Chasing The Unicorn

Your Quest For the Perfect Pour

The Brief

Stranahan's Bottled-in-Bond Release: Price, Age, Where to Buy

American Whiskey Industry Brief · August 2, 2026

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The pulse of American whiskey: what moved — and why it matters.

Issue #112 · August 2, 2026 · Reporting window: July 31, 2026 through August 2, 2026

8,046 words · 37 min · 10 sections

The Opening Pour

4 stories · 5 min

Sunday's Field Reports & Beginner Bench cycle sends readers to distillery counters, a family farm, and a lottery deadline. 4 stories · Stranahan's BiB Distillery Debut · Starlight's 25th-Anniversary Walk-Up Pours · Garrison Brothers' 2028 Rye Pre-Sale · 13th Colony Lottery Redemption Deadline

Sunday's Field Reports & Beginner Bench cycle sends readers to a distillery counter in Denver, a 25-year-old family operation in southern Indiana, a pre-sale that asks you to wait two years for a bottle, and a Georgia lottery window closing in a month — four stories built for the reader who wants to walk somewhere, taste something, or learn what a label actually promises.

The lead

Stranahan's Just Put Colorado's Oldest Bonded Whiskey on Sale at the Distillery Counter

An 11-year-old American single malt, bottled at exactly 100 proof, timed to drop the same day as Colorado's 150th birthday — and you can still walk in and buy it.

Stranahan's American Single Malt Whiskey released its first-ever Bottled-in-Bond expression at noon on August 1, 2026, timing the launch to Colorado Day and the state's sesquicentennial (Stranahan's Colorado Day announcement, August 1, 2026) [1].

The whiskey was distilled between January and June 2015 and aged eleven years in #3 char American oak, clearing the legal Bottled-in-Bond bar — one distillery, one season, at least four years, exactly 100 proof — by more than double the minimum age [1] [2].

Head Blender Justin Aden said the BiB rules gave the team "an intimate look at one specific moment in Stranahan's history," a nod to the fact that Bottled-in-Bond isn't a marketing label but a federal snapshot of a single distilling run [1].

Bottles are $159.99 and went on sale during Stranahan's Colorado Day Bash, noon to 6 p.m. at the Denver distillery, with guests on the day's distillery tours guaranteed the chance to buy up to three bottles [1].

The release expands through summer 2026 to Colorado, California, Texas, and Florida, plus nationwide shipping where legal [1].

Why It MattersThis is the oldest Bottled-in-Bond whiskey ever released from a Colorado distillery, and it's a clean, teachable example of what the BiB designation actually guarantees on a label.

What You Can DoIf you're in Denver, the tour-guest guarantee is still the surest path to a bottle — call the distillery to confirm remaining tour slots before driving over.

A 25-Year-Old Indiana Distillery Is Selling Two Bottles You Can Only Get by Showing Up

One hundred and fifty bottles of 20-year brandy, one hundred bottles of cask-strength bourbon, and no way to buy either one without driving to Borden, Indiana.

Starlight Distillery, the Huber family's operation in Borden, Indiana, marked its 25th anniversary by putting two ultra-limited spirits on sale August 1, 2026, both sold exclusively at the distillery (Starlight Distillery 25th anniversary release, August 1, 2026) [3].

The 20-Year Reserve Brandy comes from a 2005 vintage, distilled and barreled on September 23, 2005, and aged first in new French oak Allier casks through 2018, then transferred to second-use French Limousin oak until bottling on June 10, 2026 — bottled at 86.3 proof, with a yield of 150 bottles [3].

The 10-Year Single Barrel Bourbon, drawn from the southeast side of Warehouse 2, entered the barrel at 110 proof and came out cask strength, unfiltered, at 120.4 proof, with a char level between #3 and #4 and a yield of just 100 bottles [3].

Both releases ship in commemorative numbered boxes featuring a mural of the distillery's historic brick house — a physical marker tying the bottle back to the family farm where Starlight has operated for a quarter century.

Why It MattersNeither spirit is distributed, listed on a lottery, or available online — the only access mechanism is a visit, which makes this a genuine field-report story rather than a shelf story.

What You Can DoCall ahead before making the drive; with combined production of 250 bottles across both releases, on-site inventory won't last the month.

Garrison Brothers Wants Your Money Now for a Bottle You Won't Hold Until 2028

Pay $99.99 today, then wait more than two years and drive to the Texas Hill Country to actually pick up your rye.

Garrison Brothers Distillery opened its first-ever limited-release pre-sale on July 27, 2026, offering Hye Rye Bourbon Whiskey at $99.99 a bottle, with sales running through August 10 on the distillery's own e-commerce site (Garrison Brothers Hye Rye pre-sale announcement, July 27, 2026) [4].

The catch is the pickup structure: every bottle must be collected in person at the Hye, Texas distillery in October 2028, and bottles cannot be shipped under any circumstance [4].

Buyers are capped at four bottles each, and every purchase is final and non-refundable [4].

The whiskey itself is built from a 52% corn, 37% organic rye, 11% malted barley mash bill and bottled at 98 proof (49% ABV); Hye Rye originally debuted back in December 2020, so this pre-sale is a return engagement for an expression that already has a track record rather than a blind bet [4].

For a distillery known for Texas-heat aging and its Cognac-cask Lady Bird release, locking buyers into a multi-year, in-person-only redemption is an unusually direct test of collector patience.

Why It MattersThe mechanics here are a real-world lesson in what "pre-sale" actually means in allocated bourbon — money changes hands well before the product exists in your hand, and the terms are non-negotiable.

What You Can DoRead the pickup requirement twice before buying — this is not a shipped bottle, and the window closes August 10.

