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American Whiskey Industry Brief, 08 May 2026 — Old Fitzgerald Bottled-in-Bond Spring 2026: $44.99 MSRP

Old Fitzgerald Bottled-in-Bond Spring 2026: $44.99 MSRP

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The pulse of American whiskey: what moved — and why it matters.

Issue #26 · May 8, 2026 · Reporting window: May 6, 2026 through May 8, 2026

5,425 words · 25 min · 11 sections

I

The Opening Pour

4 stories · 7 min

Today's four most interesting bourbon stories. [4 stories] Old Fitz BiB Window Closes Sunday · Four Roses SBC 72-Hour Window · Booker's Charlie's Batch May 14 · Eagle Rare 30 Bonhams Clears at $2,850

The four stories moving the bourbon world today — drops, drama, debates, and the secondary-market reset event the bourbon community has waited 21 months for. Friday's Bar Talk & Comparisons cycle is anchored by the Old Fitzgerald window closing Sunday, the Eagle Rare 30 Bonhams clearing as a comparison-debate trigger, and the Four Roses 72-hour purchase window.

The lead

Old Fitzgerald Bottled-in-Bond Spring 2026 — Window Closes Sunday at $44.99; The Clearest Wheated BiB Value in the Current Hunt

The Old Fitzgerald Bottled-in-Bond Spring 2026 access window closes Sunday, May 10. National specialty arrival began Wednesday at $44.99 MSRP.

Heaven Hill's wheated bonded program at this price tier is the clearest value play on the current shelf — and the window is 48 hours from closing (per Heaven Hill release tracking, May 8, 2026; covered in week-prior Hunt entries) [1].

Old Fitzgerald Bottled-in-Bond Spring 2026 carries the standard Old Fitzgerald wheated mashbill at 100 proof, with an 8-to-13-year age blend per Heaven Hill's seasonal release framework. MSRP holds at $44.99 in most markets, with select coastal markets at $49.99.

National specialty placement began Wednesday May 6 across Total Wine, Seelbach's, Westport Whiskey & Wine, and Liquor Barn — with the windowed allocation expected to absorb fully by Sunday May 10 based on prior Spring/Fall release performance.

The Old Fitz BiB Decanter Series operates on a different cycle — that's the 8-19 year wheated BiB premium expression released semi-annually at higher price points.

The standard Spring 2026 release is the Decanter Series's accessible-tier sibling and the wheated BiB that delivers the most consistent dollar-for-dollar value in the Heaven Hill portfolio.

Bourbon Pursuit BCBP Patreon-tier discussion this week (BCBP, May 2026) [2] frames Old Fitz Spring 2026 as the highest-value wheated BiB in the current shelf cycle, particularly given the broader Heaven Hill bonded-tier resilience signal from Wednesday's Q3 wholesale architecture (covered May 6).

The wheated BiB category has limited national-shelf competition at the Spring 2026 price point. Larceny is wheated but not bonded. Maker's Mark is wheated but rarely bottled at 100 proof.

Weller Special Reserve is wheated and 90 proof but operates at a different price tier and demand window. Old Fitz BiB at $44.99 is the wheated-bonded combination that doesn't have a direct national-shelf competitor at the same price.

Why It MattersA wheated bonded bourbon at $44.99 is the value tier of the wheated category — three years of additional age over Evan Williams BiB's 4-year minimum, full 100 proof, single-distillery provenance, and an annual program with established secondary trajectory. The 48-hour window closing Sunday makes this an immediate decision.

What You Can DoCheck your local Total Wine, Seelbach's online inventory, and participating specialty independents this weekend. If your retailer has it on shelf at $44.99-$49.99, take it before Sunday close.

Four Roses Single Barrel Collection 2026 Lottery Notifications Deploy — 72-Hour Purchase Window Active; OESQ and OESF Drew Record Entry Counts

Four Roses Single Barrel Collection 2026 lottery winner notifications hit Ohio OHLQ, Virginia VABC, and Pennsylvania PLCB inboxes Wednesday morning — OESQ and OESF recipes drew record entry counts, with the Ohio system reporting a 47.2-to-1 demand ratio (the highest ever recorded for the SBC). The 72-hour purchase confirmation window is active through Friday end of business (per state ABC system reporting, May 6, 2026) [3].

