Old Elk 10 Year Bourbon Release: Price and Where to Buy

Dancing Goat Distillery of Cambridge, Wisconsin launched Stillman's Sonder on July 28-29, 2026, a new label built from exploratory barrels distilled at MGP in Indiana between 2010 and 2016 — whiskey that sat unclaimed for years until it was curated over an 18-month selection process (Stillman's Sonder brand launch, accessed July 29, 2026) [13].

The brand is named for and honors stillman Duane Maas, whose son and grandson did the barrel selection and finishing work themselves.

The debut collection pairs a Straight Bourbon (94 proof, $70) with an American Single Malt (96.4 proof, $70), both aged a full 10 years [13].

The bourbon aged in Andean and American oak; the single malt was finished across a mix of virgin oak, ex-bourbon, Wisconsin brandy, Cognac, and Calvados casks before bottling [13].

The bourbon has already picked up a Double Gold Medal and a 98-point score at the 2026 San Francisco World Spirits Competition [13].

What makes this one different from the usual sourced-whiskey story is the family thread running through it — a father's work in the still room, rediscovered and finished by his own descendants a decade later, rather than an anonymous barrel broker turning over inventory for a quick label.

Beyoncé has taken full, independent ownership of SirDavis American Whisky, ending a roughly four-year partnership with Moët Hennessy that helped build and launch the brand in 2024 (SirDavis ownership announcement, accessed July 29, 2026) [1] [2].

Financial terms weren't disclosed, but the brand is now described as woman-, family-, and Black-owned.

SirDavis carries a 51% rye, 49% malted barley mash bill, bottled at 44% ABV, with an original MSRP of $89 — and it's not a small side project.

The brand sold roughly 25,000 cases in the U.S. last year, according to Impact Databank (SirDavis ownership announcement, accessed July 29, 2026) [1] [2].

The name honors Beyoncé's paternal great-grandfather, Davis Hogue, described in the brand's own material as a Prohibition-era moonshiner — a lineage angle that's been part of SirDavis's story since launch. "I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling," Beyoncé said of the brand (SirDavis ownership announcement, accessed July 29, 2026) [1] [2].

Walking away from a conglomerate's distribution muscle, rather than staying folded inside it, is the real story here — it means every future decision on SirDavis, from pricing to new expressions, now runs through Beyoncé's own team alone.

Commonwealth Causes, a Kentucky 501(c)(3), closed ticket sales on its Ultimate Bourbon Collection Raffle on July 30, 2026, and held its live drawing that evening, naming five separate winners across a five-tier prize structure (Commonwealth Causes raffle results, accessed July 30, 2026) [6].

Tickets sold at $100 each, capped at 1,500 total. The grand-prize winner walked away with a six-bottle Pappy Van Winkle set.

Below that: a Weller vertical six-bottle set for second place, an eight-bottle Blanton's letter set for third, a single Rock Hill Farms bottle for fourth, and an Eagle Rare 10 & 12 Year set for fifth (Commonwealth Causes raffle results, accessed July 30, 2026) [6].

Unlike a distillery lottery, where winning only earns the right to buy a bottle at MSRP, this was a straight raffle — the named winners took the bottles home outright, no additional purchase required.

Proceeds from the full 1,500-ticket sale go toward the nonprofit's charitable programs across Kentucky, meaning even the 1,495 people who didn't win put money toward a cause rather than a retailer's shelf.

It's a distribution mechanism bourbon fans see rarely enough that when it works — and pays out a bottle set of this caliber — it's worth noting for what it proves is possible outside the usual allocation system.

One camp treats the simultaneous release as a genuine teaching tool — same distillery, same decade of aging, three grain bills, no variable to explain away.

The skeptical camp argues that without a blind format, buyers will taste what the label tells them to taste, and that three bottles at $69.99 each is a $210 commitment dressed up as an educational exercise.

The Straight Bourbon runs 51% corn, 34% malted barley, 15% rye at 105 proof; the Wheated Bourbon swaps in 46% wheat at the same proof; the Straight Wheat Whiskey is 96% soft red winter wheat at 103 proof — all three aged 10 years and priced at $69.99, released nationally July 29, 2026 (Old Elk release specs, July 29, 2026) [16].