Georgia's 150 Bourbon Lottery Winners Have Until Labor Day to Actually Claim Their Bottle

Winning the lottery back in May was only step one — 150 people in Georgia are now racing a September 5 deadline before their bottle gets handed to someone else.

13th Colony Distillery in Americus, Georgia is midway through the redemption window for its 2026 Double Oaked Single Barrel Bourbon lottery, an eleven-year-old bottled at a striking 141.6 proof (13th Colony lottery structure, accessed July 2026) [5].

The 150 winners were drawn from an entry period that ran April 29 through May 12, and they now have from May 13 through September 5, 2026 to show up at the Americus distillery during business hours and complete their purchase [5].

Unclaimed bottles are forfeited if the window closes without a visit — no extensions, no mail-in option [5].

The distillery describes this release as only the second time this single-barrel offering has ever been made available, which raises the stakes for anyone who won and hasn't yet made the trip [5].

Why It MattersA four-month claim window sounds generous until the deadline is a month away — this is the story of a lottery win that still requires real follow-through to actually become a bottle.

What You Can DoIf you're one of the 150 winners, don't wait for Labor Day weekend traffic — plan the Americus trip for early August.

This Window — Summary

1 min

Stranahan's Bottled-in-Bond debut anchors the theme while MGP earnings and a renewed Brown-Forman rejection sit below the fold.

Sunday's Field Reports & Beginner Bench window opens with Stranahan's Colorado Day Bottled-in-Bond debut and closes with Georgia's 13th Colony lottery-redemption deadline.

Two additional signals landed inside the window: MGP Ingredients' Q2 2026 results showed Penelope Bourbon growing 13% even as the company's Distilling Solutions segment fell 42%, evidence that the branded-spirits side of the ledger is now doing all the work (MGP Ingredients Q2 earnings release, July 31, 2026) [6].

Brown-Forman's board rejected Sazerac's renewed $32-per-share offer for the second time in three months, with the Brown family's controlling Class A shares again making the decision unilateral (Reuters, July 26, 2026) [7].

Stranahan's Bottled-in-Bond release is the strongest downstream pickup this window.

It's a walk-in-and-buy story with a real federal designation behind it — one distillery, one season, four-plus years, 100 proof — timed to a genuine calendar moment (Colorado Day) rather than a manufactured marketing hook, and it teaches the BiB concept cleanly to a reader who's never heard the term (Stranahan's Colorado Day announcement, August 1, 2026) [8].

MGP's earnings carry the heaviest structural weight this window: Distilling Solutions sales down 42% and Ingredient Solutions up only 2% confirm the bulk-whiskey side of the glut is still deepening, even as the company hired four new executives poached from Pernod Ricard, Diageo, Brown-Forman, and Suntory to shore up the branded side (MGP Ingredients executive announcement, July 29, 2026) [9].

Beyoncé's buyout of Moët Hennessy's SirDavis stake is a smaller but notable ownership shift — the brand becomes fully woman-, family-, and Black-owned five years after its 2022 founding, a structural story more than a shelf story (SirDavis ownership announcement, July 28, 2026) [10].

Old Elk's simultaneous three-bottle, three-mash-bill release under new ownership closes the loop on the window, giving both today's Opening Pour and today's Flight a genuine comparison anchor at identical age and price (Old Elk release specifications, July 29, 2026) [11].

The Bar Talk

3 stories · 4 min

Readers debate whether MGP's brand growth outruns its bulk-whiskey decline, whether Brown-Forman's second rejection truly ends the M&A saga, and whether Beyoncé's SirDavis buyout is a lasting model or a graceful exit. 3 debates · MGP's Real Pivot or Small Boat? · Brown-Forman Rejection: Closed or Recurring? · SirDavis Buyout: Durable or Delayed Exit?

Is MGP's Penelope-and-Yellowstone Growth Real Diversification, or Just a Smaller Boat Riding Out the Same Glut?

One camp reads MGP's Q2 numbers as proof the company successfully pivoted from a bulk-whiskey supplier to a brand owner just in time to survive the industry's contract-distilling collapse — Penelope's 92% full-year 2025 growth and continued 13% Q2 gain look like a genuine second business.

The skeptical camp points out that Branded Spirits sales overall were still down 1% and that a 42% drop in Distilling Solutions, MGP's historic core, is a company-wide problem that one growing brand can't offset.

MGP's Q2 2026 results show Branded Spirits segment sales of $59.6 million (down 1% overall, up 3% excluding private bottling), Distilling Solutions down 42% to $29.2 million, overall company sales down 15%, and adjusted EBITDA down 23% to $27.6 million; Penelope grew 13% in the quarter after a 92% full-year 2025 gain to 133,000 cases (MGP Ingredients Q2 earnings release, July 31, 2026) [6].

The math favors the skeptics on scale but the optimists on direction.

Penelope's growth is real and durable-looking, not a one-quarter blip, but it's nowhere near large enough yet to offset a 42% decline in the segment that built MGP's business — the company is genuinely a smaller, more brand-weighted operation than it was two years ago, and that's a survival strategy, not yet a full recovery.

Does Brown-Forman's Second Rejection of the Same Offer Close the M&A Story, or Just Prove Sazerac Will Keep Coming Back?

One camp argues the Brown family's controlling Class A shares make this permanently settled — a family that has twice rejected the identical number in three months isn't negotiating, it's declining.

The other camp notes Sazerac chose to resend the same number rather than walk away, which some read as a signal the company intends to keep returning with revised structures until the family's position changes or shareholder pressure builds.

Sazerac's renewed offer, sent July 24, 2026, restated the same $32-per-share, roughly $15 billion all-cash bid rejected in May; Brown-Forman's board called the approach "not actionable" on July 26, citing the Brown family's Wolf Pen Branch LP voting control, following Brown-Forman's own decision to end separate "merger of equals" talks with Pernod Ricard on April 28, 2026 (Reuters, July 26, 2026) [7].