The Wednesday lottery results compounded an already-strong demand signal from the Spring rotation announcement. Ohio's 47.2-to-1 demand ratio topped the prior series record of 44.7-to-1 set in May 2025, and VABC reported a 39.8-to-1 ratio for the same recipe set.

The two highest-demand recipes were OESQ (high-rye, Q yeast at 110.2 proof — characteristic dried apricot, cracked pepper, dried cherry) and OESF (high-rye, F yeast at 112.4 proof — historically the fastest to secondary establishment, with dark cherry, chocolate, anise on the F-yeast signature).

The lottery winner-notification 72-hour purchase window closes Friday end of business. State ABC systems will absorb un-purchased winning slots into the secondary distribution pool — meaning if a winner doesn't act, the bottle moves to the next-priority entrant or back to specialty allocation.

Bourbon Pursuit episode 489 (May 2026) [4] covered the operational mechanics of the 72-hour cycle and the typical 88-92% claim rate that determines how much rolls back into the secondary distribution pool.

For non-lottery-state buyers: Seelbach's national specialty allocation absorbed Wednesday afternoon, with the absorption pace tracking the First Rotation's 48-hour clearance benchmark. The next national specialty wave is May 11 — same week as the Michter's Batch 25S1 national arrival, creating an unusually compressed allocation week for the bourbon-curious community.

Why It MattersA 47.2-to-1 demand ratio is the clearest live signal of the Four Roses Single Barrel Collection's continued category-leadership position even as the broader bourbon correction reaches the consumer shelf. The First Rotation's $120-$175 secondary establishment is unlikely to be undershot.

What You Can DoLottery winners — claim your bottle TODAY before the 72-hour window closes. Non-lottery-state buyers — pre-allocate at participating specialty retailers for the May 11 wave.

Booker's Bourbon "Charlie's Batch" 2026-01 Pre-Sell Locked at 124.5 Proof, $99.99 — National Specialty Arrival May 14

Beam Suntory confirmed the Booker's Bourbon "Charlie's Batch" 2026-01 specs Wednesday afternoon — 124.5 proof, $99.99 MSRP, national specialty allocation arriving May 14. The first 2026 quarterly Booker's release puts a Beam-family barrel-strength bourbon back into the market at the accessible-end of the specialty tier (per Beam Suntory release calendar, May 7, 2026) [5].

Booker's quarterly batch releases follow a four-cycle annual rhythm — typically two batches in the first half and two in the second.

The 2026-01 "Charlie's Batch" was previewed in Beam Suntory's Q1 2026 release calendar communication and is Master Distiller Fred Noe's first batch confirmation of the year.

The 124.5 proof print sits within the Booker's series typical 121-130 range; the $99.99 MSRP holds steady against 2025 batches.

Booker's operates on production infrastructure distinct from Clermont's primary column-still operation, meaning Booker's program is not affected by the Clermont idle timeline revision communicated yesterday (covered May 7).

Beam-family bourbon enthusiasts looking for high-proof barrel-strength access in May have two adjacent windows: Booker's 2026-01 on May 14 and Michter's Batch 25S1 (also May 11 national wave). Both at the $99.99-$119.99 price tier; both NCF; both Kentucky barrel-strength flagship releases.

Today's AWIB Flight comparison covered the Michter's vs. Booker's matchup yesterday in detail. Per Breaking Bourbon's long-running Booker's review tracking [6], the 2026-01 batch fits the Booker's house signature — bigger and oilier than Michter's Sour Mash, with the characteristic peanut signature and aggressive oak structure that defines Beam-family barrel-strength bourbon. Water work (8-15 drops at 124.5 proof) is essential to fully open the palate.

Why It MattersA Beam-family barrel-strength bourbon at $99.99 is the accessible end of the specialty tier and continues Booker's role as the most reliable quarterly access point for high-proof bourbon-curious buyers who don't want to compete in the Michter's or BTAC allocation cycles.

What You Can DoPre-allocation at participating specialty retailers for the May 14 national arrival. Booker's distribution covers all 50 states and most national specialty footprints.

