — the government manages the liquor distribution system. Both decided the fairest way to distribute these bottles is a public lottery. One entry per household. Equal probability. No purchase history required. No store relationship. You submit your name, and sometime this summer you find out whether you won a purchase opportunity at confirmed MSRP.

Here’s what confirmed 2026 MSRP looks like. George T. Stagg: $129.99. William Larue Weller: $129.99. Eagle Rare 17: $109.99. Ohio’s portal is at ohlq.com. Pennsylvania’s is at finewineandgoodspirits.com. Ohio historically runs win rates around 1-in-10 for the barrel-proof expressions. Pennsylvania runs a single-entry pool with expression assigned at draw.

The entry costs nothing. It takes sixty seconds. The window stays open through early June.

If you’re in Ohio or Pennsylvania, there is no reason not to enter. This is The Hunt running in real time.

That’s the Thursday story. And it connects directly to today’s First Sip — because knowing when to use a lottery, when to pre-order, and when to just walk in and buy is a strategy most bourbon drinkers have never worked through.

Today’s First Sip — pre-order versus lottery versus walk-in. Each one works for a different tier of bottle. All three strategies are in play today, and most drinkers pick one habit and apply it everywhere, which is the wrong move.

So here’s what it is.

Pre-order is for limited releases that aren’t fully lottery-tier. Wild Turkey Master’s Keep, Michter’s annual batches, Four Roses Single Barrel Collection: submit a request through a retailer portal or the distillery site, pay MSRP if you’re selected. Strategy: get on every specialty retailer’s email list and move fast when a window opens.

State lottery is for the truly allocated tier. Pennsylvania, Ohio, Virginia, and other control states distribute the Buffalo Trace Antique Collection through state-run equal-draw pools. Today’s portals are the model. One entry, one draw, roughly 10% odds on the barrel-proof expressions. No purchase history. No relationship. Strategy: enter every state lottery you’re eligible for. That rate compounds across years and expressions.

Walk-in is for distillery direct and in-store unreserved sales. Buffalo Trace’s distillery store, Wild Turkey’s visitor center, and the Evan Williams Bourbon Experience sell select limited releases to buyers who show up first. This morning, the Old Fitzgerald Bottled-in-Bond 15-Year walk-up opened at the Evan Williams Bourbon Experience — first-come, two-bottle limit, no reservation. That’s the walk-in model running right now.

What this changes — match the strategy to the bottle. The lottery at ohlq.com is exactly the right mechanism for BTAC today: free, fast, and the only MSRP path in a control state.

Today’s Chase — three bottles across three tiers. Two have deadlines closing today or this weekend. Let’s start with the one that matters most.

Larceny Barrel Proof C926. Under-$80 tier at $69.99 MSRP.

In the glass: brown sugar, baked caramel, and vanilla custard on the nose. Soft wheated mid-palate with baked apple, dark honey, and toasted oak. Long, warming finish with dried stone fruit. That’s a wheated mash bill at 130.4 proof and 14.2 years of average barrel age — the wheat rounds the entry, the barrel age extends the finish, and nothing was cut before bottling.

Here’s why this is today’s spotlight. The national ship window closes tonight — end of business May 21. That’s the last realistic opportunity to lock $69.99 before secondary takes over at $95 to $108 for the same bottle. Heaven Hill has held $69.99 across three consecutive Larceny Barrel Proof batches. At 130.4 proof and 14.2 years on a wheated mash bill, the value case in this tier expires at close of business today.

This is worth the chase.

Call your specialty retailer now. Ask whether C926 is on hand or inbound. Bottles arriving today clear by the weekend.

Also on today’s Chase — Four Roses Single Barrel Select “Reunion” 2026, OBSV, 11-year, at $99.99 in the mid tier — pre-allocation closes Sunday, May 24, and secondary is already seeding above $130. And the Kentucky Bourbon Festival 2026 VIP early-bird weekend pass at $299, open through Saturday — the identical access tier steps up to $399 Sunday morning. Full detail in today’s Cut Daily. If you want more, head to The Brief at chasingtheunicornpodcast.

Which brings us to today’s Bar Talk — that Four Roses “Reunion” has the bourbon community divided on whether 11 years actually earns a 50% premium over the standard OBSV.