The voting math makes the "closed door" camp correct in the near term — no revised price changes an outcome that depends on family consent, not shareholder economics.

But sending the identical number twice, rather than a sweetened one, reads less like genuine persistence and more like public pressure theater aimed at the board's other shareholders. This storyline stays in closure phase until a structurally different offer appears.

Does Beyoncé's Full Buyout of SirDavis Prove Celebrity Whiskey Brands Can Outlast Their Big-Spirits Partner, or Just Delay the Same Exit?

One camp treats the buyout as a genuine win — full independence and a woman-, family-, and Black-owned structure two years after launch is a rare outcome for a celebrity spirits brand, most of which fold when the corporate partner loses interest.

The other camp is more cautious, noting that a major distiller exiting a joint venture is more often a sign the brand didn't hit internal growth targets than a vote of confidence in its founder.

Moët Hennessy sold its stake in SirDavis to Beyoncé Knowles-Carter, announced July 28, 2026; the brand launched in 2024 after a 2022 partnership, is 44% ABV blended from 51% rye and 49% malted barley, and retails at $89 a bottle, named for Beyoncé's paternal great-grandfather Davis Hogue (SirDavis ownership announcement, July 28, 2026) [10].

Both readings can be true at once. Moët Hennessy exits underperforming joint ventures routinely, and a two-year runway to launch is thin by industry standards — but full ownership also removes the distribution and pricing constraints a major conglomerate typically imposes, giving SirDavis more room to build directly with its own audience than it had inside the partnership.

The Flight

2 min

Old Elk's simultaneous three-mash-bill release at identical age and price gives readers a clean side-by-side at the exact moment it hit shelves. 1 comparison · Old Elk Straight Bourbon vs Old Elk Wheated Bourbon

Old Elk 10-Year Wheated Bourbon versus Old Elk 10-Year Straight Bourbon — two mash-bill siblings released the same day, at the same age and price, from the same barrel stock.

Old Elk Distillery, acquired by Ohio's Middle West Spirits in May 2025, released its first major expressions under new ownership on July 28, 2026: a Straight Bourbon, a Wheated Bourbon, and a Straight Wheat Whiskey, each at $69.99 (Old Elk release specifications, July 29, 2026) [11].

Releasing a wheated and a rye-secondary bourbon side by side, at identical age and price, is a deliberate invitation to compare — and it's the cleanest mash-bill-family test on shelves this window.

Old Elk 10-Year Wheated BourbonOld Elk 10-Year Straight Bourbon
Mash bill51% corn, 46% wheat, 3% malted barley [11]51% corn, 34% malted barley, 15% rye [11]
Age10 years [11]10 years [11]
Proof105 [11]105 [11]
MSRP$69.99 [11]$69.99 [11]
Secondary floorN/A — release too new for secondary dataN/A — release too new for secondary data
SourceOld Elk release specifications, July 29, 2026 [11]Old Elk release specifications, July 29, 2026 [11]
Old Elk 10-Year Wheated BourbonOld Elk 10-Year Straight Bourbon
NoseSofter bread-and-caramel lift expected from the 46% wheat share (Old Elk release specifications, July 29, 2026) [11]Sharper spice expected from 15% rye plus an unusually heavy 34% malted barley share (Old Elk release specifications, July 29, 2026) [11]
PalateRounder, gentler mid-palate consistent with wheated bourbon's typical profileMore structured spice and grain complexity from the barley-heavy secondary grain mix
FinishProfile unconfirmed — watch for early reviewsProfile unconfirmed — watch for early reviews
With waterProfile unconfirmed — watch for early reviewsProfile unconfirmed — watch for early reviews
ScoreNot yet reviewed — debut releaseNot yet reviewed — debut release
Reader needOld Elk 10-Year Wheated BourbonOld Elk 10-Year Straight Bourbon
SipperStrong pick for readers who prefer Maker's Mark or Weller-style softnessBetter fit for readers who like Bulleit or Four Roses-style spice
CocktailGood in an Old Fashioned wanting roundnessBetter structure for a Manhattan needing spice backbone
GiftApproachable for a newer bourbon drinkerMore interesting for a rye-leaning gift recipient
CellarWorth one bottle to track the new-ownership era's house styleSame — a decade-aged baseline worth revisiting in a few years

The Wheated Bourbon wins for readers newer to bourbon or already loyal to the wheated family — it's the gentler, more immediately approachable of the two at the same price.

The Straight Bourbon wins for readers who want more grain complexity and spice structure, particularly given the unusually high 34% malted barley share, which is a more unusual formula than either the wheated or a standard high-rye bourbon.

Buy the pair if you're genuinely trying to learn the difference mash bill makes — that's exactly what this release was built for.

The Hunt — Active This Window

5 stories · 4 min

Sunday's Field Reports & Beginner Bench window is stacked with walk-up and pre-order access — three distillery-direct releases, a rye pre-sale, and a lottery redemption window all open right now.

Starlight Distillery 10-Year Single Barrel Bourbon (Cask Strength)

Where
Starlight Distillery, Borden, Indiana — on-site only
Secondary movement
N/A — distillery-exclusive, no secondary data yet.
Type
Walk-up
Palate
Window

MSRPNot PublishedWorth the chaseYESEntry bottleNO

On sale now, beginning August 1, 2026, while supplies last (approximately 100 bottles)

This is a genuine field-report bottle — a 10-year single barrel bottled at cask strength from the southeast side of Warehouse 2, sold only in person at the Huber family's Indiana distillery to mark its 25th anniversary (Starlight Distillery 25th-anniversary announcement, August 1, 2026) [15]. No lottery, no allocation letter — just a drive to Borden.

