Dive into the fascinating world of bourbon and water in this episode of Chasing the Unicorn! We explore how different water sources impact flavor, from limestone springs to Jack Daniel's unique cave spring. Plus, we discuss the influence of social media on bourbon culture and take a historical look at Jack Daniel's distillery.
About John Schuster II
John Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief. A retired U.S. Army Major who spent twenty-six years across the Navy and Army — and an Executive Bourbon Steward — he built a career on systems and on teaching, and now points both at American whiskey. The Cut is his daily take on what moved in bourbon and why it matters, made the way he makes everything: for someone, not everyone. More at momentfirst.com.
About Shauna Hann
Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S. Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.