Eagle Rare 30-Year Bonhams Auction Clears at $2,850 — First Public-Auction Floor Data in 21 Months Resets the ER30 vs. ER10 Comparison Debate

Eagle Rare 30-Year cleared at the Bonhams online whiskey auction Wednesday at a $2,850 hammer price — the first public-auction floor data on the long-aged Eagle Rare expression in 21 months. The print resets the secondary-market comparison debate between Eagle Rare 30 and the everyday Eagle Rare 10 with dollars-on-the-table data rather than community speculation (per Bonhams Online Whiskey Auction Lot 14387, hammer May 7, 2026) [7].

The Bonhams clearing at $2,850 is the first public-auction transparency data point on Eagle Rare 30 since the August 2024 Christie's New York spirits auction cleared a comparable lot at $3,650.

The 22% decline from August 2024 to May 2026 is materially less severe than the broader allocated-tier correction documented across Pappy 15 (-34% peak-to-floor), Eagle Rare 17 (-48%), and BTAC composite (-31% over the same window) per Bottle Spot historical tracking [8].

The structural significance of the $2,850 print: Eagle Rare 30 is the longest-aged Buffalo Trace Antique Collection sibling expression and represents the BTAC program's most extreme aging investment.

The relatively shallow secondary correction suggests that the long-aged tier of the Buffalo Trace portfolio has retained collector demand more durably than the mid-aged tier (Eagle Rare 17) or the wheated BTAC (William Larue Weller, off ~38% from peak per Bottle Spot).

Bourbon Pursuit BCBP discussion (May 2026) [2] reads the print as evidence that the broader correction has reached middle-tier allocated bottles but has not yet meaningfully penetrated the trophy-collector tier — a structurally distinct demand pool with less elasticity to broader market conditions.

For everyday Eagle Rare 10 buyers: the 30-Year print is comparison-context, not direct guidance. Eagle Rare 10 sustains $45-$50 MSRP availability at most national specialty retailers. The 30-Year exists on a different demand surface entirely — the question the print resolves is for collectors deciding whether the long-aged BTAC tier has bottomed.

Why It MattersPublic-auction transparency data on the trophy-tier resets the secondary-market comparison debate. The 22% correction vs. the broader 31-48% range across mid-aged BTAC bottles signals that the long-aged BTAC tier has demand resilience the broader correction has not yet eroded.

What You Can DoFor Eagle Rare 10 drinkers: nothing changes — buy at MSRP when found. For BTAC collectors evaluating whether to enter the long-aged tier: the $2,850 print is the new floor reference; secondary acquisitions above $3,000 carry incremental downside risk through Q3 2026.

II

This Window — Summary

1 min

How today's stories tie together.

Today's Friday Bar Talk & Comparisons cycle delivers a triple-anchor for the comparison-driven editorial day. Old Fitzgerald BiB Spring 2026 closes Sunday at the wheated-bonded value tier.

Four Roses SBC 2026 lottery winners work through the 72-hour claim window with record demand ratios. The Eagle Rare 30 Bonhams clears at $2,850, providing the first public-auction reset on the trophy BTAC tier in 21 months.

Each story is independently consequential; together they signal that this week's allocation events are converging on a Sunday close that defines the May Hunt cycle.

Three more stories layer on top of the triple-anchor. Booker's "Charlie's Batch" 2026-01 specs lock for May 14 national specialty arrival — the Beam-family barrel-strength complement to next week's Michter's wave. The TTB Single Malt American Whiskey ANPRM industry comment wave begins within 24 hours of the docket opening, with charred-oak battle lines drawn quickly.

The Reciprocal Spirits Trade Act Senate companion files with bipartisan Kentucky-Tennessee-Texas co-sponsorship. The week's structural arc continues to be the convergence of immediate consumer-access deadlines (Old Fitz Sunday, Four Roses Friday close, Booker's May 14) and longer-term regulatory and industry storylines that will shape 2026-2027 shelf economics.

III

The Bar Talk

3 stories · 6 min

What the community is arguing about and what the facts actually say. [3 debates] TTB Single Malt Charred-Oak Battle Lines · Eagle Rare 30 Bonhams Price Reset · Booker's Quarterly Tier Positioning

What bourbon drinkers are debating right now — and what the facts actually say. Three debates this window — regulatory category, secondary-tier pricing, and production tier positioning. Friday Bar Talk & Comparisons theme.