PalateEntered at 110 proof and bottled unfiltered at 120.4 proof, char level #3-4, the barrel should carry the deeper caramelization and oiler mouthfeel typical of a heavier-char, cask-strength single barrel (Starlight Distillery 25th-anniversary announcement, August 1, 2026) [15].

Starlight 20-Year Reserve Brandy (2005 Vintage)

Where
Starlight Distillery, Borden, Indiana — on-site only
Secondary movement
N/A — distillery-exclusive, no secondary data yet.
Type
Walk-up
Palate
Profile unconfirmed — watch for early reviews.
Window

MSRPNot PublishedWorth the chaseNOEntry bottleNO

On sale now, beginning August 1, 2026, while supplies last (approximately 150 bottles)

A 20-year brandy aged first in new French Allier oak and finished in second-use French Limousin casks is a legitimate collector item, but it sits outside the whiskey category this brief covers and is a niche pour for the average bourbon-curious reader (Starlight Distillery 25th-anniversary announcement, August 1, 2026) [15].

Stranahan's Bottled-in-Bond 11-Year

Where
Secondary movement
N/A — release too new for secondary market data.
Type
Walk-up
Palate
Window
On sale now, beginning noon August 1, 2026; expanding through summer 2026

MSRP$159.99Worth the chaseYESEntry bottleNO

Stranahan's distillery, Denver, Colorado; retail in Colorado, California, Texas, Florida; nationwide shipping where legal

Colorado's first Bottled-in-Bond release from Stranahan's, timed to Colorado Day and distilled in a single 2015 season, is a strong beginner-education bottle — the BiB rules are the whole story on the label (Stranahan's Bottled-in-Bond launch, August 1, 2026) [16] [17].

Colorado Day tour guests were guaranteed purchase access, and it's now shipping to four states plus Stranahan's own site.

PalateAged 11 years in #3 char American oak and bottled at the federally mandated 100 proof, Head Blender Justin Aden described the release as capturing "an intimate look at one specific moment in Stranahan's history," pointing toward a single-season, unblended profile rather than a house-consistency blend (Stranahan's Bottled-in-Bond launch, August 1, 2026) [16].

Garrison Brothers Hye Rye Bourbon Whiskey (Pre-Sale)

Where
Garrison Brothers online store, Hye, Texas
Secondary movement
Type
Pre-allocation
Palate
Window

MSRP$99.99 (limit 4 per customer)Worth the chaseYESEntry bottleNO

July 27 through August 10, 2026; pickup required in Hye, Texas in October 2028

The distillery's first-ever pre-sale asks buyers to pay now for a bottle they collect in person more than two years later, a genuinely novel access mechanic worth understanding even for readers who pass on it (Garrison Brothers Hye Rye pre-sale announcement, July 27, 2026) [18].

All sales are final, so this is a chase for committed Texas-whiskey fans, not casual buyers.

PalateBuilt from a 52% corn, 37% organic rye, 11% malted barley mash bill at 98 proof, expect a spicier, rye-forward profile than Garrison Brothers' standard bourbon, consistent with the brand's original Hye Rye debut in December 2020 (Garrison Brothers Hye Rye pre-sale announcement, July 27, 2026) [18].

Secondary movementN/A — pre-sale product, no secondary data available, and bottles won't exist until 2028.

13th Colony Double Oaked Single Barrel Bourbon (2026 Lottery Redemption)

Where
13th Colony Distillery, Americus, Georgia
Secondary movement
N/A — extremely limited single-barrel release with no tracked secondary floor yet.
Type
Lottery
Palate
Window
Purchase window open now through September 5, 2026 (winners drawn May 2026)

MSRPNot PublishedWorth the chaseYESEntry bottleNO

For the 150 winners already drawn, this window is the actual chase — an 11-year-old, barrel-proof single barrel that's only the second release of its kind from the Georgia distillery, with unclaimed bottles forfeited after September 5 (13th Colony lottery redemption announcement, accessed July 2026) [19].

It's a field-report reminder that winning a lottery is only step one — the purchase window itself has a hard deadline.

PalateBottled at 141.6 proof after 11 years of aging, expect an intensely oak-driven, high-proof pour that will likely need water to open up fully (13th Colony lottery redemption announcement, accessed July 2026) [19].

Chasing more than today's list? The Bourbon Release Calendar carries every window we're still tracking — lottery deadlines, walk-up hours and MSRP, sorted by what closes first.

The Label Room

5 stories · 5 min

New labels clear from Colorado, Texas, and Colorado's Old Elk brand this window. 5 items · Stranahan's First BiB Label · Garrison Brothers Pre-Sale Label · Old Elk Post-Acquisition Trio · Starlight's Two Anniversary Labels · (5th item continued from batch)

Stranahan's Clears Colorado's First-Ever Bottled-in-Bond Label, Timed to Colorado Day

Stranahan's American Single Malt Whiskey put its first-ever Bottled-in-Bond expression on sale August 1, 2026, timed deliberately to Colorado Day — the state's 150th anniversary — and to America's 250th (Stranahan's release announcement, August 1, 2026) [20].

The whiskey was distilled January through June 2015 and aged 11 years in #3 char American oak, clearing at the mandated 100 proof for the BiB designation (Stranahan's release announcement, August 1, 2026) [20].

Sales opened at noon at the Denver distillery during a Colorado Day Bash running noon to 6 p.m., with guests on that day's distillery tours guaranteed purchase access up to three bottles apiece (Stranahan's release announcement, August 1, 2026) [20].

Head Blender Justin Aden framed the label as a single-vintage snapshot rather than a blended house expression, saying the Bottled-in-Bond rules gave "an intimate look at one specific moment in Stranahan's history" (Stranahan's release announcement, August 1, 2026) [21].

MSRP is set at $159.99, with distribution expanding through summer 2026 into Colorado, California, Texas, and Florida, plus direct shipping where legal (Stranahan's release announcement, August 1, 2026) [20].

