The Brief
Brewzle Fest Opelika Alabama: Distillery List, Tickets, Hours
American Whiskey Industry Brief · August 29, 2026
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The pulse of American whiskey: what moved — and why it matters.
8,909 words · 40 min · 11 sections
The Opening Pour
4 stories · 6 minSaturday's Events & Auctions cycle runs from a live craft festival in Alabama to a courthouse-steps distillery sale. 4 stories · Brewzle Fest Draws 35-Plus Craft Distilleries to Alabama · Buffalo Trace's Four-City Fall Tasting Tour · A $3,625 William Larue Weller Anchors a Hot Auction Week · Sazerac Closes Courthouse Purchase of Bankrupt Kentucky Distillery
The Opening Pour
4 stories · 6 minSaturday's Events & Auctions cycle opens with 35 craft distilleries setting up tasting tables in Alabama this morning, runs through a national tasting tour and a strong week at the auction block, and closes on a distressed Kentucky distillery finding a new owner at the courthouse steps.
35-Plus Craft Distilleries Descend on Alabama for Brewzle Fest Today
A whiskey YouTuber's side project has grown into a 35-distillery festival, and it's happening right now in Opelika, Alabama.
Brewzle Fest returns Saturday, August 29, 2026, to Opelika, Alabama, organized by whiskey YouTuber TJ Gamble — known online as "Brewzle" — and presented by Sprayberry Bottle Shop (Brewzle Fest organizer announcement, August 2026) [1].
More than 35 craft distilleries and vendors are pouring, including Oak Bowery Distillery, Larrikin Bourbon Co., Dark Arts Whiskey House, Broad Branch Distillery, Driftless Glen Distillery, Frey Ranch, and Still Austin Whiskey Co. (Brewzle Fest organizer announcement, August 2026) [1].
The festival pairs tastings with educational panels on bourbon innovation, and organizers say ticket sales are outpacing last year's inaugural run.
Gamble, whose YouTube channel built an audience on straightforward, unsponsored whiskey reviews, framed the event as a bet on the category's next chapter: "This next era of whiskey in the United States is going to be remembered as the resurgence of great regional producers" (Brewzle Fest organizer announcement, August 2026) [1].
The lineup leans hard into that thesis — none of the 35-plus names are Big Four brands, and several, like Frey Ranch and Still Austin, are farm-to-bottle or single-state operations that rarely get festival billing outside their home region.
For attendees, that means a single admission ticket buys access to producers most drinkers would otherwise have to travel to a dozen different states to taste.
Why It MattersA YouTube personality's festival now rivals regional trade events for craft-distillery turnout, which says the audience for small producers has outgrown online video and wants an in-person room.
What You Can DoIf you're in the Opelika area today, walk-up tickets are typically available at the gate — go taste something you can't buy at your local store.
Buffalo Trace Is Bringing Its Tasting Roadshow to Four Cities This Fall
Buffalo Trace is packing up Eagle Rare, Weller Antique, and Sazerac Rye and driving them to four cities that don't have a distillery tour.
Buffalo Trace Distillery announced on August 27, 2026, the return of "Buffalo Trace Distillery On Tour," a free, registration-required tasting experience now in its second year (Buffalo Trace release announcement, August 2026) [2].
The tour stops in Branson and Kansas City, Missouri (October 1-4 and October 8-11), Dallas/Fort Worth, Texas (October 14-17), and Denver, Colorado (November 12-15), with 14 complimentary, 75-minute guided tastings scheduled per city pouring Buffalo Trace Bourbon, Eagle Rare 10 Year, Weller Antique 107, and Sazerac Rye 100 Proof (Buffalo Trace release announcement, August 2026) [2].
Registration opens September 2 at 10 a.m. ET, with a four-ticket limit per person and a 21-plus age requirement; city-specific barware will be sold on-site while supplies last (Buffalo Trace release announcement, August 2026) [2].
Erica Bovard, Sazerac's Senior Brand Director, said the return was driven directly by demand from last year's stops: "The response to our first On Tour showed us there's something meaningful about creating those moments outside the Distillery" (Buffalo Trace release announcement, August 2026) [2].
For readers outside Kentucky, this is functionally a distillery visitor center that comes to you — the same guided pours, without the flight or the 60-day reservation window that a Frankfort tour typically requires.
Why It MattersA free, no-lottery tasting of four allocated-adjacent bourbons landing in four non-Kentucky cities removes the single biggest barrier — travel — between casual drinkers and Buffalo Trace's core lineup.
What You Can DoMark September 2 at 10 a.m. ET for registration — tickets are capped at four per person and will likely move fast in Dallas and Denver.
A 2001 William Larue Weller Just Sold for $3,625 as Secondary Auctions Stay Hot
Someone paid $3,625 for a 19-year-old bottle of bourbon this week — and it wasn't even the auction's biggest surprise.
Bottle Blue Book's tracked secondary-market sales for the week of August 23 show sustained strength across allocated bourbon, led by a 2001 William Larue Weller 19 Year that closed at $3,625 (Bottle Blue Book auction data, August 2026) [3]. An A.H.
Hirsch 16 Year Gold Foil sold for $2,650, a Pappy Van Winkle 20 Year brought $1,910, and a 2012 Michter's 10 Year Single Barrel closed at $1,900 (Bottle Blue Book auction data, August 2026) [3]. Further down the results sheet, a 2004 George T.
Stagg sold for $1,430, a 2014 William Larue Weller brought $1,380, and back-to-back Eagle Rare 17 Year bottles from the 2014 and 2015 releases sold for $1,260 and $1,310 respectively (Bottle Blue Book auction data, August 2026) [3].
Older Buffalo Trace Antique Collection bottles and Pappy Van Winkle expressions continue to anchor the top of the results sheet, while an Evan Williams 23 Year at $810 and a 2014 Sazerac 18 Year at $910 show buyers are still paying real money for bottles well outside the most-hyped labels.
For anyone tracking whether the multi-year secondary correction has stabilized, this week's sheet reads as evidence the floor is holding, not eroding further, at least for the blue-chip names.
Why It MattersConsistent four-figure closes across a wide spread of vintages and brands — not just the single most famous label — signals genuine buyer depth in the secondary market, not a one-bottle anomaly.
What You Can DoIf you're holding an aged BTAC or Pappy bottle you're considering selling, this week's results suggest now is a reasonable time to list it.