Today’s Bar Talk — Four Roses OBSV “Reunion” at $99.99 versus the standard Single Barrel Select OBSV at $60 to $65. Community’s split on whether 11 years justifies a 50% price jump or whether Four Roses is pricing slow-moving inventory and calling it a maturation argument. Here’s what’s actually going on.

OBSV tells you exactly what’s in the bottle before you open it. “B” is the high-rye mash bill — 60% corn, 35% rye, 5% malted barley. “V” is the V-yeast strain, known for delicate fruit character. Master Distiller Brent Elliott has documented that V-yeast expression peaks between roughly 8 and 12 years before the high-rye spice overtakes it. That window is the core of the “Reunion” case — it’s the master distiller’s published reasoning about when his own yeast does its best work. That argument isn’t marketing copy.

The math is direct. Standard OBSV: approximately 100 proof, 7 to 8 years, $60 to $65. “Reunion” 2026: 119.4 proof, 11 years minimum, $99.99 pre-allocation through May 24. The $35 to $40 premium covers three to four additional years of maturation, 19 additional proof points, and a documented selection rationale tied to a specific yeast window. Comparable Four Roses SBC releases — last year’s OESQ — tracked at $125 to $155 secondary in their first weeks post-ship. Pre-ship “Reunion” listings are already seeding at $130 to $155.

The cleanest argument in the thread is pragmatic: the buyer who misses May 24 pays the secondary premium anyway — just to a reseller instead of Four Roses.

Here’s what it means for the rest of us — the age premium is real. The pre-allocation window closes Sunday. Missing it costs more than agreeing with it.

Two more things before we close. First — today’s AWIB in The Brief has the full Flight comparison: Eagle Rare 17 Year versus Eagle Rare 10 Year. Same Buffalo Trace mash bill, same distillery, same 90 proof — seven years and $65 to $70 of MSRP separating them. The verdict on which one wins for which kind of bourbon-curious drinker is in the brief. Second — the Old Fitzgerald Bottled-in-Bond 15-Year walk-up opened this morning at the Evan Williams Bourbon Experience — today’s AWIB has the full spec, the three-channel allocation architecture, and which eight states receive initial distribution before the broader Q4 wave. Both are waiting at chasingtheunicornpodcast.com.

That’s The Cut. The full American Whiskey Industry Brief is waiting at chasingtheunicornpodcast.com/the-brief/. I’m John F. Schuster II. Thanks for joining me. Your unicorn is out there.


The Written Briefing

The Cut Daily

▶  Listen to this episode on Spotify

Thursday’s biggest access event opened a portal, not a ship window. Ohio and Pennsylvania launched their 2026 Buffalo Trace Antique Collection lottery portals this morning. For buyers in either state, a free sixty-second entry is the only MSRP-guaranteed path to George T. Stagg and William Larue Weller before the September allocation cycle. Confirmed 2026 MSRP: $129.99 for Stagg and Weller, $109.99 for Eagle Rare 17. Ohio win rates on prior cycles run roughly 1-in-10 on the barrel-proof expressions. Entry stays open through early June. Ohio buyers: ohlq.com. Pennsylvania buyers: finewineandgoodspirits.com. Running alongside the lottery: Larceny Barrel Proof C926 national ship window closes tonight at $69.99 — 14 years, 130.4 proof, wheated mash bill, non-chill filtered, the cleanest value call in the current wheated barrel-proof tier before secondary takes over at $95 to $108. Four Roses OBSV “Reunion” pre-allocation closes Sunday at $99.99. Kentucky Bourbon Festival VIP early-bird closes Saturday. Listen to the full Cut for the complete action plan and today’s First Sip on matching the right access strategy to the right bottle.

Listen to this episode on Spotify, or find us wherever you get your podcasts.