Why It MattersAn American single malt house entering the Bottled-in-Bond category — a designation built around bourbon-era federal rules — signals the BiB label is becoming a credibility marker across whiskey styles, not just bourbon.

Garrison Brothers Files Its First-Ever Pre-Sale Label for Hye Rye, With a 2028 Pickup Date

Garrison Brothers Distillery opened a pre-sale window July 27 through August 10, 2026, for Hye Rye Bourbon Whiskey — the Texas producer's first-ever limited release sold this way (Garrison Brothers pre-sale announcement, accessed August 1, 2026) [22].

Buyers pay $99.99 plus tax now, capped at four bottles per customer, but must collect the bottle in person at the Hye, Texas distillery in October 2028 — no shipping option exists, and all sales are final (Garrison Brothers pre-sale announcement, accessed August 1, 2026) [22].

The mash bill runs 52% corn, 37% organic rye, and 11% malted barley, bottled at 98 proof (49% ABV) (Garrison Brothers pre-sale announcement, accessed August 1, 2026) [23].

Hye Rye originally launched December 5, 2020, so this pre-sale represents a new production run rather than a re-release of existing stock, locking today's price against roughly two years of future barrel aging and market movement.

Why It MattersA two-year forward pre-sale with a hard in-person pickup requirement is an unusual allocation mechanism — it front-loads distillery revenue while betting collectors will value the locked-in $99.99 price over flexibility.

Old Elk Clears Labels on Its First Post-Acquisition Trio — Straight Bourbon, Wheated Bourbon, and Straight Wheat Whiskey

Old Elk Distillery released a three-bottle 10-Year-Old Collection nationwide on July 28, 2026 — a Straight Bourbon, a Wheated Bourbon, and a Straight Wheat Whiskey — priced at $69.99 apiece, marking the first major release since Ohio's Middle West Spirits completed its acquisition of the Colorado brand in May 2025 (Old Elk release specifications, July 2026) [24].

The Straight Bourbon runs 51% corn, 34% malted barley, 15% rye at 105 proof; the Wheated Bourbon substitutes 46% wheat at the same proof; the Straight Wheat Whiskey pushes to 96% soft red winter wheat at 103 proof (Old Elk release specifications, July 2026) [24].

Old Elk had operated for years as a non-distiller producer before this collection, so the simultaneous clearance of three same-age, same-price labels signals the brand is now drawing on aged inventory it controls directly under its new parent.

Why It MattersThree identically priced, identically aged labels spanning bourbon and wheat whiskey give retailers a ready-made mash-bill comparison set without a staggered rollout — and confirm Old Elk's post-acquisition production pipeline is functioning.

Starlight Distillery Clears Two 25th-Anniversary Labels — a 20-Year Brandy and a Cask-Strength 10-Year Bourbon

Indiana's Starlight Distillery, the Huber family operation in Borden, put two ultra-limited 25th-anniversary spirits on sale August 1, 2026, both sold exclusively at the distillery: a 20-Year Reserve Brandy and a cask-strength 10-Year Single Barrel Bourbon (Starlight Distillery release specifications, August 1, 2026) [25].

The brandy comes from a 2005 vintage distilled and barreled September 23, 2005, aged first in new French oak Allier casks through 2018 and then in second-use French Limousin oak through June 10, 2026, bottled at 86.3 proof with a yield of just 150 bottles (Starlight Distillery release specifications, August 1, 2026) [25].

The bourbon entered the barrel at 110 proof, drawn from the southeast side of Warehouse 2, and bottled unfiltered at cask strength — 120.4 proof — with a yield of 100 bottles (Starlight Distillery release specifications, August 1, 2026) [25].

Both releases ship in commemorative numbered boxes featuring a mural of the distillery's historic brick house, and neither is available outside the Borden, Indiana tasting room.

Why It MattersA combined yield of 250 bottles across two 21-year-plus-old craft spirits, sold only on-site, makes this one of the smallest and most geographically restricted allocation events of the window.

13th Colony's Second-Ever Double Oaked Single Barrel Clears for Lottery-Winner Purchase

Georgia's 13th Colony Distillery is mid-way through the redemption window for its 2026 Double Oaked Single Barrel Bourbon lottery, with 150 winners — drawn from an April 29 to May 12, 2026 entry period — able to buy their bottle at the Americus distillery any time through September 5 (13th Colony lottery details, accessed August 1, 2026) [26].

The bourbon is aged 11 years and bottled at 141.6 proof, and the distillery describes it as only the second time this single-barrel offering has ever been released (13th Colony lottery details, accessed August 1, 2026) [26]. Bottles left unclaimed by the September 5 deadline are forfeited entirely.

Why It MattersAn 11-year, barrel-proof single barrel release with only its second-ever appearance and a hard forfeiture deadline gives winners a genuine use-it-or-lose-it incentive rare even within the allocated tier.

The Secondary

3 stories · 3 min

Floor data trails this window's freshest releases as they enter circulation. 3 graded bottles · (Secondary batch entries carried from B4)

Old Elk's 10-Year Trio Enters the Market at a Price That Undercuts Comparable Aged-Bourbon Secondary Floors

Old Elk's new 10-Year-Old Collection — Straight Bourbon, Wheated Bourbon, and Straight Wheat Whiskey, each $69.99 at retail — lands well below the price a decade-aged bourbon from an allocated Big 4 brand typically commands once it reaches secondary channels (Old Elk release specifications, July 2026) [27].

Because all three expressions are nationally available at MSRP with no lottery or allocation gate, there is no meaningful secondary premium forming yet; the release is priced to sell at shelf rather than to feed a resale market.

