Michter’s Distillery confirmed Monday that both 2026 Legacy Series expressions — Shenk’s Homestead Sour Mash Whisky and Bomberger’s Declaration — are locked in at 91.4 proof and $99.99 suggested retail, with a combined 4,200-bottle allocation across 38 states. The 4,200-bottle combined figure is the largest in the Legacy Series’ history, up from 3,600 in 2025,…
WhistlePig’s campaign for a federal rye whiskey designation hit 100,000 signatures Sunday afternoon — five days ahead of its own schedule — with bipartisan Congressional sponsorship from Senator John Fetterman and Representative Madeleine Dean of Pennsylvania and a July 4 bill introduction now on the calendar. Buffalo Trace followed with its first public statement in…
The most consumer-friendly bourbon launch of spring 2026 opened this morning at Lux Row Distillers in Bardstown. Blood Oath Pact 12 Italian Wine Cask Finish — 98.6 proof, $129.99, sequential five-month Montepulciano and three-month Sangiovese finishing on a blend of 9-, 12-, and 7-year ryed bourbons — is the season’s most accessible interesting release. Italian…
Today’s biggest move in American whiskey started at 6:02 AM when Brown-Forman filed a Form 8-K with the SEC formally acknowledging two competing acquisition bids — Sazerac at $15 billion all-cash, Pernod Ricard at an undisclosed stock-plus-cash figure. Goldman Sachs is now advising the board. A poison pill is in place. Brown-Forman’s Class B shares…
Today’s biggest move in American whiskey landed in a North Carolina courtroom. A Wake County grand jury indicted four lobbyists over a 2024 Kentucky Bourbon Trail trip they organized for Republican state lawmakers, charging that funding the trip through a political nonprofit called Greater Carolina still counts as an indirect gift under North Carolina’s lobbying-gift…
Three banks just placed bets on Brown-Forman. Tuesday morning at 10:15, Garvin Brown IV — great-great-grandson of the founder — issued the first family statement on the Sazerac-Pernod bids and flagged 156 years of family stewardship as something that counts alongside the per-share number. The board formed a three-director Strategic Review Committee and retained Skadden…
Brown-Forman didn’t crash. It opened up fourteen. The stock that makes Jack Daniel’s, Woodford Reserve, and Old Forester closed Friday at $41.02 and opened Monday at $46.85 — a 14.2% jump on more than four times normal volume. Pernod Ricard issued its first formal statement Monday morning confirming preliminary merger talks. Goldman, JPMorgan, Morgan Stanley,…
Sazerac, the Louisiana-based owner of Buffalo Trace and Pappy Van Winkle, formally offered $15 billion in all-cash for Brown-Forman on April 15, 2026 — the largest American whiskey deal since Beam Inc.’s 2014 sale. The bid disrupts existing merger-of-equals talks between Brown-Forman and Pernod Ricard. Reuters and Bloomberg report the Brown family favors Pernod’s share-swap…
Tonight in Boston, two hundred pours. Whiskey Riot Boston 2026 Spring opens at six o’clock tonight at the Boston Convention and Exhibition Center in South Boston, and runs through Sunday afternoon. Roughly 240 American whiskey labels pouring across the floor — bourbons, ryes, single malts, craft regionals, the major distillery flagships, and a festival-exclusive single-barrel…
You’ve been told premiumization. They’re cutting volume. Brown-Forman published full Q4 fiscal 2026 earnings Friday morning, and three numbers tell the whole story — $215 million expanding the Jack Daniel’s Lynchburg distillery through 2028, a 12 percent right-size of Louisville bottling capacity against the 2024 baseline, and fiscal 2027 guidance that holds bourbon-segment volume flat….