Sazerac Buys a Bankrupt Kentucky Distillery at Auction for $20 Million
A 210-acre distillery that opened just two years ago collapsed into receivership — and Sazerac picked up the pieces at a courthouse auction.
Sazerac Company confirmed it acquired the Garrard County Distilling complex in Lancaster, Kentucky, after the site was sold via court-ordered auction for $20 million following the previous operator's collapse into receivership over roughly $26 million owed to Truist Bank (Sazerac acquisition announcement, August 2026) [4].
The facility, which opened in 2024, spans about 210 acres and includes two column stills and two 20,000-square-foot barrel warehouses (Sazerac acquisition announcement, August 2026) [4].
The purchase gives Sazerac a fourth Kentucky production site alongside Buffalo Trace, Barton 1792, and The Glenmore Distillery, adding to a Kentucky workforce that already numbers nearly 3,000 employees (Sazerac acquisition announcement, August 2026) [4].
Sazerac CEO Jake Wenz and Garrard County Judge Executive Chris Elleman both spoke to the local jobs and investment angle of the deal (Sazerac acquisition announcement, August 2026) [4].
The receivership itself is a reminder that not every new distillery survives its first market cycle — Garrard County Distilling built real infrastructure in under two years and still couldn't service its debt, a cautionary data point for anyone assuming craft-distillery growth is a one-way bet.
Why It MattersA courthouse-auction acquisition, rather than a negotiated sale, confirms Garrard County Distilling's collapse was a genuine financial failure — and hands Sazerac production capacity at a fraction of what building the same facility from scratch would cost.
What You Can DoWatch for Sazerac's plans for the Lancaster site over the next year — a fourth Kentucky facility this large will eventually show up in future release planning.
This Window — Summary
2 minAccess and auctions carry the window, with Buffalo Trace's tour the clean consumer-friendly Big Move candidate.
This Window — Summary
2 minSaturday's Events & Auctions window opens with 35-plus craft distilleries setting up in Opelika for Brewzle Fest and closes with Sazerac closing a courthouse-auction purchase of a bankrupt Kentucky distillery.
Three additional signals filled out the 48 hours: Buffalo Trace confirmed a four-city fall tasting tour opening registration September 2 (Buffalo Trace release announcement, August 2026) [5]; Bottle Blue Book logged a strong week of secondary sales led by a $3,625 close on a 2001 William Larue Weller 19 Year (Bottle Blue Book auction data, August 2026) [6]; and Jack Daniel's confirmed its American Single Malt is going national at $75 per liter this fall (Brown-Forman release announcement, August 2026) [7].
Buffalo Trace's fall tasting tour is the strongest downstream pick this cycle.
Registration opens September 2 for free, 75-minute guided tastings of Buffalo Trace Bourbon, Eagle Rare 10 Year, Weller Antique 107, and Sazerac Rye 100 Proof across Branson, Kansas City, Dallas/Fort Worth, and Denver (Buffalo Trace release announcement, August 2026) [5].
No lottery, no travel to Frankfort, no 60-day reservation window — just a four-ticket cap and a registration date to remember.
That combination of zero cost, real access, and a Saturday-theme fit around events makes it the clean Big Move candidate for readers who want something to actually do with this news.
Sazerac's $20 million courthouse acquisition of the failed Garrard County Distilling complex belongs in the deep-data lane (Sazerac acquisition announcement, August 2026) [8].
A fourth Kentucky production site bought out of receivership is a capacity and balance-sheet story for industry watchers, not a next-bottle recommendation for a shopper at the shelf.
The secondary auction data — a $3,625 William Larue Weller and a string of four-figure BTAC closes — sits in the same tier: useful for anyone deciding whether to sell an aged bottle, invisible to someone just trying to find something to drink this weekend (Bottle Blue Book auction data, August 2026) [6].
Brewzle Fest and Jack Daniel's national single malt push round out a window built around access and category expansion rather than corporate maneuvering — a fitting shape for a Saturday defined by events and the auction block.
The Bar Talk
3 stories · 4 minThree debates run from a bankruptcy auction's meaning to a blind-tasting upset and Big Four category expansion. 3 debates · Does the Garrard County Auction Signal a Craft Correction? · Does Ampersand Aureus Beating Stagg Blind Mean Anything? · Does Jack Daniel's Going National With Single Malt Validate the Category?
The Bar Talk
3 stories · 4 minDoes a $20 Million Bankruptcy Auction Change How You Should Read Kentucky's Distillery Boom?
One camp reads Garrard County Distilling's collapse into receivership as the clearest sign yet that the 2020-era craft-distillery building spree overextended itself, arguing a two-year-old, 210-acre facility with two column stills going under on $26 million owed to a single bank is a warning other newer operations should heed.
The other camp treats it as an unremarkable capital-markets story — a well-funded incumbent picking up distressed infrastructure at a discount is normal business, not evidence the wider category is in trouble.
Sazerac confirmed it acquired the Garrard County Distilling complex in Lancaster, Kentucky, for $20 million at a court-ordered auction after the facility's previous operator entered receivership in April 2025 owing roughly $26 million to Truist Bank (Sazerac acquisition announcement, August 2026) [8].
The 210-acre site, which opened in 2024 with two column stills and two 20,000-square-foot barrel warehouses, becomes Sazerac's fourth Kentucky production facility alongside Buffalo Trace, Barton 1792, and The Glenmore Distillery (Sazerac acquisition announcement, August 2026) [8].
This is one distillery's financing failure, not a category-wide correction signal.
Sazerac's other three Kentucky sites are running normally, and a single receivership tied to one lender's debt load doesn't tell you what's happening at the hundreds of smaller craft operations that never took on comparable leverage.
What it does confirm is that new-build distillery capital in 2024 was aggressive enough that at least one operator couldn't service it within two years — worth remembering the next time a shiny new facility announcement leads with square footage instead of a production plan.
Does a Five-Year-Old Bourbon Beating Stagg and Eagle Rare 17 Blind Mean Anything?
Some drinkers treat the Ampersand Aureus win as proof that blind competition results should carry more weight than age or brand pedigree, pointing out that a whiskey barely months on the market outscored two of the category's most secondary-hyped bottles on taste alone.
Others are skeptical of any single competition result, noting that judging panels, flight order, and even ambient temperature can swing close blind results, and that seven of the eight medal winners being Sazerac-owned brands raises a question about panel composition or category framing rather than settling one.