The skeptics have a point about self-fulfilling expectations, but the underlying comparison is real regardless of format — holding the mash bill, distillery, and age constant while varying only the grain is closer to a controlled test than almost anything else on a shelf right now.

The $210 outlay is real money, but it buys a lesson most drinkers otherwise piece together over years and dozens of separate purchases.

One camp reads the buyout as vindication — a brand that moved roughly 25,000 cases in the U.S. in a single year doesn't need a luxury conglomerate's shelf relationships to keep growing.

The other camp warns that Moët Hennessy's national accounts network is exactly the kind of infrastructure a young brand can't easily replace on its own, no matter how strong the early sales look.

SirDavis carries a 51% rye, 49% malted barley mash bill bottled at 44% ABV with an $89 MSRP, sold approximately 25,000 cases domestically in 2025 per Impact Databank, and ended its roughly four-year Moët Hennessy partnership this week to become fully independently owned (SirDavis ownership announcement, accessed July 29, 2026) [19].

Twenty-five thousand cases in year two is a real number, not a rounding error, and it's the figure that makes independence plausible rather than premature.

The distribution risk is genuine, but SirDavis is more likely to see its growth curve flatten temporarily than to lose meaningful shelf presence outright — the brand has already proven it can move volume before this week's change.

One camp treats the Brown family's Wolf Pen Branch veto as functionally final — a controlling shareholder group that doesn't want to sell can't be out-bid. The other camp points to the open CEO seat as a genuine vulnerability a future suitor, or even a revised Sazerac offer, could exploit once new leadership is in place.

Sazerac's renewed all-cash offer valued Brown-Forman at roughly $15 billion, or $32 per share, a 23% premium to the prior closing price; the board, backed by Wolf Pen Branch, LP's majority Class A control, called the proposal "not actionable" on July 28, 2026, with Chairman Marshall B. Farrer citing confidence in the company's standalone path (Reuters, July 28, 2026) [14].

The family's majority voting control makes this rejection durable in a way an ordinary shareholder vote wouldn't be — no bid, however revised, changes the arithmetic of who holds the votes.

The CEO vacancy is a real operational question, but it's separate from the ownership question this rejection settles; whoever takes the job inherits a company whose control structure isn't up for negotiation.

Middle West Spirits distillery bottle store (Columbus, OH), Old Elk online shop, and national retail

This is Old Elk's first major release since Middle West Spirits took ownership in May 2025, and all three expressions carry a confirmed 10-year age statement at identical pricing with no lottery or allocation gate (Old Elk release specs, July 29, 2026) [21]. A decade-aged trio at $69.99 nationwide is an unusually direct value proposition in the current market.

The brand's first Bottled-in-Bond release doubles the four-year legal minimum with an 8-year age statement, distilled in a single 2018 season at Tennessee Distilling Group and priced below most comparably aged BiB competitors (Deutsch Family Wine & Spirits announcement, July 28, 2026) [22].

This is the distillery's first-ever pre-sale window for Hye Rye, a cult release that originally debuted in a 1,000-bottle run in December 2020 at the identical $99.99 price (Garrison Brothers pre-sale announcement, July 27, 2026) [23].

A 480-bottle cap on a farm-grown, farm-malted 4-year single malt finished in Peach Street Distillers' peach brandy casks makes this a genuinely scarce regional release timed to Colorado's peach season (Root Shoot Spirits release, accessed July 2026) [24]. Distribution is Colorado-only for now, so out-of-state readers need to watch for the promised online rollout.

Ohio Department of Commerce "Exploration Commerce" booth, Bricker Marketplace, Ohio State Fairgrounds, Columbus

This is a rare in-person lottery mechanism tied to a live public event rather than an online portal, giving fairgoers a shot at purchasing Stagg Single Barrel Bourbon from Buffalo Trace (Ohio Liquor lottery announcement, July 29, 2026) [25]. Entry requires physical attendance at the fairgrounds, which limits access to Ohio residents and visitors during the eleven-day run.