The Cut Daily
The pulse of American whiskey: What moved — and why it matters.
Chasing the Unicorn Podcast Edition · A Drunken Unicorn Production
Report Date: May 21, 2026
Reporting Period: May 19, 2026 through May 21, 2026
Classification: Free Edition · Share with Attribution
Free Edition · The Cut Daily · Chasing the Unicorn Podcast · A Drunken Unicorn Production · Drunken Unicorn Productions, LLC. The Cut Daily is the free gateway brief to the American Whiskey Industry Brief. Share, quote, and repost freely with attribution. Required attribution: “The Cut Daily · May 21, 2026 · Chasing the Unicorn Podcast · A Drunken Unicorn Production.” The full AWIB is published free every morning at chasingtheunicornpodcast.com. Permissions and inquiries: chasingtheunicornpodcast.com.

Informational and entertainment purposes only. Nothing here is investment advice. Verify before buying, trading, or bidding. We are not liable for errors or financial losses.
What Is The Cut Daily? — The Cut Daily is the free written brief from Chasing the Unicorn. Every weekday we translate the biggest moves in American whiskey into plain English, teach one bourbon concept you can use at the shelf today, flag one bottle under $60 worth knowing about, and curate three Hunt picks across three price tiers. Knowledge-first chase. No FOMO. Just what moved and why it matters.
The full American Whiskey Industry Brief — every story, every Hunt entry, every debate, every auction — is published free every morning. If you want the full pour, not just the taste, read it at chasingtheunicornpodcast.com/the-brief/.
The Cut Daily is the free written companion to today’s American Whiskey Industry Brief.
IN TODAY’S CUT

Two states. One free entry. Right now. Ohio and Pennsylvania just opened their 2026 Buffalo Trace Antique Collection lottery portals — the only MSRP-guaranteed path to George T. Stagg and William Larue Weller for buyers in those states. Entry is free, takes sixty seconds, and closes in early June.

Thursday’s biggest story is a lottery that opened this morning: Ohio and Pennsylvania have live portals for the 2026 Buffalo Trace Antique Collection — the most sought-after annual bourbon release in the country — and entry costs nothing. If you’re in either state, sixty seconds of form-filling today is your only MSRP path to some of the most allocated bottles in American whiskey. Also today: the Larceny Barrel Proof C926 national ship window closes tonight, the Four Roses OBSV “Reunion” pre-allocation runs through Sunday at $99.99, and the Kentucky Bourbon Festival VIP early-bird closes Saturday with a $100 price step-up coming Sunday morning.

THE BIG MOVE
Ohio and Pennsylvania Just Opened the Gate — BTAC 2026 Lottery Portals Are Live Right Now and Entry Is Free
Event Date: May 21, 2026

BTAC stands for the Buffalo Trace Antique Collection — five bottles Buffalo Trace releases every fall, each one among the most sought-after pours in American whiskey. George T. Stagg. William Larue Weller. Eagle Rare 17. Thomas H. Handy Sazerac Rye. Sazerac Rye 18. They retail at $110 to $130. They trade on the secondary market for $400 to $1,800. And they are nearly impossible to find at retail in most markets.

Ohio and Pennsylvania are different. Both are control states — the state government runs the liquor system — and both decided that the fairest way to distribute BTAC is a public lottery. Equal-draw entry. No purchase history required. No relationship with a specific store. You submit your name once, and sometime this summer you find out whether you won a purchase opportunity at confirmed MSRP.

Ohio and Pennsylvania opened those portals today.

Here’s what confirmed 2026 MSRP looks like: George T. Stagg at $129.99. William Larue Weller at $129.99. Eagle Rare 17 at $109.99. Ohio’s portal is at ohlq.com. Pennsylvania’s is at finewineandgoodspirits.com. One entry per household per lottery period. Ohio historically runs win rates around 1-in-10 for the barrel-proof expressions. Pennsylvania runs a single-entry pool with expression assigned at draw.

The entry costs nothing. It takes sixty seconds. The window stays open through early June. If you’re in Ohio or Pennsylvania, there is no reason not to enter.