The Spirits Business's American Whiskey Masters 2026 blind-tasting competition awarded eight Master medals in the bourbon category, with Ampersand Aureus — a five-year-old bourbon on the market only months — receiving both Master and the competition's top Taste Master honor, ahead of Stagg, Eagle Rare 17 Year Old 2025, and George T.
Stagg 2025 (The Spirits Business, American Whiskey Masters 2026) [11]. Seven of the eight Master medal bourbons were Sazerac-owned labels, including Early Times Bottled-in-Bond, Benchmark Full Proof, Buffalo Trace, and W.L. Weller Full Proof (The Spirits Business, American Whiskey Masters 2026) [11].
The result is real and worth taking seriously, but it's a single competition, not a referendum on age statements. A five-year bourbon topping a 17-year and a barrel-proof George T.
Stagg in one blind panel says a young whiskey can win on execution — it doesn't say age no longer matters, or that Ampersand Aureus will repeat the result against a different panel next year.
The lopsided Sazerac sweep is a separate, fair question about how many Sazerac labels were entered relative to competitors, and readers should treat that as context, not disqualification.
Is Jack Daniel's National Single Malt Rollout a Win for the Category or a Threat to Craft Producers?
One camp reads Brown-Forman's move as the moment American single malt graduates from craft curiosity to mainstream category, arguing national shelf space under a trusted name will normalize the format for millions of drinkers who've never seen it.
The other camp worries a mass-market giant entering at $75 per liter will crowd smaller single malt producers off the shelf before they've built brand recognition.
Brown-Forman confirmed Jack Daniel's American Single Malt — 100% malted barley, aged in new American oak, finished in Oloroso Sherry casks, filtered through the Lincoln County Process, bottled at 45% ABV — is moving from travel-retail exclusive to an annual nationwide U.S. release at $75 per liter this fall (Brown-Forman release announcement, August 2026) [7].
American single malt only recently became its own federal whiskey category, and it has never had distribution this large behind a single release.
That's real validation — retailers will now carve out permanent shelf space for the category rather than a novelty end-cap, which helps craft producers get discovered even if it doesn't directly sell their bottles. The dilution fear is legitimate but secondary to the shelf-space gain.
The Flight
2 minA tour-driven side-by-side sends readers into Buffalo Trace's own core lineup ahead of fall registration. 1 comparison · Buffalo Trace Bourbon vs Eagle Rare 10 Year
The Flight
2 minBuffalo Trace Bourbon ($26 MSRP) against Eagle Rare 10 Year ($35 MSRP) — a tier-up comparison between two bottles Buffalo Trace itself is pouring side by side on its four-city fall tasting tour, both drawn from the same wheated mash bill family but separated by roughly six years of aging.
Buffalo Trace's announcement of its "On Tour" tasting series, confirming Buffalo Trace Bourbon and Eagle Rare 10 Year will be poured in the same 75-minute guided flight across Branson, Kansas City, Dallas/Fort Worth, and Denver starting in October, gives readers a real, distillery-sanctioned reason to line these two up head-to-head before tickets even open (Buffalo Trace release announcement, August 2026) [5].
| Buffalo Trace Bourbon | Eagle Rare 10 Year | |
|---|---|---|
| Mash bill | Mash #1, wheated-leaning (established Sazerac specification) | Mash #1, wheated-leaning (established Sazerac specification) |
| Age | No age statement (typically 8-9 years per industry reporting) | 10 years, stated |
| Proof | 90 (45% ABV) | 90 (45% ABV) |
| MSRP | $26 | $35 |
| Secondary floor | Not applicable — shelf-available at MSRP | Not applicable — shelf-available at MSRP in most markets |
| Source | Buffalo Trace release announcement, August 2026 [5] | Buffalo Trace release announcement, August 2026 [5] |
| Buffalo Trace Bourbon | Eagle Rare 10 Year | |
|---|---|---|
| Nose | Soft caramel, light vanilla, brown sugar (established distillery profile) | Deeper toffee, leather, and dried fruit from added age (established distillery profile) |
| Palate | Gentle, easy mid-palate sweetness, low spice | Fuller-bodied, more oak-driven, a touch of cocoa |
| Finish | Short to medium, clean | Medium-long, drier, more tannic grip |
| With water | Opens slightly, stays approachable | Softens the oak tannin, brings out more fruit |
| Score | No formal competition score in this window's reporting | No formal competition score in this window's reporting |
| Reader need | Buffalo Trace Bourbon | Eagle Rare 10 Year |
|---|---|---|
| Sipper | Good everyday neat pour, low commitment | Rewards slower sipping with more to track |
| Cocktail | Excellent all-purpose mixer | Works but arguably too developed to waste in a highball |
| Gift | Fine but unremarkable as a gift | Age statement and price step make it read as a step-up gift |
| Cellar | Not a cellar bottle | Same-distillery pedigree gives it modest long-term interest |
Eagle Rare 10 wins for the reader who wants to taste what six extra years of the same mash bill actually buys — more oak, more depth, a longer finish, for $9 more.
Buffalo Trace Bourbon wins for the reader who wants a reliable, inexpensive everyday pour or cocktail base without paying for age they won't notice in a mixed drink.
Attending the fall tour and tasting them back to back, free, is the best way to settle which one earns a spot on your own shelf.
The Hunt — Active This Window
5 stories · 5 min
The Hunt — Active This Window
5 stories · 5 minSaturday's Events & Auctions cycle puts five real windows in play — a festival happening today, a national-release whiskey en route to shelves this fall, a sweepstakes awaiting its winner, a festival-exclusive Australian-cask series locked for September, and a distillery roadshow opening registration next week.
Brewzle Fest 2026 — General Admission
- Type
- Walk-up
- Window
- Today, Saturday, August 29, 2026
- Where
- Opelika, Alabama (Sprayberry Bottle Shop-presented festival grounds)
- Palate
- Profile unconfirmed — watch for early reviews.
- Secondary movement
- N/A — festival access, not a bottled retail release.
MSRPNot PublishedWorth the chaseYESEntry bottleNO
More than 35 craft distilleries and vendors — including Oak Bowery Distillery, Larrikin Bourbon Co., Dark Arts Whiskey House, Broad Branch Distillery, Driftless Glen Distillery, Frey Ranch, and Still Austin Whiskey Co. — are pouring at the whiskey-YouTuber-organized festival today, with organizer TJ Gamble ("Brewzle") saying "this next era of whiskey in the United States is going to be remembered as the resurgence of great regional producers" (Brewzle Fest event announcement, August 2026) [15].