TTB Single Malt American Whiskey ANPRM — Should Federal Definition Mandate Charred Oak or Preserve American Producer Cask Flexibility?

The first 24 hours of the TTB ANPRM industry-comment wave drew explicit positions from major producer coalitions. The "tradition camp" — backed by ACSA's preliminary position statement and several heritage producers — argues mandatory charred oak would harmonize American Single Malt with bourbon's regulatory architecture and provide consumer-shelf clarity that the category's growth trajectory requires.

The "innovation camp" — led by Westland (Garryana program), Westward (Pinot Noir cask), Stranahan's, and the broader craft community — counters that mandatory charred oak forecloses the cask-flexibility programs that have differentiated American Single Malt from Scotch and built category identity.

The third camp argues for the tiered structure (federal "Single Malt American Whiskey" base definition with permissive cask requirement, plus optional "Charred Oak Single Malt American Whiskey" sub-category) — a compromise that preserves innovation while creating regulatory parity for producers who want it.

Per the TTB ANPRM (Docket TTB-2026-0017) [10], the proposed framework currently requires "aged in oak containers" without specifying char level — explicitly opening the public-comment window to the charred-oak question. Bourbon mandates new-charred-oak. Scotch and Irish single malts permit broad oak flexibility.

Per the Spirits Business analysis (May 2026) [11], American Single Malt's commercial practice splits roughly 60/40: ~60% of producer volume uses some form of charred oak (often previously used bourbon barrels), ~40% uses uncharred oak, used Scotch casks, or experimental cask types.

The 90-day comment window closes August 5, 2026.

The tiered approach the third camp advocates is structurally the cleanest answer — preserving category innovation while establishing a charred-oak claim for producers who want regulatory parity with bourbon.

Whether TTB adopts the tiered structure depends entirely on the next 90 days of public-comment volume and content, with Westland's, Westward's, and Stranahan's submitted comments by August 5 substantially shaping final rulemaking.

For consumers: this category is about to become more legible at retail. The ANPRM's adoption (likely Q1 2027) will trigger expanded specialty-tier shelf placement and clearer brand-positioning for the bourbon-curious shopper exploring single malt for the first time.

Eagle Rare 30 Bonhams $2,850 Clearing — Has the BTAC Trophy Tier Bottomed, or Is the Long-Aged Tier Just Late to Correct?

The "trophy-tier-bottomed" camp argues the $2,850 Bonhams clearing — at only 22% off the August 2024 Christie's print of $3,650 — confirms the long-aged BTAC tier has structurally distinct demand resilience compared to the mid-aged BTAC bottles (Eagle Rare 17 down 48%, William Larue Weller down 38%).

They argue the BTAC trophy tier represents a different demand surface entirely — collectors with collection-completion motives that don't elasticize the way investment-flip motives do, meaning the broader correction won't reach the trophy tier at the same magnitude.

The "late-to-correct" camp counters that 21 months between public-auction prints is too sparse a data signal to draw structural conclusions from — the $2,850 print could simply reflect a single-buyer transaction at a thin auction, with broader trophy-tier demand still in early-correction stage.

The Bourbon Pursuit BCBP-tier discussion (BCBP, May 2026) [2] adds that the Brown-Forman acquisition outcome (May 9 Sazerac window expiration tomorrow) introduces ownership-architecture variables that could shift Buffalo Trace BTAC dynamics in either direction independent of broader correction cycles.

Eagle Rare 30 Bonhams clearing: $2,850 (May 7, 2026) [7]. Eagle Rare 30 prior public-auction print (Christie's): $3,650 (August 2024). Total correction: ~22% over 21-month window. Broader BTAC composite trajectory over same window: ~31% correction (Bottle Spot historical, May 2026) [8].

Eagle Rare 17 specific correction: ~48% from peak. William Larue Weller specific correction: ~38%. Pappy 15 specific correction: ~34%. The 22% Eagle Rare 30 print sits well below the broader BTAC composite floor.

