Chasing The Unicorn

Your Quest For the Perfect Pour

Built For

The questions, answered.

The questions people actually ask about American whiskey, answered once and kept current.

Is Blanton's Overrated? The 7 Bourbons People Can't Agree On

Blanton's has a one-star review problem. Most argued-about bourbons do.

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How to Read a Bourbon Label (What's Law, What's Decoration)

You have been reading the wrong half of the bottle.

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The 5 Best Bourbons for Beginners? Wrong Question.

Every beginner gets handed the same five bourbons, and four of them are wrong.

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Is Pappy Overrated? Wrong Question.

Pappy Van Winkle has a wrong-customer problem.

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Eagle Rare vs Buffalo Trace vs Blanton's vs Weller: Which Should You Buy?

You have been ranking four bourbons that come out of the same building.

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Who Makes Kirkland Bourbon? (And Who It's Actually For)

Kirkland bourbon has an identity problem, and the answer is printed right on the bottle.

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Why Is Buffalo Trace Always Sold Out?

Buffalo Trace has an empty shelf problem, and nobody ran out of bourbon.

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What Happens to Your Bourbon When a Distillery Fails?

When a distillery goes under, people assume the whiskey goes with it.

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What Does a Master Distiller Actually Do?

Every time a master distiller retires, people panic-buy the old bottles — and they are always years too late.

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What's the Best Bourbon to Give as a Gift?

Every bourbon gift guide answers a question you didn't ask.

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