Organizers report ticket sales outpacing last year's event, a real-time demand signal for craft-regional whiskey festivals (Brewzle Fest event announcement, August 2026) [15].
Jack Daniel's American Single Malt Whiskey — First Nationwide Release
- Type
- Allocation Window
- Window
- Fall 2026 (limited annual release, rolling out through the season)
- Where
- Retailers nationwide, U.S. (first time outside travel retail)
- Palate
- —
- Secondary movement
- N/A — pre-national-release; no secondary market data yet for the domestic rollout.
MSRP$74.99 (1-liter)Worth the chaseYESEntry bottleNO
Brown-Forman confirmed the 100% malted barley whiskey — previously sold only through travel retail and select international markets since 2023 — is moving to full U.S. retail distribution this fall, with Master Distiller Chris Fletcher framing the move as bringing the whiskey to "friends across the country" (Brown-Forman release announcement, August 2026) [12] [13].
The release lands as American Single Malt becomes the first new TTB-recognized whiskey category in over 50 years, giving buyers a rare chance to try a Big Four take on the format at normal retail (Brown-Forman release announcement, August 2026) [12].
Pappy & Company Signed 20 Year Sweepstakes
- Type
- Lottery
- Window
- —
- Where
- pappyco.com
- Palate
- —
- Secondary movement
- —
MSRP$319.99 (prize bottle MSRP)Worth the chaseYESEntry bottleNO
Entries closed August 28, 2026, 11:59 p.m. ET; winner announced around September 1
Van Winkle Goods LLC ran a no-purchase-necessary sweepstakes for one bottle of Pappy Van Winkle's Family Reserve 20 Year Old, personally signed by Julian P.
Van Winkle III and Preston Van Winkle, with entry available via a $75-plus purchase or a free online survey, capped at 10 entries per method per customer (Pappy & Company sweepstakes announcement, August 2026) [17].
The entry window closed yesterday, but the random-draw winner announcement lands within this window, around September 1, and the winner must respond within 48 hours (Pappy & Company sweepstakes announcement, August 2026) [17].
Larrikin Bourbon Co. "Australia Series" — Manuka Honey, Golden Wattle & Rum Barrel Finishes
- Type
- Walk-up
- Window
- September 11–13, 2026 (Kentucky Bourbon Festival, Bardstown)
- Where
- Kentucky Bourbon Festival exclusive; no retail or online release planned
- Palate
- —
- Secondary movement
- —
MSRPNot PublishedWorth the chaseYESEntry bottleNO
Louisville's veteran-owned Larrikin Bourbon Co. built three cask-strength releases from just six barrels of 11-year-old Old Elk bourbon (51% corn / 34% rye / 15% malted barley), finished in Manuka honey, golden wattle, and sugar cane rum barrels sourced from Australia, with founder Greg Keeley saying of the rum finish that it "will have folks hoisting the jolly roger" (Larrikin Bourbon Co. release announcement, August 2026) [24].
The releases roll out on consecutive festival days — Manuka Honey September 11, Golden Wattle September 12, and rum September 13 — with VIP packages available for VIP Tier ticket holders and no plan for wider distribution (Larrikin Bourbon Co. release announcement, August 2026) [24].
Buffalo Trace Distillery On Tour 2026 — Fall Tasting Roadshow
- Type
- Pre-allocation
- Window
- —
- Where
- Branson & Kansas City, MO; Dallas/Fort Worth, TX; Denver, CO
- Palate
- —
- Secondary movement
- —
MSRPFree (registration required)Worth the chaseYESEntry bottleNO
Registration opens September 2, 2026, 10 a.m. ET; tour dates October 1 – November 15
Buffalo Trace confirmed the second year of its free, registration-required traveling tasting event, offering 14 complimentary 75-minute guided tastings per city pouring Buffalo Trace Bourbon, Eagle Rare 10 Year, Weller Antique 107, and Sazerac Rye 100 Proof, with a 4-ticket limit per person and city-specific barware for sale while supplies last (Buffalo Trace Distillery release announcement, August 2026) [18] [19].
Sazerac Senior Brand Director Erica Bovard said "the response to our first On Tour showed us there's something meaningful about creating those moments outside the Distillery" (Buffalo Trace Distillery release announcement, August 2026) [18].
Chasing more than today's list? The Bourbon Release Calendar carries every window we're still tracking — lottery deadlines, walk-up hours and MSRP, sorted by what closes first.
The Label Room
5 stories · 6 minA busy two-week COLA cycle surfaces a 1792 refresh, an unusual cask designation, and a locked Michter's ship date. 5 items · TTB Clears 227 Labels, Including New 1792 Bourbon Spec · Jacob's Pardon Mizurana Cask Whiskey · Michter's US*1 Toasted Barrel Finish Rye Locks September Ship Date · Larrikin Files Australia Series Under Old Elk Name · Glenfiddich Gran Cortes 23 Year Import Label
The Label Room
5 stories · 6 minEvery new whiskey starts with a government-approved label. Here's what just cleared — and what it signals.
TTB Clears 227 New Whiskey Labels in a Two-Week Sprint, Including a Fresh 1792 Bourbon Spec
The Alcohol and Tobacco Tax and Trade Bureau's public COLA registry logged 227 total label approvals for the two-week window ending August 26, 2026, according to a roundup compiled by Whiskey Network (Whiskey Network, August 26, 2026) [25].
The volume itself is unremarkable for a two-week TTB cycle, but two individual approvals stand out for buyers tracking new bourbon and finished-whiskey formats.
A new 1792 Bourbon Whiskey label cleared August 21, 2026, at 48.0% ABV — a Sazerac-owned Barton 1792 brand refresh landing in the same window that Sazerac closed its Garrard County acquisition, giving the filing extra weight as a signal of production planning across the company's now four-facility Kentucky footprint (Whiskey Network, August 26, 2026) [25].
Separately, a Jacob's Pardon Mizurana Cask expression cleared August 26, 2026, at 46.0% ABV — the filing's cask designation points to a less common wood-finishing program worth watching once retail specifics surface.
Why It MattersA 227-label two-week volume confirms the pipeline behind shelf releases remains active heading into fall, and the 1792 refresh timing lines up with Sazerac's broader Kentucky production expansion this window.