Beam Suntory's Old Overholt brand released the 2026 edition of its Extra Aged Cask Strength rye, an 11-year-old unfiltered whiskey distilled in spring 2014 and matured across three warehouses at the Clermont, Kentucky campus (Old Overholt release announcement, July 29, 2026) [37].

The bottling comes in at 125.6 proof, uncut and unfiltered, with a suggested retail price of $109.99 per 750ml — the fourth consecutive year the brand has run this limited annual series.

The multi-warehouse aging detail matters here: distilling one batch and splitting it across three separate rickhouse locations for over a decade is a deliberate blending strategy, giving the brand access to climate variation within a single distillation lot rather than relying on barrel selection from a single site.

Old Overholt is one of the oldest continuously operating whiskey brands in the U.S., predating Prohibition, and this cask-strength rye program has become the label's premium showcase inside Beam Suntory's broader rye portfolio.

Old Elk Distillery cleared labels for three 10-year-old expressions — a Straight Bourbon, a Wheated Bourbon, and a Straight Wheat Whiskey — released nationwide July 29, 2026, at $69.99 each (Old Elk release specifications, July 28-29, 2026) [31].

This is the Colorado brand's first major release since Ohio-based Middle West Spirits completed its acquisition of Old Elk in May 2025, and the mash bill spread across the three labels is unusually transparent: the Straight Bourbon runs 51% corn, 34% malted barley, 15% rye at 105 proof; the Wheated Bourbon runs 51% corn, 46% wheat, 3% malted barley, also at 105 proof; and the Straight Wheat Whiskey runs 96% soft red winter wheat, 4% malted barley at 103 proof [31].

Clearing three related labels simultaneously, all carrying the same 10-year age statement and near-identical proof, signals a coordinated release built to let buyers taste mash bill variation directly against a controlled baseline — corn-forward, wheat-secondary, and wheat-primary, side by side at the same price and age.

Dancing Goat Distillery of Cambridge, Wisconsin cleared labels for Stillman's Sonder, a new two-SKU brand built entirely from exploratory barrels distilled at MGP in Indiana between 2010 and 2016 (Stillman's Sonder brand launch, accessed July 28-29, 2026) [38].

The Straight Bourbon is bottled at 94 proof and the companion American Single Malt at 96.4 proof, both carrying a 10-year age statement and priced at $70 per 750ml.

Both expressions launched together on July 28-29, 2026 and are sold direct through the brand's site and select U.S. retailers.

The provenance story is the label's selling point: Duane Maas, a former MGP stillman, is credited with the original barrel selection, and his son and grandson spent an 18-month curation and finishing process pulling the two SKUs from the same orphaned MGP stock — the bourbon aged in Andean and American oak, the single malt finished across virgin oak, ex-bourbon, Wisconsin brandy, Cognac, and Calvados casks.

The bourbon already carries a Double Gold Medal and a 98-point score from the 2026 San Francisco World Spirits Competition.

As Beyoncé assumed full ownership of SirDavis American Whisky from Moët Hennessy, the brand's underlying label specifications are worth restating for readers tracking the product itself rather than the ownership headline: a 51% rye, 49% malted barley mash bill, bottled at 44% ABV, with an original suggested retail price of $89 (SirDavis brand materials cited in ownership-transition coverage, July 29, 2026) [27].

The label carries a 90-point Whisky Advocate score from its Spring 2025 review, and the brand reported approximately 25,000 cases sold in the U.S. in 2025 [27].

With Moët Hennessy no longer a production and distribution partner, the label's next COLA filing — should the brand introduce a new expression or reformulate under sole ownership — becomes the next concrete signal of how independently SirDavis intends to operate going forward.

Pound & Penny Spirits — the commercial platform founded by the team behind Virginia Distillery Co. — added Peoria, Illinois-based Black Band Distillery to its portfolio as its exclusive bourbon partner, providing sales and brand-building support as the craft producer looks to expand beyond Illinois for the first time (Pound & Penny Spirits portfolio announcement, accessed July 30, 2026) [36].