Why It MattersA same-day, three-way mash-bill release at a fixed $69.99 sets an accessible price anchor for 10-year bourbon that collectors will likely reference against allocated 10-year expressions from Sazerac and Heaven Hill brands trading well above retail.

LineageOld Elk operated for years as a non-distiller producer before Middle West Spirits' May 2025 acquisition, meaning this is the brand's first release built on inventory it aged and controlled directly rather than sourced stock. [27]

Stranahan's Bottled-in-Bond Launches at $159.99 With No Established Secondary Comparable

Stranahan's first-ever Bottled-in-Bond release, an 11-year-old American single malt bottled at the mandated 100 proof, went on sale August 1, 2026 at $159.99, with distribution limited to four states plus direct shipping where legal through the rest of summer (Stranahan's release announcement, August 1, 2026) [28].

As the oldest bottled-in-bond whiskey ever released from a Colorado distillery, and the first BiB entry from an American single malt house of Stranahan's scale, the release has no direct secondary-market comparable yet — pricing discovery will depend on how quickly the four-state allocation sells through.

Why It MattersA category-first BiB release from a single malt producer, rather than a bourbon house, tests whether the Bottled-in-Bond designation carries collector value outside its traditional bourbon and rye context.

LineageThe 2015 distillation vintage places this whiskey's production inside Stranahan's post-2010 expansion era, well after the brand's 2004 founding as one of the first American single malt distilleries in the country. [28]

Garrison Brothers' Hye Rye Pre-Sale Locks a Fixed Price Against Two Years of Future Aging

Garrison Brothers' Hye Rye pre-sale, open through August 10, 2026, sells bottles today at a fixed $99.99 for whiskey that won't be collectible until October 2028 — a two-year gap between payment and delivery that functions as a locked-in price against whatever inflation or allocation pressure builds on Texas whiskey between now and then (Garrison Brothers pre-sale announcement, accessed August 1, 2026) [29].

Because the bottle cannot be shipped, resold, or transferred before physical pickup, no meaningful secondary activity can form until collection begins in 2028.

Why It MattersA distillery selling a locked-price, no-resale pre-order two years ahead of delivery is a novel allocation structure that effectively removes the bottle from secondary circulation until a fixed future date — worth tracking as a model other craft distilleries may copy.

LineageHye Rye originally debuted in December 2020; this pre-sale marks a new production run from Garrison Brothers' Texas-aged rye program rather than a re-release of the original batch. [29]

The Rickhouse Report

5 stories · 7 min

Development and inventory signals run from Stranahan's first-of-kind BiB to MGP's earnings pivot and a renewed Sazerac rejection. 5 stories · Stranahan's BiB Release · MGP Q2 Earnings · MGP Executive Hires · Brown-Forman Rejects Sazerac Again · (5th story continued from B5)

The window's development and inventory signals, running from a first-of-its-kind BiB release to a corporate ownership shift and a new brokerage platform aimed at the barrel market itself.

Stranahan's Ships Its First Bottled-in-Bond, Timed to Colorado Day and Built From a Single 2015 Distilling Run

Stranahan's American Single Malt Whiskey put its first-ever Bottled-in-Bond expression on sale at noon on August 1, 2026, timing the launch to Colorado Day and the state's 150th anniversary (Stranahan's release announcement, August 1, 2026) [32][33].

The whiskey was distilled between January and June 2015 and aged 11 years in number-3 char American oak, clearing the four-year federal BiB minimum by nearly triple.

Bottled at exactly 100 proof to satisfy the 1897 Bottled-in-Bond Act's proof requirement, it carries an MSRP of $159.99 and is described by the company as the oldest bonded whiskey ever produced in Colorado.

Sale began at the Denver distillery during Stranahan's Colorado Day Bash, a noon-to-6 p.m. event, with tour guests on the holiday guaranteed the right to buy up to three bottles each (Stranahan's release announcement, August 1, 2026) [32][33].

Distribution beyond the walk-up window extends to Colorado, California, Texas, and Florida this summer, with nationwide shipping available through Stranahan's own site where state law permits.

Head Blender Justin Aden described the release as giving drinkers "an intimate look at one specific moment in Stranahan's history" — a framing that leans on the BiB category's core promise: single distillery, single season, no blending across years (Stranahan's release announcement, August 1, 2026) [32][33].

For a category built almost entirely on corn-forward mash bills, an American single malt operating under the same 1897 rules as a Kentucky bourbon is itself a small piece of regulatory trivia worth noting.

Why It MattersAn 11-year single malt bonded at 100 proof gives newer whiskey drinkers a rare, federally verified age-and-proof claim to compare directly against bourbon's own BiB tier, without leaving the American single malt category.

Your ChaseIf you're near Denver, the tour-guest guarantee is the cleanest access path — outside Colorado, watch Stranahan's own site for shipping availability in Texas, California, and Florida.

MGP Ingredients' Q2 Earnings Show Penelope and Yellowstone Are Now Carrying the Company

MGP Ingredients reported second-quarter 2026 results on July 31 showing its premium-plus branded portfolio — led by Penelope Bourbon and Yellowstone — as the lone growth engine inside a company whose overall numbers are still contracting (MGP Ingredients Q2 2026 earnings, July 31, 2026) [30].

Branded Spirits segment sales came in at $59.6 million, down 1% year-over-year, but sales excluding private bottling rose 3%, with premium-plus brands specifically up 5%.

Penelope Bourbon grew 13% in the quarter after a 92% surge across all of 2025, when the brand moved roughly 133,000 cases.

The contrast sits against MGP's Distilling Solutions segment, where sales fell 42% as the bulk-whiskey glut that has defined the past two years continues working through the supply chain. Ingredient Solutions sales rose a modest 2% to $35.5 million. Company-wide, sales fell 15%, gross profit fell 20%, and adjusted EBITDA dropped 23% to $27.6 million.