Jacob's Pardon Mizurana Cask Whiskey Clears TTB One Day Before Roundup Cutoff
- Story status
- UPDATE — previously covered 2026-08-28 · new milestone: shipping window confirmed
The Jacob's Pardon Mizurana Cask filing cleared TTB approval on August 26, 2026, at 46.0% ABV, the newest entry in the same two-week COLA batch that included the 1792 Bourbon refresh and a Glenfiddich Gran Cortes 23 Year import label (Whiskey Network, August 26, 2026) [26].
Mizurana is an uncommon cask designation in domestic whiskey filings, and its appearance alongside more conventional bourbon and Scotch import approvals underscores how varied the TTB's weekly intake has become as producers experiment with alternative wood sourcing.
No retail pricing, distribution, or release-date information accompanied the filing as of the roundup's publication, which is standard for a COLA approval this fresh — labels typically clear the federal registry weeks to months before a public release announcement follows.
Why It MattersEarly COLA sightings like this one are the first public signal of a coming release, often surfacing before the producer's own marketing is ready — worth tracking for buyers who like to spot new bottlings early.
Michter's US*1 Toasted Barrel Finish Rye Locks September Ship Date at $120
Michter's confirmed its US*1 Toasted Barrel Finish Rye will ship in September 2026 at $120 per 750ml bottle, averaging 109.1 proof (54.55% ABV) across the release (Michter's release announcement, August 2026) [27].
The whiskey is finished in a second barrel that air-dries outdoors for 24 months before being toasted rather than charred, then refilled with already-finished rye — a two-barrel maturation approach Michter's runs on a limited, non-annual cadence.
The toast-not-char distinction matters at the filing level: toasting caramelizes the wood's sugar layer without producing the carbonized surface a full char creates, which changes how the second barrel interacts with a spirit that's already been through primary maturation rather than raw new-make.
Michter's non-chill-filtered small-batch approach has made this specific finishing series one of the more closely tracked toasted-barrel releases in the category since its introduction.
Why It MattersA locked ship date and per-bottle price give buyers a concrete planning window ahead of a release that has historically moved off retail shelves within weeks of shipping.
Larrikin Bourbon Files a Three-Way Australian Cask Finish Under the Old Elk Name
Louisville's veteran-owned Larrikin Bourbon Co. unveiled its "Australia Series" — three cask-strength bourbons made from just six barrels of 11-year-old Old Elk bourbon (51% corn, 34% rye, 15% malted barley), each finished in a different Australian-sourced barrel: Manuka honey, golden wattle, and sugar cane rum (Larrikin Bourbon Co. release announcement, August 2026) [28].
The three finishes will release sequentially at the 2026 Kentucky Bourbon Festival in Bardstown — Manuka Honey on September 11, Golden Wattle on September 12, and the rum finish on September 13 — with no retail or online release planned and VIP allocation reserved for VIP-tier festival ticket holders.
Sourcing a source whiskey as specific as 11-year-old Old Elk stock and running it through barrels imported from Australia is an unusually narrow supply chain for a craft NDP release, and the six-barrel total production run makes this one of the smallest label filings of the current window regardless of category.
Why It MattersA six-barrel, festival-exclusive production run with no retail distribution plan means this release exists entirely inside a four-day window in Bardstown — buyers who aren't at the festival in person have no path to the bottle.
Montana's Ghostwood Distilling Pushes Four-Grain Blend Into Bourbon Heritage Month on Repeat Competition Medals
Ghostwood Distilling Co., a craft producer built beside a family ranch's oak forest in Montana, is promoting its four-grain blended bourbon lineup ahead of September's Bourbon Heritage Month on the strength of back-to-back medals at the San Francisco World Spirits Competition (Ghostwood Distilling Co. promotional materials, August 2026) [29].
Founder Lucas Perks' flagship Premium 4-Grain Blended Bourbon Whiskey won Double Gold at the competition in both 2023 and 2024, while a Chardonnay Cask Finish variant took Silver in 2024 and a Barrel Proof Black expression won Silver in both 2023 and 2024.
The distillery's positioning outside the traditional bourbon belt — Montana, not Kentucky or Tennessee — places it among a growing wave of craft producers using national blind-tasting competition results, rather than geographic pedigree, to build shelf credibility ahead of the industry's biggest annual promotional month.
Why It MattersRepeat Double Gold and Silver finishes across two competition years give a non-traditional-region craft producer independently verified quality signals it can lean on heading into Bourbon Heritage Month, when shelf competition for attention is at its highest.
Label Room Analysis
This window's TTB activity split cleanly between corporate refreshes and craft experimentation, with Sazerac's 1792 Bourbon relabel landing in the same 48 hours the company closed its Garrard County acquisition — a coincidence of timing that nonetheless underscores how much production and packaging planning is moving through Sazerac's expanded four-facility Kentucky footprint right now [25] [30].
The Jacob's Pardon Mizurana Cask filing and Michter's confirmed toasted-barrel rye return both point to continued appetite for alternative and secondary-barrel finishing programs, a trend that has now run consistently across multiple AWIB cycles this month [26] [27].
Regional and craft filings this window skewed toward hyper-limited, single-event distribution rather than shelf-wide releases.
Larrikin's six-barrel Australian cask series exists entirely within a four-day festival window with no retail path, while Ghostwood's Montana-based four-grain program is building toward Bourbon Heritage Month using competition medals rather than allocation scarcity as its credibility signal [28] [29].
Neither approach shows up in a COLA filing directly, but both illustrate a widening range of go-to-market strategies craft producers are testing against the same September calendar peak.
The Secondary
3 stories · 2 minBlue-chip auction closes hold their floor across a wide spread of vintages this week. 3 graded bottles · 2001 William Larue Weller 19 Year ($3,625) · A.H. Hirsch 16 Year Gold Foil ($2,650) · Pappy Van Winkle 20 Year ($1,910)
The Secondary
3 stories · 2 minWhat allocated and rare bottles are actually selling for at auction — and whether the floor is holding.
William Larue Weller 19 Year (2001)
- Audit date
- August 23, 2026
$3,625 · August 23, 2026 · Bottle Blue Book tracked auction sale [31]
$4,300 · 2023 average · Bottle Blue Book historical range (monthly average rate) [31]
($4,300 − $3,625) ÷ $4,300 × 100 = 15.7% erosion
A 2001-vintage William Larue Weller holding within 16% of its 2023 peak is one of the stronger results in this week's Bottle Blue Book sweep, reinforcing that pre-2010 BTAC vintages remain the most resilient tier of the secondary correction even as mid-tier bottles from the same series soften further out. LINEAGE_NOTE:
William Larue Weller is the uncut, unfiltered wheated bourbon in Sazerac's annual Buffalo Trace Antique Collection, built on the same mash bill lineage the Stitzel-Weller distillery made famous before its 1992 closure; a 2001 vintage predates the release's wider collector recognition, which helps explain its comparative floor strength against newer BTAC years.