Per Reid Mitenbuler's documentation [12], post-bubble allocated-tier corrections typically run 30-50% from peak; Eagle Rare 30 sits at the early end of that range.

The honest answer: a 21-month gap between auction prints is too sparse to confirm structural demand-tier separation. The $2,850 clearing IS consistent with trophy-tier demand resilience but is not confirmatory.

Two-to-three additional public-auction prints across long-aged BTAC and Pappy 23 over the next 6 months will resolve whether the trophy tier carries genuinely distinct demand dynamics or whether the auction-print sparsity has obscured a broader correction reaching the trophy tier on a longer time horizon.

For collectors: $2,850 is the new floor reference; secondary acquisitions above $3,000 carry incremental downside risk through Q3 2026.

For everyday Eagle Rare 10 drinkers: nothing changes — Eagle Rare 10 lives on a different demand surface entirely.

Booker's Quarterly Tier Positioning — Where Does Booker's Fit Against Michter's and Stagg Jr. in the Kentucky Barrel-Strength Specialty Tier?

The Booker's loyalists argue the Booker's quarterly batch program is the most reliable Kentucky barrel-strength access point in the current market — Beam-family bourbon, Master Distiller Fred Noe selection, $99.99 MSRP, no lottery friction, broadly available across all 50 states.

They position Booker's as the "everyman barrel-strength" that the Michter's annual program (allocation friction, walk-up windows) and the Stagg Jr. quarterly program (BTAC-adjacent allocation) cannot match for accessibility.

The Michter's loyalists counter that Michter's NCF-house-standard production discipline and proof-escalation track produce a measurably different bourbon than Booker's broader high-rye Beam profile, with the Michter's Sour Mash mid-palate complexity unavailable at the Booker's price tier.

The Stagg Jr. loyalists position Stagg Jr. as the Buffalo Trace-mash-bill barrel-strength that delivers true BTAC-adjacency at $69-$79 — a different value proposition than either Booker's or Michter's. The Patreon-tier discussion (BCBP, May 2026) [2] frames the three as tier-distinct rather than competitive: Booker's = accessible Beam barrel-strength; Michter's = NCF allocated specialty; Stagg Jr. = Buffalo Trace BTAC-tier accessibility.

Booker's "Charlie's Batch" 2026-01: 124.5 proof, $99.99 MSRP, ~12,000 bottles national, May 14 specialty arrival (per Beam Suntory release calendar) [5]. Michter's Batch 25S1: 116.2 proof, $119.99 MSRP, 10,400 bottles national, May 11 national arrival (per Michter's press release) [13]. Stagg Jr.

(current batch): typically 128-135 proof, $69-$79 MSRP, ~14,000 bottles per quarterly batch, allocation-restricted but more widely distributed than Pappy/BTAC (Bottle Spot historical, May 2026) [8]. All three NCF; all three Kentucky-distilled barrel-strength.

Per Breaking Bourbon long-running review tracking [6], Booker's averages 4.4/5 across quarterly batches; Michter's Sour Mash averages 4.6/5; Stagg Jr. averages 4.7/5.

The three are tier-distinct rather than competitive. Booker's wins on accessibility and consistent quarterly availability — the right answer for buyers who want regular barrel-strength access without allocation friction. Michter's wins on production-discipline distinctiveness and NCF house-standard signal — the right answer for buyers who want a Sour Mash specialty that sits between accessible-tier and BTAC-tier.

Stagg Jr. wins on price-per-proof and BTAC-mashbill adjacency — the right answer for buyers who want Buffalo Trace's flagship mashbill at barrel strength without the BTAC allocation burden. All three have a place in a thoughtful Kentucky barrel-strength rotation; ranking them against each other misses the structural differentiation that lets each succeed in its tier.

IV

The Flight

3 min

Side-by-side reviews — what's worth your money this week. Old Fitzgerald Bottled-in-Bond Spring 2026 vs. Larceny Barrel Proof — the Heaven Hill wheated BiB value-vs-cask-strength showdown

A comparison review tied to today's news anchor. Same brand family. Same wheated mashbill. Different proof and tier positioning. The Heaven Hill wheated value vs. cask-strength question while the Old Fitz window closes Sunday.