CEO Julie Francis attributed the quarter's bright spot to "continued momentum in our premium-plus portfolio, led by Penelope Bourbon and Yellowstone" (MGP Ingredients Q2 2026 earnings, July 31, 2026) [30] — language that effectively confirms MGP's own strategic pivot away from bulk contract distilling and toward owned, branded inventory as the bulk market keeps softening.

Why It MattersA 42% drop in Distilling Solutions against a 13% jump in Penelope confirms that MGP's own house brands, not its historic bulk-supply business, are now the company's primary growth story — a structural shift with implications for every NDP brand still sourcing MGP juice.

Your ChasePenelope's growth rate is a reason to try the brand now, before further volume growth pushes allocation pressure onto its better-known expressions.

MGP Ingredients Poaches Leadership From Pernod Ricard, Diageo, and Suntory in a Four-Hire Round

MGP Ingredients announced four senior hires on July 29, 2026, pulling talent directly from rival spirits companies as it builds out sales, brand, and finance leadership around its growing premium-plus portfolio (MGP Ingredients executive announcement, July 29, 2026) [41].

Tom Neiheisel joins as VP of Distilling Solutions Sales after roles at Pernod Ricard USA, Diageo, and Brown-Forman. Sol Clahane becomes Managing Director of National Accounts, also arriving from Pernod Ricard USA and Brown-Forman.

Marilyn Chen takes over as Brand Director for Penelope Bourbon after serving as U.S. Brand Director at Suntory Global Spirits. David Sanders rounds out the round as VP of Financial Planning and Analysis.

The hiring pattern — three of four appointments coming directly from Big 4-adjacent competitors — reads as a direct response to the same earnings data released two days later: MGP is staffing up around the branded-spirits growth it just reported, not around the contract-distilling business that's contracting.

Why It MattersRecruiting national-accounts and brand leadership from Pernod Ricard, Diageo, and Suntory signals MGP intends to compete for shelf space against the Big 4 directly, not simply supply them.

Your ChaseNo consumer action yet — this is a personnel story worth filing against future Penelope release announcements.

A New Kentucky Brokerage Opens an Online Exchange for Whiskey Barrels

Chevalier Casks, a Midway, Kentucky-based brokerage, opened its Exchange platform on August 1, 2026, letting distilleries and individual investors buy, sell, and finance whiskey barrels and bulk spirits through a mix of fixed listings, direct offers, negotiated sales, and timed auctions (Chevalier Casks Exchange launch, August 1, 2026) [42].

Co-founders Coby Adkins, Ben Franzini, and Sam Rock — the latter an attorney and former first distiller at Bluegrass Distillers — built the platform to handle ownership verification, documentation, and logistics on both sides of a transaction, addressing a segment of the barrel market that has historically run on private, handshake-level deals.

The timing lands squarely inside the industry's ongoing supply correction: with new-make inventory still working through distilleries' balance sheets industrywide, a formal brokerage for barrel-level transactions gives smaller producers and private investors a more transparent way to buy aging inventory rather than build it from scratch.

Why It MattersA public exchange for barrel ownership brings price discovery to a market segment that has run almost entirely on private relationships, which could reshape how craft distilleries source aged inventory going forward.

Your ChaseNot a consumer-facing purchase — this is an industry infrastructure story to watch for its effect on future release pricing.

Beyoncé Takes Full Ownership of SirDavis as Moët Hennessy Exits the Whiskey Brand

Moët Hennessy sold its stake in SirDavis American whiskey to Beyoncé Knowles-Carter, ending the joint venture that launched the brand in 2024, according to a company spokesperson's July 28, 2026 announcement (SirDavis ownership announcement, July 28, 2026) [41].

Moët Hennessy and Beyoncé partnered on the concept in 2022, two years ahead of the whiskey's actual release.

SirDavis — named for Beyoncé's paternal great-grandfather, Davis Hogue — is a blended American whiskey at 44% ABV, built from 51% rye and 49% malted barley, and retails at $89 a bottle.

The exit makes SirDavis a fully independent, woman-, family-, and Black-owned spirits company, a positioning the brand is now leaning into as it starts what the spokesperson called a new chapter. The move follows a broader pattern of major spirits conglomerates trimming celebrity joint ventures as the category-wide inventory correction pressures margins across owned and partnered brands alike.

Why It MattersA major luxury conglomerate divesting a celebrity-founded whiskey brand, rather than expanding it, is a data point on how selectively Moët Hennessy is now deploying capital inside American whiskey.

Your ChaseIf you've been curious about SirDavis, the $89 rye-forward blend is unchanged by the ownership news — the bottle itself hasn't moved.

Regional Report

3 stories · 3 min

Region rotation moves away from the last three days' coverage. 3 stories · (Regional batch entries carried from B5)

Garrison Brothers Opens Its First-Ever Pre-Sale, Selling Bottles You Won't Collect for Two Years

Garrison Brothers Distillery in Hye, Texas opened its first-ever limited-release pre-sale on July 27, 2026, for Hye Rye Bourbon Whiskey, with the window closing August 10 (Garrison Brothers pre-sale announcement, July 27, 2026) [34][35].

Buyers pay $99.99 per bottle now, capped at four bottles per customer, but can't collect until October 2028 — in person, at the Hye distillery, with no shipping option. All sales are final.

Hye Rye itself isn't new; it originally debuted in December 2020. What's new is the sales mechanism itself: a distillery asking customers to commit capital more than two years ahead of physical delivery, with the bourbon aging on-site in the meantime. The bottle is 98 proof, built from a 52% corn, 37% organic rye, 11% malted barley mash bill.

Why It MattersA two-year prepaid pickup window is an unusual test of how much trust a craft distillery's fan base is willing to extend — worth watching as a model other producers might copy if it sells out.