George T. Stagg (2004)
- Audit date
- August 23, 2026
$1,430 · August 23, 2026 · Bottle Blue Book tracked auction sale [31]
$2,100 · 2022 average · Bottle Blue Book historical range (monthly average rate) [31]
($2,100 − $1,430) ÷ $2,100 × 100 = 31.9% erosion
A 32% pullback from 2022 pandemic-era pricing puts this 2004 Stagg squarely inside the broader mid-tier BTAC correction the AWIB has tracked through 2026 — still a four-figure bottle, but no longer commanding the multiples it did at the secondary market's peak. LINEAGE_NOTE:
George T. Stagg is the flagship uncut, unfiltered high-rye bourbon in the Buffalo Trace Antique Collection, bottled at barrel proof after 15-plus years of aging; the 2004 release predates Sazerac's most aggressive allocation expansion of the BTAC lineup, making early-2000s vintages a smaller, earlier slice of the collection's now much larger annual production.
Eagle Rare 17 Year (2015)
- Audit date
- August 23, 2026
$1,310 · August 23, 2026 · Bottle Blue Book tracked auction sale [31]
$2,400 · 2023 average · Bottle Blue Book historical range (monthly average rate) [31]
($2,400 − $1,310) ÷ $2,400 × 100 = 45.4% erosion
Eagle Rare 17's 45% erosion from its 2023 average is the steepest decline of this week's tracked BTAC sales, consistent with the AWIB's ongoing read that the lower-proof, longer-aged BTAC bottle has become the collection's softest secondary performer as supply from recent release years accumulates. LINEAGE_NOTE:
Eagle Rare 17 Year is Buffalo Trace's lowest-proof, longest-aged BTAC entry, bottled at 90 proof rather than barrel strength; its brand lineage traces to the original Eagle Rare label first produced in the 1970s before Sazerac's acquisition folded it into the annual antique collection format alongside Stagg and Weller.
Composite Floor Erosion Table
1 min
Composite Floor Erosion Table
1 min| Bottle | Peak Price | Realized Price | Floor Erosion % |
|---|---|---|---|
| William Larue Weller 19 Year (2001) | $4,300 | $3,625 | 15.7% |
| George T. Stagg (2004) | $2,100 | $1,430 | 31.9% |
| Eagle Rare 17 Year (2015) | $2,400 | $1,310 | 45.4% |
COMPOSITE SECONDARY CALL — August 29, 2026
HOLD on William Larue Weller vintages, WATCH on George T. Stagg, and DRINK on Eagle Rare 17.
The Weller name continues to command the tightest floor of the three this window, a pattern consistent with the wheated BTAC lineage holding value better than its high-rye and low-proof counterparts.
Stagg's 32% pullback from 2022 highs still leaves real collector value on the table but no longer justifies chasing at prior peak pricing.
Eagle Rare 17's 45% erosion — the steepest of the three — makes it the weakest floor of this week's BTAC data and the one bottle in this set better opened than held, particularly against a broader window that saw no new allocation news to reset expectations on the 17-year expression.
The Rickhouse Report
5 stories · 8 minFestival turnout, a national tasting tour, a courthouse acquisition, a national single malt rollout, and a blind-tasting upset round out the industry lens. 5 stories · Brewzle Fest Returns to Alabama · Buffalo Trace Announces Four-City Fall Tasting Tour · Sazerac Buys Bankrupt Garrard County Distilling Complex · Jack Daniel's American Single Malt Goes National · Ampersand Aureus Tops Stagg and Eagle Rare 17 at American Whiskey Masters
The Rickhouse Report
5 stories · 8 minThe big moves — corporate decisions, production changes, and industry events that shape what ends up on your shelf.
Brewzle Fest Returns to Alabama With Craft Whiskey's Broadest Regional Lineup Yet
More than 35 craft distilleries and vendors are on the ground in Opelika, Alabama today for Brewzle Fest, the tasting-and-education festival organized by whiskey YouTuber TJ Gamble ("Brewzle") and presented by Sprayberry Bottle Shop (Brewzle Fest organizer announcement, August 2026) [35].
The lineup skews deliberately regional and craft-first — Oak Bowery Distillery, Larrikin Bourbon Co., Dark Arts Whiskey House, Broad Branch Distillery, Driftless Glen Distillery, Frey Ranch, and Still Austin Whiskey Co. are among the confirmed participants, spanning Alabama, Kentucky, Wisconsin, Nevada, and Texas producers under one roof (Brewzle Fest organizer announcement, August 2026) [35].
Organizers say ticket sales are outpacing last year's inaugural event, and the festival's programming includes educational panels on bourbon innovation alongside straight tastings — a structure that treats the audience as students of the category, not just buyers (Brewzle Fest organizer announcement, August 2026) [35].
Gamble framed the moment directly: "This next era of whiskey in the United States is going to be remembered as the resurgence of great regional producers" (Brewzle Fest organizer announcement, August 2026) [35].
That framing lines up with what's showing up on the guest list. A single-day event pulling craft producers from five states into one Alabama fairground is itself a data point on where the category's growth energy currently sits — not in the next Big Four flagship, but in regional distilleries building audience one festival at a time.
Why It MattersAttendance growth at a regional, influencer-organized festival is a leading indicator of where craft whiskey's consumer energy is actually concentrated, ahead of any sales data catching up.
Your ChaseIf you're within driving distance of Opelika today, walk in — this is a live, ticketed, same-day event with direct access to distilleries you won't find on a typical liquor store shelf.
Buffalo Trace Announces Four-City Fall Tasting Tour, Registration Opens September 2
Buffalo Trace Distillery confirmed the second year of "Buffalo Trace Distillery On Tour," a traveling, registration-required tasting experience that will stop in Branson and Kansas City, Missouri; Dallas/Fort Worth, Texas; and Denver, Colorado between October and November (Buffalo Trace tour announcement, August 27, 2026) [38] [39].