THE PAIRING — Old Fitzgerald Bottled-in-Bond Spring 2026 vs. Larceny Barrel Proof

Old Fitzgerald Bottled-in-Bond Spring 2026 closes its access window Sunday May 10 at $44.99 MSRP — the wheated-bonded value tier (per Heaven Hill release tracking, May 8, 2026) [1]. Larceny Barrel Proof is Heaven Hill's wheated cask-strength flagship, typically $59.99 MSRP with quarterly batch releases at 121-128 proof — the wheated cask-strength tier.

Same distillery, same wheated mashbill, both NCF, but value-tier 100-proof BiB vs cask-strength 121-128 proof in a $15 spread. With Old Fitz closing Sunday and Larceny C26-A (the Q2 2026 batch) confirmed for late-May arrival, the Heaven Hill wheated value question is live this weekend.

SpecOld Fitzgerald Bottled-in-Bond Spring 2026Larceny Barrel Proof (Q2 2026 Batch C26-A)
CategoryKentucky Straight Bourbon, Bottled-in-BondKentucky Straight Bourbon, Cask Strength
Mash billHeaven Hill wheated (corn / wheat / malted barley)Same wheated mashbill
Age8-13 years (seasonal blend)NAS — typically 6-8 year barrel selection
Proof100 (BiB-mandated)~121-128 (varies per batch; C26-A confirmed at 124.4)
MSRP$44.99-$49.99$59.99-$64.99
DistilleryHeaven Hill BardstownHeaven Hill Bardstown
AllocationSpring/Fall windowed national specialtyQuarterly batch national specialty
SourceHeaven Hill release tracking, May 2026 [1]Heaven Hill Q2 2026 batch communication, May 2026 [14]

Both bottles come from Heaven Hill's Bardstown wheated production. Both NCF. The age tier differs (8-13 yr blended vs 6-8 yr younger barrel selection) and the proof tier differs (100 vs ~124) — and the price spread is $15.

ElementOld Fitzgerald BiB Spring 2026Larceny Barrel Proof C26-A
NoseBaked apple, clover honey, caramel, soft vanilla; the 8-13 year age delivers integration that the 4-year Evan Williams BiB doesn't reach (Whisky Advocate Spring 2026 review) [9]Bigger and richer — caramel, dried fig, vanilla, oak; the 124 proof carries more aromatic intensity (Breaking Bourbon ongoing review of Larceny Barrel Proof series) [6]
PalateDusty spice, dried fruit, soft vanilla mid-palate; clean bonded structure; medium-long warm finish (Whisky Advocate) [9]Powerful entry, full caramel-honey architecture, drying mid-palate; the 124 proof requires water work to fully open (Breaking Bourbon) [6]
FinishMedium-long, warm, clean; classic Old Fitz signature without astringencyLong, hot, oak-forward; rewards 8-12 drops of water
With WaterMinimal benefit at 100 proof — already at the BiB sensory sweet spotEssential at 124+ proof; opens dramatically at 110-115 proof equivalent
Score91-93 points (Whisky Advocate seasonal scoring across 2024-2026 releases) [9]4.4/5 overall (Breaking Bourbon long-running Larceny BP review average) [6]

Old Fitz at 100 proof delivers the wheated-bonded balance directly — no water needed. Larceny BP at 124 proof requires water work but rewards palate development.

Reader needOld Fitzgerald BiB Spring 2026 ($44.99)Larceny Barrel Proof C26-A ($59.99)
Sipper neatExcellent at 100 proof — clean, integrated, accessibleDemanding at 124 proof; needs water
Sipper with waterMarginal benefitReveals the cask-strength Larceny architecture
Cocktail builderExcellent — bonded structure carries Old Fashioneds and ManhattansWasted in cocktails — too premium, too proof-forward
Gift bottleSolid wheated-bonded gift at the $50 price tierHigher-prestige gift at $60; barrel-proof signal carries weight
Cellar / holdAnnual program; secondary historically $80-$120 within 90 daysQuarterly program; less secondary activity but documented appreciation
Window urgencySunday May 10 close — act this weekendLate-May arrival — patience plays

For the bourbon-curious reader who wants the wheated-bonded experience this weekend: **Old Fitzgerald BiB Spring 2026 wins decisively — and the window closes Sunday**. The 100-proof BiB at $44.99 is the wheated category's value benchmark; the Sunday deadline makes the choice immediate.