What It Means For Your Shelf — Enter the lottery today — win probability is roughly 10%, the portal takes sixty seconds, and it costs exactly nothing to find out.
From today’s AWIB Opening Pour. This is one of four lead stories in today’s AWIB Opening Pour. The other three: Four Roses OBSV 11-Year “Reunion” pre-allocation closes Sunday at $99.99 — master distiller Brent Elliott’s V-yeast maturation window argument makes this a timed ceiling call; Kentucky Bourbon Festival 2026 VIP early-bird closes Saturday with a $100 price step-up Sunday morning; Maker’s Mark 46 Cask Strength 2026 hits specialty accounts this week at $89.99 — first-wave allocation is specialty-only before Q3 chain distribution. Read all four lead stories in The Brief →
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FIRST SIP
Pre-order vs. lottery vs. walk-in — which strategy works for what bottle
Paired with today’s: BTAC 2026 Ohio/Pennsylvania lottery portals open today — this window’s most consumer-actionable access event, and the clearest real-time illustration of when the lottery is the right mechanism

There are three basic ways allocated bourbon reaches your hands. Each works for a different tier of bottle.

Pre-order — online or in-store reservation — is for limited releases that aren’t fully lottery-tier. Wild Turkey Master’s Keep, Michter’s annual batches, Four Roses Single Barrel Collection: submit a request through a retailer portal or the distillery’s site, pay MSRP if you’re selected. Strategy: get on every retailer’s email list and move fast when the window opens.

State lottery is for the truly allocated tier. Pennsylvania, Ohio, Virginia, and other control states distribute BTAC through state-run draws with equal-probability entry. Today’s Ohio and Pennsylvania BTAC 2026 portals are the model. You enter once; the state draws randomly; you pay MSRP if you win. No purchase history, no store relationship — one entry, one draw, roughly 10% odds. Strategy: enter every lottery you’re eligible for. That rate compounds over years and expressions.

Walk-in is for distillery direct and in-store unreserved sales. Buffalo Trace’s distillery store, Wild Turkey’s visitor center, Heaven Hill’s Evan Williams Bourbon Experience sell select limited releases on-site to buyers who show up first. Today, the Old Fitzgerald BiB 15-Year walk-up opened at the Evan Williams Bourbon Experience — first-come, two-bottle limit, no reservation. That is the walk-in model running in real time this morning.

What this changes: match the strategy to the bottle. The lottery at ohlq.com is exactly the right mechanism for BTAC — free, fast, and the only MSRP path in a control state.