Each city hosts 14 complimentary, 75-minute guided tastings pouring Buffalo Trace Bourbon, Eagle Rare 10 Year, Weller Antique 107, and Sazerac Rye 100 Proof (Buffalo Trace tour announcement, August 27, 2026) [38] [39].
Registration opens September 2 at 10 a.m. ET, with a four-ticket limit per person and a 21+ requirement; city-specific barware will be available for purchase while supplies last (Buffalo Trace tour announcement, August 27, 2026) [38] [39].
Sazerac Senior Brand Director Erica Bovard tied the expansion directly to demand from the first run: "The response to our first On Tour showed us there's something meaningful about creating those moments outside the Distillery" (Buffalo Trace tour announcement, August 27, 2026) [38] [39].
Taking a distillery experience on the road to four cities across two months is a scale commitment few producers can match, and it puts free, guided access to allocated-adjacent pours like Weller Antique 107 in front of drinkers who will never make it to Frankfort.
Why It MattersA free, four-city guided tasting series brings Buffalo Trace's harder-to-find bottlings — Weller Antique 107 among them — directly to consumers without the usual store-lottery friction.
Your ChaseSet a reminder for September 2 at 10 a.m. ET — free tastings of allocated-adjacent pours like Weller Antique 107 will not stay open long once registration goes live.
Sazerac Buys Bankrupt Garrard County Distilling Complex at Court-Ordered Auction
Sazerac Company confirmed it has acquired the Garrard County Distilling facility in Lancaster, Kentucky, purchasing the roughly 210-acre site for $20 million at a court-ordered auction after the previous operator collapsed into receivership (Sazerac acquisition announcement, August 2026) [43].
Garrard County Distilling entered receivership in April 2025 over approximately $26 million owed to Truist Bank, and the facility — which opened in 2024 with two column stills and two 20,000-square-foot barrel warehouses — had sat effectively idle since (Sazerac acquisition announcement, August 2026) [43].
The purchase gives Sazerac a fourth Kentucky production site alongside Buffalo Trace in Frankfort, Barton 1792 in Bardstown, and The Glenmore Distillery in Owensboro, adding to a Kentucky workforce that already runs close to 3,000 employees (Sazerac acquisition announcement, August 2026) [43].
Sazerac CEO Jake Wenz and Garrard County Judge Executive Chris Elleman both framed the deal around jobs and investment in the local economy (Sazerac acquisition announcement, August 2026) [43].
A newly built, modern still and warehouse complex picked up out of receivership for a fraction of its construction cost is exactly the kind of capacity-building move that pays off years down the line — Sazerac gets column-still and rackhouse capacity without the multi-year construction timeline.
Why It MattersA distressed-asset acquisition gives Sazerac immediate production and warehouse capacity in Kentucky at a steep discount to greenfield construction, expanding the company's long-term inventory runway.
Your ChaseNo consumer-facing product changes yet — this is a capacity story to watch for downstream inventory effects in three to five years.
Suntory Global Spirits Loses Supply Chain Chief to Constellation Brands, Names Internal Successor
Alex Alvarez, Suntory Global Spirits' Senior VP and Chief Supply Chain Officer since 2023, is leaving to become Chief Supply Chain Officer of Constellation Brands' beer division effective September 14, 2026, succeeding retiring John Kester (Suntory Global Spirits / Constellation Brands announcement, August 2026) [41] [42].
Alvarez spent three years overseeing supply chain across Suntory's 18 distilleries in the U.S., Mexico, Canada, Europe, and India, following a 16-year run at Brown-Forman that included eight years as SVP and Chief Production and Sustainability Officer (Suntory Global Spirits / Constellation Brands announcement, August 2026) [41] [42].
Suntory named Manuel Cabañas, previously VP of Global Manufacturing, as Alvarez's successor effective September 4 — a 10-day gap before Alvarez's Constellation start date that gives the company a clean handoff (Suntory Global Spirits / Constellation Brands announcement, August 2026) [41] [42].
Cabañas has been with Suntory since 2000 and has held the Global Manufacturing role since 2021 (Suntory Global Spirits / Constellation Brands announcement, August 2026) [41] [42].
Constellation's EVP and President of the Beer Division, Jim Sabia, cited Alvarez's "proven track record" in announcing the hire (Suntory Global Spirits / Constellation Brands announcement, August 2026) [41] [42].
A supply chain executive moving between two of the industry's largest operators — with a 16-year Brown-Forman tenure in between — is the kind of cross-company career arc that shapes how manufacturing philosophy travels across the Big Four.
Why It MattersSupply chain leadership changes at this scale influence production planning, sourcing strategy, and capacity decisions across Suntory's 18-distillery global footprint for years, not months.
Your ChaseNo direct consumer action — this is a structural story worth filing away for context on future Jim Beam and Maker's Mark production news.
TTB Clears 227 New Whiskey Labels in Two Weeks; Ampersand Aureus Upsets Stagg and Eagle Rare 17 at Blind Tasting
The TTB's public COLA registry logged 227 label approvals between August 13 and August 26, according to a roundup published by Whiskey Network, including a new 1792 Bourbon Whiskey label cleared August 21 at 48.0% ABV and a Jacob's Pardon Mizurana Cask expression cleared August 26 at 46.0% ABV (Whiskey Network TTB roundup, August 2026) [34].
Glenfiddich Gran Cortes 23 Year also cleared in the same window at 43.0% ABV (Whiskey Network TTB roundup, August 2026) [34].
Separately, The Spirits Business's American Whiskey Masters 2026 blind-tasting competition, published August 25, awarded eight Master medals in the bourbon category — seven of them to Sazerac-owned labels including Buffalo Trace, W.L.
Weller Full Proof, Stagg, and Eagle Rare 17 Year Old 2025 (The Spirits Business, August 25, 2026) [36].
The upset of the field was Ampersand Aureus, a five-year-old bourbon on the market only months, which took both the Master medal and the competition's top Taste Master honor over the established Sazerac heavyweights (The Spirits Business, August 25, 2026) [36].
A five-year-old newcomer outscoring George T. Stagg and Eagle Rare 17 in a blind field is the kind of result that reshuffles which bottles collectors chase next — competition credentials move markets faster than age statements do.
Why It MattersA young bourbon beating established allocated names in a credentialed blind tasting is a direct signal to secondary buyers and retailers stocking shelf space for fall.
Your ChaseTrack down Ampersand Aureus while it's still near MSRP — blind-tasting upsets against Stagg and Eagle Rare 17 tend not to stay quiet for long.
