Sazerac is reportedly exploring a bid to acquire or merge with Brown-Forman, just weeks after Brown-Forman confirmed merger talks with Pernod Ricard. If either deal closes, nearly 80% of the world’s most sought-after heritage bourbon stocks could fall under a single entity. Read the full brief below and listen to today’s episode on Spotify when…
Listen on Spotify • Watch on YouTube: Is swirling your bourbon glass just a pretentious habit you see in movies… or is there actually a *secret* to unlocking incredible flavor hidden within that simple motion? In Episode 5 of Chasing the Unicorn: Your Quest for the Perfect Pour, we’re settling the swirl debate once and…
Listen on Spotify • Watch on YouTube: In Episode 4 of Chasing the Unicorn: Your Quest for the Perfect Pour, we’re asking the question every bourbon lover needs to consider: Are you truly experiencing the spirit in your glass, or are you being swayed by labels, brands, and preconceived notions? This week, we’re diving headfirst…
Listen on Spotify • Watch on YouTube: Think you know everything about bourbon? Think again! In this episode of Chasing the Unicorn, we’re debunking common bourbon myths and misconceptions. We’ll explore the truth about where bourbon can be made, how age affects flavor, and whether filtering really removes flavor. Plus, our ‘Perfect Pour’ segment features…
Listen on Spotify • Watch on YouTube: Dive into the fascinating world of bourbon and water in this episode of Chasing the Unicorn! We explore how different water sources impact flavor, from limestone springs to Jack Daniel’s unique cave spring. Plus, we discuss the influence of social media on bourbon culture and take a historical…
Listen on Spotify • Watch on YouTube Planning your Kentucky Bourbon Trail trip? This episode is your guide to crafting the ultimate bourbon adventure! We share tips on choosing distilleries, booking tours, and maximizing your experience. Plus, we explore the history of bourbon, spotlight Buffalo Trace Distillery, and feature Colonel E.H. Taylor Single Barrel.