The Perfect Pour app — coming soon. For the full deep-dive on pre-order, lottery, and walk-in access mechanics — state-by-state control distribution architecture, how distributor lottery lists work in open-market states, and a plain-English breakdown of when relationship capital beats a random draw — get notified when the Perfect Pour app launches. Get notified when it launches →
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TODAY’S ENTRY BOTTLE
Eagle Rare 10 Year Kentucky Straight Bourbon
$40–$45 Permanent release stocked at most full-service liquor stores, Total Wine locations, and independent accounts nationally — no lottery, no wait list, no reservation required.
Flavor Profile — Fresh apple and vanilla cream on the nose, with soft caramel and light cherry on the palate; the finish is medium-length with gentle oak and a clean fade. Approachable at 90 proof with enough grain-and-wood structure to reward slower sipping — the low-rye mash bill keeps spice character soft throughout.
Production Context — Eagle Rare 10 uses Buffalo Trace Mash Bill #1 — the same low-rye wheated-leaning formula that goes into Eagle Rare 17, George T. Stagg, and the rest of the BTAC expressions at the Buffalo Trace Distillery in Frankfort, Kentucky. Same still, same production philosophy, ten years of age versus seventeen — the difference is time in a Kentucky rickhouse, not recipe.
Why This Matters — If you enter today’s BTAC lottery and don’t win in September, Eagle Rare 10 tells you exactly what Buffalo Trace’s standard-line production tastes like at an age most distilleries don’t commit to at $45 — and it’s on the shelf right now without a sixty-second form.
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THE CHASE
How to read the chase ratings
YESworth chasing
WATCHhold for now
PASSskip this one
Bottle 1 — Under $80
Larceny Barrel Proof C926
Window: National ship window closes end of business tonight, May 21, 2026 — retailer order submission deadline typically 5:00 p.m. local time
Where: National specialty retail and independent accounts with Heaven Hill spring 2026 allocation; Seelbach’s (seelbachs.com); call your specialty retailer directly to confirm inbound or on-shelf stock before close of business
MSRP: $69.99
Flavor Profile — Brown sugar, baked caramel, and vanilla custard on the nose; soft wheated mid-palate with baked apple, dark honey, and toasted oak; long warming finish with dried stone fruit
YES
Rationale — The national ship window closes tonight — the last realistic opportunity to lock $69.99 before secondary takes over at $95–$108. At 130.4 proof and 14.2 years of average barrel age on a wheated mash bill, the value case in this tier expires at close of business today.
Bottle 2 — $80 to $200
Four Roses Single Barrel Select “Reunion” 2026 (OBSV, 11-Year)
Window: Pre-allocation open through May 24, 2026 (Sunday); ship expected Memorial Day week
Where: fourrosesbourbon.com pre-order portal and participating specialty retailers
MSRP: $99.99
Flavor Profile — Ripe pear, white peach, and light florals on the nose; rye spice and V-yeast fruit integrating at 119.4 proof on the palate; clean oak-and-grain fade on the finish
YES
Rationale — Pre-allocation closes Sunday — locking $99.99 now is the only way to avoid $130-plus post-ship secondary. After May 24, access depends entirely on what your market received, and pre-ship listings are already seeding above $130.
Bottle 3 — $200 and up
Kentucky Bourbon Festival 2026 — VIP Early-Bird Weekend Pass
Window: Early-bird window through May 23, 2026; festival September 17–20, Bardstown, Kentucky
Where: KyBourbonFestival.com — online purchase only
MSRP: $299 early-bird ($399 standard beginning May 24 — identical access tier)
Flavor Profile — N/A — three-day festival access including Grand Gala evening event, master distiller sessions with archive vertical pours, and distillery shuttle circuit across Bardstown
WATCH
Rationale — The $100 savings over the identical standard-tier access expires Saturday morning. Full programming lineup — pour lists, master distiller session schedule, exclusive releases — posts in July, so the pre-pay case rests on the price savings alone. Past KBF early-bird windows have closed before their stated deadline.
Today’s AWIB Hunt section covers 5 active drops, lotteries, and walk-up windows with full palate direction, rationale, and the Hunt Intelligence Note. See the full Hunt in The Brief →
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THE BAR TALK
Eleven Years vs. Seven — Does the “Reunion” Age Extension Justify $35 More?

Two bottles. Same distillery, same recipe, same yeast strain — OBSV, Four Roses’ high-rye mash bill combined with the V-yeast strain known for delicate fruit character. The standard Single Barrel Select OBSV runs at approximately 100 proof and seven to eight years of age for around $60 to $65. The “Reunion” 2026 runs at 119.4 proof and 11 years for $99.99. The debate, active on r/bourbon right now with nearly 1,800 comments, is whether the age extension earned a 50% price premium — or whether Four Roses is pricing slow-moving extended-age inventory while the marketing does the justification work.

First Sip Moment —

OBSV is a Four Roses recipe code that tells you exactly what’s in the bottle before you open it. “B” is the high-rye mash bill — 60% corn, 35% rye, 5% malted barley. “V” is the V-yeast strain. Master Distiller Brent Elliott has described V-yeast as producing delicate fruit character that peaks between roughly 8 and 12 years of maturation before the high-rye mash bill’s spice character overtakes the yeast signature. That documented window is the core of the “Reunion” case: at 11 years, V-yeast fruit expression is at its ceiling, and Elliott selected this cohort specifically because it sits there. The argument isn’t marketing copy — it’s the master distiller’s published reasoning about his own production.

The Math —

Standard Four Roses OBSV Single Barrel Select: approximately 100 proof, 7 to 8 years, $60 to $65 MSRP. “Reunion” 2026: 119.4 proof, 11 years minimum, $99.99 pre-allocation through May 24. The $35 to $40 premium covers roughly three to four additional years of maturation, 19.4 additional proof points, and a documented selection rationale tied to a specific maturation window. Comparable SBC releases at the $99.99 tier — the 2025 OESQ — tracked at $125 to $155 secondary in their first weeks post-ship; pre-ship “Reunion” listings are already seeding at $130 to $155. The pragmatic case is the cleanest argument in the thread: the buyer who loses the debate and misses the May 24 window pays the secondary premium anyway — just to a reseller instead of Four Roses.