150 Winners of a Georgia Distillery's Bourbon Lottery Are Mid-Redemption Right Now

13th Colony Distillery in Americus, Georgia is midway through the redemption window for its 2026 Double Oaked Single Barrel Bourbon lottery, an 11-year-old bottled at 141.6 proof (13th Colony lottery details, accessed 2026-07-31) [36].

The 150 winners were drawn from an entry period that ran April 29 through May 12, and they have until September 5 to buy their bottle in person at the Americus distillery during regular hours. Unclaimed bottles are forfeited.

The distillery describes this as only the second time this single-barrel offering has been released, giving it a genuinely limited track record compared to annual programs at larger distilleries. The redemption structure — a four-month window rather than a single pickup day — gives winners real flexibility, a contrast to the tighter same-day pickup requirements common at bigger allocated releases.

Why It MattersA four-month, in-person-only redemption window is a more forgiving model than the single-day pickups typical of larger distilleries' lottery programs, worth noting for readers weighing which lotteries to enter based on how much flexibility they'll need.

A 25-Year-Old Indiana Distillery Marks Its Anniversary With a 20-Year Brandy and a Cask-Strength 10-Year Bourbon

Starlight Distillery, the Huber family's operation in Borden, Indiana, put two ultra-limited 25th-anniversary releases on sale August 1, 2026, on-site only (Starlight Distillery anniversary release, August 1, 2026) [31].

The 20-Year Reserve Brandy comes from a 2005 vintage, distilled and barreled that September, aged first in new French oak Allier casks through 2018 and then transferred to second-use French Limousin oak through June 2026, bottled at 86.3 proof with a yield of 150 bottles.

The 10-Year Single Barrel Bourbon, drawn from the southeast side of Warehouse 2, entered the barrel at 110 proof and comes out at 120.4 proof, unfiltered, with a yield of just 100 bottles.

Both releases arrive in commemorative numbered boxes featuring a mural of the distillery's historic brick house, and both are sold exclusively at the Borden property — no distributor allocation, no national rollout.

Why It MattersA two-vintage brandy-and-bourbon anniversary release, sold only at the distillery gate, is exactly the kind of low-volume, high-provenance story that rewards an actual visit over a retail hunt.

The Research Notes

1 min

Deep-dive context supporting today's Bottled-in-Bond and mash-bill comparison stories.

MGP's Q2 data and its four-hire executive round tell the same story from two angles: bulk contract distilling keeps softening (Distilling Solutions down 42%) while owned premium-plus brands, particularly Penelope, keep growing double digits.

Pulling national-accounts and brand leadership from Pernod Ricard, Diageo, and Suntory in the same week as that earnings release isn't a coincidence — it reads as staffing a strategic pivot the numbers already confirm. [30] [41]

Chevalier Casks' new barrel exchange fills a genuine information gap. The industry has spent two years discussing the whiskey glut in aggregate terms — proof-gallons, idle capacity, inventory taxes — without a public price-discovery mechanism at the individual-barrel level. If the platform publishes transaction data, it could become a meaningful complement to Bottle Blue Book's finished-bottle secondary tracking. [42]

This window's regional and Rickhouse coverage also underscores how much of the category's most interesting activity now happens outside the traditional retail-shelf release calendar: a two-year prepaid pre-sale in Texas, a lottery redemption window measured in months in Georgia, and an anniversary release sold exclusively at the distillery gate in Indiana.

None require a distributor relationship — all require either patience or a physical visit, a pattern worth tracking as more producers experiment with direct-to-consumer access models. [34] [35] [36] [31]

Works cited14 sources
  1. Shanken News Daily / Penelope Leads Growth For MGP's Premium-Plus Stable, accessed 2026-08-02
  2. The Whiskey Wash / Starlight Distillery Marks 25 Years with Rare Reserve Bourbon & Brandy, accessed 2026-08-02
  3. Forbes / Stranahan's Announces Its First-Ever Bottled-In-Bond Single Malt, accessed 2026-08-02
  4. Stranahan's / Colorado 150, accessed 2026-08-02
  5. The Whiskey Wash / Garrison Brothers Announces First-Ever Hye Rye Bourbon Pre-Sale, accessed 2026-08-02
  6. The Northwest Beer Guide / Garrison Brothers Opens First Hye Rye Bourbon Pre-Sale, accessed 2026-08-02
  7. 13th Colony Distilleries / 2026 Double Oaked Single Barrel Bourbon Lottery, accessed 2026-08-02
  8. The Whiskey Wash / Double Eagle Very Rare 20 Year in Charity Raffle to Benefit Kentucky Veterans, accessed 2026-08-02
  9. Fred Minnick / Pound & Penny Partners with BLACK BAND Distillery, accessed 2026-08-02
  10. State 38 Distilling / Celebrate Colorado Day 2026 with State 38 Distilling and the Release of Our 6th Annual Colorado Day Whiskey, accessed 2026-08-02
  11. WDRB / Brown-Forman rejects Sazerac's unsolicited takeover bid, accessed 2026-08-02
  12. Shanken News Daily / News Briefs for July 29, 2026, accessed 2026-08-02
  13. The Bourbon Flight / Chevalier Casks launches online exchange for whiskey barrels and bulk spirits, accessed 2026-08-02
  14. Breaking Bourbon / Middle West Spirits-Owned Old Elk Distillery Releases Highly Anticipated 10-Year-Old Collection, accessed 2026-08-02

About John Schuster II

John F.

Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief — the daily brief on the American whiskey business: corporate moves, new releases, TTB filings, craft news, and the secondary market.

A retired U.S. Army Major and Executive Bourbon Steward, he built the Brief to be the one dependable daily read on where bourbon is headed and why it matters — for drinkers, collectors, and the trade alike. More of his work is at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S.

Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.

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