For the bourbon-curious reader who wants the wheated cask-strength experience and is willing to wait: **Larceny Barrel Proof C26-A in late May wins on the cask-strength tier**. The 124.4 proof print delivers the full Heaven Hill wheated architecture at full strength, with the water-work payoff that defines the cask-strength category.

For the bourbon-curious reader who wants the Heaven Hill wheated representation at home: **buy both, in sequence**. Old Fitz BiB this weekend at $45 establishes the bonded baseline; Larceny BP in late May at $60 delivers the cask-strength expression. The $105 combined investment is one of the strongest Heaven Hill wheated samplers available at the price point.

For the cocktail builder: Old Fitzgerald BiB. Always. Larceny BP at this price is wasted in an Old Fashioned.

V

The Hunt — Active This Window

1 min

Your weekly pursuit guide — what's dropping, what's worth the chase, and what to let pass.

[Note: full Hunt section content from the original 5/8 AWIB applies here without changes — five active drops including Old Fitzgerald BiB Spring 2026 (closes Sunday — covered in Opening Pour Story 1), Four Roses SBC 2026 lottery 72-hour purchase window (Friday close — covered in Opening Pour Story 2), Booker's "Charlie's Batch" 2026-01 pre-sell (May 14 — covered in Opening Pour Story 3 and the Bar Talk debate), Garrison Brothers Cowboy 2026 (in market), and Hard Truth Barrel Finish Reserve French Oak (active through May 15).]

VI

The Label Room

1 min

New TTB approvals and pipeline intelligence — what's coming to market and when. [5 items] Still Austin "The Musician" BiB · EC Barrel Proof C926 · Old Forester Birthday · Blood Oath Pact 12 · Booker's 2026-01

New TTB approvals, COLA database highlights, and pipeline intelligence on what's coming to market. [Note: full Label Room section content from the original 5/8 AWIB applies here without changes — five items including Still Austin Whiskey "The Musician" Bottled-in-Bond 2026 COLA approval (June launch), EC Barrel Proof C926 (130.4 proof, August arrival), Old Forester Birthday September pipeline, Blood Oath Pact 12 (June arrival), and Booker's "Charlie's Batch" 2026-01 (May 14 — also in The Flight context).]

VII

The Secondary

1 min

Realized auction prices, floor erosion math, and whether to buy, hold, or sell. [3 graded bottles] Eagle Rare 30 Bonhams Print · Pappy 15 Floor Watch · Eagle Rare 17 Audit

Realized auction prices, floor erosion data, and editorial calls on whether to buy, hold, or sell. Three graded bottles this window.

[Note: full Secondary section content from the original 5/8 AWIB applies here without changes — Eagle Rare 30 Bonhams clearing print (covered in Opening Pour Story 4 with editorial framing), Pappy 15-Year sub-$1,000 floor watch carry-forward, and Eagle Rare 17 BTAC 2025 May audit.]

VIII

The Rickhouse Report

1 min

Corporate moves, production decisions, and legislation that shape the shelf. [5 stories] TTB Single Malt ANPRM Wave · Reciprocal Spirits Trade Act Senate Companion · Garrison Western Distribution · Balcones National Specialty Reach · Still Austin BiB COLA

The big moves — corporate decisions, production changes, and industry events that shape what ends up on your shelf. Five stories this window covering regulatory, trade-policy, and regional production milestones.

[Note: full Rickhouse Report content from the original 5/8 AWIB applies here without changes — five stories: (1) TTB Single Malt American Whiskey ANPRM Industry Comment Wave; (2) Reciprocal Spirits Trade Act Senate Companion Filed with Bipartisan Co-Sponsorship; (3) Garrison Brothers Cowboy Bourbon 2026 Western Regional Distribution (Arizona, Colorado, New Mexico, Oklahoma); (4) Balcones Texas Pot Still Bourbon National Specialty Reach via Total Wine; (5) Still Austin "The Musician" Bottled-in-Bond TTB COLA Clearance.]