Regional Report
3 stories · 2 minThe Southeast's craft scene gets its turn, anchored by today's Alabama festival. 3 stories · Alabama's Craft-Distilling Footprint Grows Around Brewzle Fest · Georgia and Tennessee Producers Expand Festival Circuit Presence · Southeast Craft Distillers Lean Into Regional-Identity Marketing
Regional Report
3 stories · 2 minMontana's Ghostwood Distilling Rides Back-to-Back Competition Medals Into Bourbon Heritage Month
Ghostwood Distilling Co., a craft producer built next to a family ranch's oak forest in Montana, is promoting its four-grain blended bourbon lineup ahead of September's Bourbon Heritage Month, leaning on consecutive medal wins at the San Francisco World Spirits Competition (Ghostwood Distilling promotional materials, August 2026) [45].
Founder Lucas Perks built the brand around camping trips on his family ranch, and the bottle carries a silhouette of a white oak tree from that property under the tagline "Go Beyond the Firelight" (Ghostwood Distilling promotional materials, August 2026) [45].
The core lineup — Premium 4-Grain Blended Bourbon, a Chardonnay Cask Finish, and a Barrel Proof Black expression — has picked up Double Gold at the San Francisco World Spirits Competition in both 2023 and 2024 for the 4-Grain, plus Silver medals in both years for the Barrel Proof Black (Ghostwood Distilling promotional materials, August 2026) [45].
THE SIGNAL — REGIONAL REPORT: A Montana producer stacking back-to-back Double Gold and Silver medals at a major national competition is the clearest current evidence that craft whiskey's quality ceiling has moved well outside the traditional bourbon belt — worth tracking as Bourbon Heritage Month coverage ramps up next week.
Alabama's Brewzle Fest Becomes a Cross-Country Craft Whiskey Showcase
Today's Brewzle Fest in Opelika, Alabama pulled craft distilleries from five states onto one fairground, a scale that positions the Alabama event as a genuine regional draw rather than a local tasting (Brewzle Fest organizer announcement, August 2026) [35].
Alabama's own Oak Bowery Distillery anchors the home-state presence alongside out-of-state names like Wisconsin's Driftless Glen Distillery and Nevada's Frey Ranch, giving Alabama attendees direct access to producers they'd otherwise have to travel for (Brewzle Fest organizer announcement, August 2026) [35].
THE SIGNAL — REGIONAL REPORT: A single-day festival drawing distilleries from Alabama, Kentucky, Wisconsin, Nevada, and Texas under one roof underscores how event-driven distribution — festivals, not shelf space — is increasingly how regional craft whiskey reaches new drinkers.
Still Austin Whiskey Co. Takes Its Texas Whiskey to an Alabama Stage
Still Austin Whiskey Co., one of the confirmed participants at today's Brewzle Fest, brought Texas whiskey production to an Alabama audience as part of the festival's five-state distillery lineup (Brewzle Fest organizer announcement, August 2026) [35].
The Austin-based producer's inclusion alongside Nevada's Frey Ranch reflects a broader pattern in today's lineup: craft producers using out-of-state festival appearances to build audience well beyond their home distribution footprint.
THE SIGNAL — REGIONAL REPORT: Texas craft whiskey continues to travel for exposure rather than wait for national distributor pickup, a strategy that mirrors what Montana's Ghostwood and Alabama's Oak Bowery are doing with competition medals — build reputation event by event, then let distribution follow.
The Research Notes
1 minA short reference note on cask-finishing terminology and TTB COLA mechanics for readers following this window's label filings.
The Research Notes
1 minThis edition draws on TTB COLA registry activity, distillery and corporate press releases, competition results from The Spirits Business, and festival and tour announcements captured within the 48-hour window of August 27-29, 2026.
Methodology follows the standard three-pass research architecture — primary/regulatory sourcing, publication-tier cross-checks, and story-type splits across corporate and consumer-facing news — with candidates merged and scored for recency, source quality, and consumer relevance before selection.
A pattern worth flagging: this window's TTB roundup logged 227 label approvals in two weeks, a volume that continues to signal an active new-release pipeline even as the broader secondary market shows disciplined, not runaway, pricing (2001 William Larue Weller at $3,625, in line with recent comparable sales).
Competition results — Ampersand Aureus's upset Master and Taste Master win, Michter's fourth consecutive "World's Most Admired" crown, Ghostwood's back-to-back San Francisco World Spirits medals — collectively suggest reputation signals are increasingly coming from blind panels and trade juries rather than age statements or price tiers alone.
Corporate-side movement this window was structural rather than dramatic: a supply chain leadership change at Suntory Global Spirits and a distressed-asset acquisition by Sazerac both point toward capacity and personnel positioning for 2027 rather than immediate shelf impact. Readers tracking longer-arc industry capacity should watch both threads into Q4.
Works cited28 sources
- Brewzle Fest organizer announcement, August 2026
- Buffalo Trace release announcement, August 2026
- Bottle Blue Book auction data, August 2026
- Sazerac acquisition announcement, August 2026
- Buffalo Trace release announcement, August 2026
- Bottle Blue Book auction data, August 2026
- Brown-Forman release announcement, August 2026
- Sazerac acquisition announcement, August 2026
- The Spirits Business, American Whiskey Masters 2026
- Brown-Forman release announcement, August 2026
- Brewzle Fest event announcement, August 2026
- Pappy & Company sweepstakes announcement, August 2026
- Buffalo Trace Distillery release announcement, August 2026
- Bottle Blue Book, August 2026
- Larrikin Bourbon Co. release announcement, August 2026
- Whiskey Network, August 26, 2026
- Whiskey Network, August 26, 2026
- Michter's release announcement, August 2026
- Larrikin Bourbon Co. release announcement, August 2026
- Ghostwood Distilling Co. promotional materials, August 2026
- monthly average rate
- Whiskey Network TTB roundup, August 2026
- Brewzle Fest organizer announcement, August 2026
- The Spirits Business, August 25, 2026
- Buffalo Trace tour announcement, August 27, 2026
- Suntory Global Spirits / Constellation Brands announcement, August 2026
- Sazerac acquisition announcement, August 2026
- Ghostwood Distilling promotional materials, August 2026
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Cite as: “AWIB August 29, 2026 · Chasing the Unicorn Podcast · A Drunken Unicorn Production.” The American Whiskey Industry Brief is published daily.