Black Band is described as using organic Midwest grain and water from the Sankoty Aquifer, and it now sits alongside Virginia Distillery Co., Cierto Tequila, and Courage & Conviction in the Pound & Penny lineup.

Peoria was once home to 73 distilleries before Prohibition and had gone more than a century without an operating whiskey distillery until Black Band opened.

No specific new label filing has been confirmed yet under the expanded distribution deal — this is a sales and brand-support partnership, not yet a COLA event — but broader distribution typically precedes new SKU filings as brands adapt existing labels for new-state markets.

($1,850 − $1,150) ÷ $1,850 × 100 = 37.8% erosion

Stagg continues to hold well above MSRP despite the broader correction, a sign that blue-chip BTAC demand remains structurally intact even as mid-tier allocated bottles keep softening around it.

($2,200 − $980) ÷ $2,200 × 100 = 55.5% erosion

Weller has given back more than half its 2022 peak, the sharpest pullback among the wheated BTAC bottles, consistent with the broader mid-tier allocated correction working through 2024-2026 inventory.

($650 − $410) ÷ $650 × 100 = 36.9% erosion

Eagle Rare 17's lower proof and longer age keep it priced apart from the barrel-proof BTAC bottles; its erosion tracks close to Stagg's, suggesting the "elegant" BTAC bottle is holding its relative position within the set even as absolute dollars decline.

Old Elk Distillery released its first major collection under Middle West Spirits ownership on July 29, 2026 — a straight bourbon, a wheated bourbon, and a straight wheat whiskey, all aged 10 years, all priced identically at $69.99 (Old Elk release specs, July 29, 2026) [44].

MGP Ingredients reported second-quarter 2026 results on July 29, posting adjusted EPS of $0.72 against a consensus estimate of $0.47, even as consolidated sales fell to $124.4 million from $145.5 million a year earlier (MGP Ingredients Q2 2026 results, July 29, 2026) [42].

Brown-Forman's controlling Brown family, acting through the Wolf Pen Branch, LP shareholder group, rejected a revived all-cash $32-per-share proposal from Sazerac on July 28, 2026, calling it "not actionable" (Reuters, July 28, 2026) [43].

Beyoncé has become sole owner of SirDavis American Whisky, ending a roughly four-year partnership with LVMH's Moët Hennessy that helped create, develop, and launch the brand in 2024 (SirDavis ownership announcement, July 29, 2026) [39] [40].

Suntory-owned Old Overholt released the 2026 edition of its Extra Aged Cask Strength rye, an 11-year-old unfiltered whiskey distilled in spring 2014 and matured across three warehouses in Clermont, Kentucky (Old Overholt release announcement, July 29, 2026) [49].

Pound & Penny Spirits — the commercial platform founded by the team behind Virginia Distillery Co. — added Illinois craft producer Black Band Distillery to its portfolio as its exclusive bourbon partner, providing sales and brand-building support as the Peoria distillery looks to expand outside its home state for the first time (Pound & Penny Spirits portfolio announcement, accessed July 30, 2026) [48].

Still Austin Whiskey Co. announced The Still Austin Quarter, a 15,000-square-foot live-music and cocktail destination opening in South Austin in September 2026, with capacity for roughly 500 guests across four distinct spaces — the Atrium, Vinyl Lounge, Music Room, and a private event space (Still Austin Whiskey Co. announcement, July 29, 2026) [47].

Root Shoot Spirits released a Colorado Peach Brandy Cask American Single Malt, capped at 480 bottles, grown and malted on the distillery's own farm in Loveland, Colorado, and finished in peach brandy casks from neighboring Peach Street Distillers (Root Shoot Spirits release, accessed July 30, 2026) [59].

This window's regional rotation surfaces three different growth models in the craft tier: Black Band's leap into national distribution through a sales partnership, Still Austin's simultaneous bet on production scale and hospitality experience, and Root Shoot's deliberately hyper-local, farm-to-bottle supply chain.

None of the three compete on the same axis — which is itself the story.

Craft producers outside Kentucky are no longer converging on one playbook for growth; they're diverging into distribution partnerships, vertically integrated expansion, and closed-loop regional sourcing as equally viable paths.