What It Means For The Rest Of Us —

The age premium is real. The pre-allocation window closes Sunday. Missing it costs more than agreeing with it.

Today’s AWIB Bar Talk has 2 more debates with full source citations, fact-checked positions, and editorial assessment. Read the full debates in The Brief →
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SECONDARY SPOTLIGHT
Michter’s US★1 Barrel Strength Sour Mash Batch 24 (2025 Release)
Realized Price
$168
Peak Price
$287
Floor Erosion
↓ 41.5%
($287 − $168) ÷ $287 × 100 = 41.5% erosion
What Floor Erosion Means —

Floor erosion measures how far a bottle’s resale price has dropped from its peak. Michter’s US★1 Barrel Strength Batch 24 hit its post-release secondary ceiling around $287 in early 2025. By May 18, 2026, a confirmed sale landed at $168 — a 41.5% drop driven by one thing: Batch 25S1 has arrived. When a new batch lands at $119.99 MSRP, buyers who want the Michter’s barrel-strength experience have a reason to pursue current-release retail instead of paying a premium for last year’s batch. The pattern is consistent across the series. Each new Michter’s barrel-strength batch compresses the prior one’s floor because MSRP becomes the logical reference price again — and at $168, Batch 24 is still $48 above what you’d pay for Batch 25S1 at retail.

The lesson: When the current batch is available at MSRP, paying 40% above it for last year’s version is a collector’s logic, not a drinker’s math — and this floor reflects that distinction working in real time.
Today’s AWIB Secondary section grades 2 more bottles with realized prices, floor erosion math, lineage notes, and buy/hold/sell calls. Read the full secondary report in The Brief →
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ALSO IN TODAY’S AWIB
Today’s Flight: Eagle Rare 17 Year vs. Eagle Rare 10 Year — same Buffalo Trace Mash Bill #1, same distillery, same 90 proof, seven years and $65 to $70 of MSRP separating them. The full side-by-side comparison, nose-to-finish, and the editorial verdict on whether the BTAC lottery win pays off in the glass — in today’s AWIB.
The Old Fitzgerald Bottled-in-Bond 15-Year Spring 2026 walk-up window opened this morning at the Evan Williams Bourbon Experience in Louisville — 100 proof, 15-year age statement, $149.99, two-bottle limit, no reservation required. Today’s AWIB Rickhouse Report covers the full spec, the three-channel allocation architecture deploying through July, and which eight states receive initial distribution before the broader Q4 wave.
Bardstown Bourbon Company and New Riff Distilling announced Collaborative Series No. 7 as the first Kentucky-to-Kentucky own-distilled partnership in the series — 115.8 proof, 10-year minimum age, approximately 3,600 bottles nationally at $149.99, with dual-distillery release events in early June ahead of a June 15 specialty-account ship. Today’s AWIB Rickhouse Report has the production breakdown and the early secondary read on what comparable BBC Collaborative releases established as a floor in their first 30 days.
Today’s Full AWIB Includes (in reading order)
Opening Pour: 4 stories · Bar Talk: 3 debates · The Flight: 1 comparison · The Hunt: 5 active drops · Label Room: 5 items · The Secondary: 3 graded bottles
Rickhouse Report: 5 stories · Regional Report: 3 stories
The full AWIB walks today’s bourbon world in reader-forward order — the Opening Pour lead stories, the community Bar Talk, the side-by-side Flight comparison, every active Hunt window, the full Label Room pipeline, the Secondary market grading, and the industry-depth Rickhouse, Regional, and Research Notes coverage. Plus full source trail. Read the full Brief →
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Want the full picture? The complete American Whiskey Industry Brief — every section, every source, every story — is published free every morning at chasingtheunicornpodcast.com. Read it at chasingtheunicornpodcast.com/the-brief/.

Read the Full Brief

About John F. Schuster II

John F. Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief. A retired U.S. Army Major who spent twenty-six years across the Navy and Army — and an Executive Bourbon Steward — he built a career on systems and on teaching, and now points both at American whiskey. The Cut is his daily take on what moved in bourbon and why it matters, made the way he makes everything: for someone, not everyone. More at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S. Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.

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