IX

Regional Report

1 min

Craft and independent producers outside Kentucky building the next chapter. [3 stories] Garrison Western States · Balcones Total Wine · Still Austin BiB

Craft and independent producers outside Kentucky building the next chapter. Three stories this window — Texas window.

[Note: full Regional Report content from the original 5/8 AWIB applies here without changes — three stories: (1) Garrison Brothers Western Regional Distribution Launch; (2) Balcones National Specialty Distribution via Total Wine; (3) Still Austin Whiskey "The Musician" Bottled-in-Bond — first Texas Straight Bourbon BiB at Still Austin's scale.]

X

The Research Notes

1 min

Analyst-grade signals and deeper industry data.

Analyst-grade signals and deeper industry data points that inform the broader correction-cycle and supply-discipline narratives.

[Note: full Research Notes content from the original 5/8 AWIB applies here without changes — analyst-tier coverage of: Eagle Rare 30 Bonhams print's structural implications for BTAC trophy-tier demand surface, Sazerac May 9 supplemental window expiration tomorrow's M&A timeline implications, TTB Single Malt ANPRM 90-day comment-period industry-positioning analysis, Texas-distillery national distribution scaling, and Brown-Forman strategic review process timeline through May 22 earnings call.]

XI

Works Cited

4 min

[1] Heaven Hill Distillery, "Old Fitzgerald Bottled-in-Bond Spring 2026 Release Tracking," May 8, 2026. [2] Bourbon Pursuit BCBP Patreon Tier, "Old Fitz Spring 2026 + BTAC Trophy Tier + Booker's Tier Positioning Discussion Threads," May 2026. [3] State ABC Systems (Ohio OHLQ, Virginia VABC, Pennsylvania PLCB), "Four Roses Single Barrel Collection 2026 Lottery Notification Reports," May 6-7, 2026.

[4] Bourbon Pursuit, "Four Roses SBC 2026 Lottery Operational Mechanics and 72-Hour Window Coverage," Episode 489, May 2026. [5] Beam Suntory, "Booker's Bourbon Charlie's Batch 2026-01 Specifications and Q1 2026 Release Calendar," May 7, 2026. [6] Breaking Bourbon, "Booker's Bourbon and Larceny Barrel Proof Long-Running Review Tracking," accessed May 8, 2026.

Available: breakingbourbon.com [7] Bonhams Online Whiskey Auction, "Eagle Rare 30-Year Lot 14387 Hammer Result," May 7, 2026.

Available: bonhams.com [8] Bottle Spot, "Eagle Rare 30 / Pappy 15 / Eagle Rare 17 / BTAC Composite Floor Tracking and Historical Trajectory Analysis," accessed May 8, 2026.

Available: bottlespot.com [9] Whisky Advocate, "Old Fitzgerald BiB Seasonal Scoring + TTB Single Malt ANPRM Coverage," 2024-2026 issues.

Available: whiskyadvocate.com [10] TTB (Alcohol and Tobacco Tax and Trade Bureau), "Advance Notice of Proposed Rulemaking, Single Malt American Whiskey Definition," Docket TTB-2026-0017.

Available: regulations.gov [11] Spirits Business, "American Single Malt Category Q1 2026 Depletion + ANPRM Industry Coalition Position Tracking," May 2026. [12] Reid Mitenbuler, *Bourbon Empire: The Past and Future of America's Whiskey* (Viking, 2015), Ch. 9 on bourbon-price correction cycles.

[13] Michter's Distillery, "US★1 Barrel Strength Sour Mash Batch 25S1 Press Release and Fort Nelson Walk-Up Confirmation," May 4, 2026. [14] Heaven Hill Distillery, "Larceny Barrel Proof Q2 2026 Batch C26-A Communication," May 2026. [15] American Craft Spirits Association (ACSA), "TTB Single Malt American Whiskey ANPRM Preliminary Position Statement," May 2026.

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About John Schuster II

John F.

Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief — the daily brief on the American whiskey business: corporate moves, new releases, TTB filings, craft news, and the secondary market.

A retired U.S. Army Major and Executive Bourbon Steward, he built the Brief to be the one dependable daily read on where bourbon is headed and why it matters — for drinkers, collectors, and the trade alike.

More of his work is at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S.

Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.

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