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September 11, 2026S02E138CHASING THE UNICORN

Bourbon or Rye: Which One Actually Tells You Your Own Taste?

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September 11, 2026

Bourbon or Rye: Which One Actually Tells You Your Own Taste?

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Two bottles just showed up from the same brand, for the same money, built to do the opposite thing with it — which one actually tells you more about your own palate?

I'm John from Chasing the Unicorn Podcast. These three came out of this morning's brief, out of a stack that's a lot bigger than what I'm about to hand you, and I kept the three I actually wanted to talk about.

Both of these came out of Luxco's Remus line, distilled by Ian Stirsman at the Ross & Squibb Distillery, and both ask the same money of you, which is what makes the comparison honest instead of a marketing trick. Series X spent its money on nine years of barrels, laid down between 2008 and 2017, blended across three different mash bills — and for the first time in this series' ten years, that includes the LISV recipe, the one Remus has never touched in this line before. That's the whole bet on that bottle: complexity built up slow, three separate decisions stacked into one glass so nothing dominates and everything agrees with everything else. The Rye spent the exact same money on almost the opposite idea. A narrow two-year window, 2015 to 2016, and a mash bill that's ninety-five percent rye grain, which is about as far from a soft, blended bourbon as this brand has ever gone. And neither one makes you fight for it — there's no lottery attached, no waitlist, nothing capping how many you bring home, which is rare for a release built around a ten-year anniversary. One bottle is patient. The other one is loud. Same brand, same money, two completely different ideas about what that money is for.

My call is I'd take the rye. That tells you I'd rather find out what one grain can do at full volume than spend my evening untangling ten years of decisions that were built to agree with each other, and if you're the kind of drinker who wants a bottle that argues with you a little, you may not be built that way, and there's nothing wrong with that.

Two bottles just showed up from the same brand, for the same money, built to do the opposite thing with it — which one actually tells you more about your own palate?

Tell me which one you'd choose, and why, down in the comments.

A company that spent decades keeping its own name off the bottle just put it front and center — does that make you trust the whiskey more, or does it just mean the marketing changed?

On one side, this is real information you've never gotten before out of this company. MGP is naming an actual building — Rickhouse G, at the Lawrenceburg, Indiana plant — an actual mash bill, sixty percent corn, thirty-six percent rye, four percent malted barley, and an actual master distiller, Ian Stirsman, all on one label. Brands like Smooth Ambler and James E. Pepper have built years of reputation on whiskey that almost certainly came out of that same plant, without ever putting a rickhouse or a recipe on their own front label, so this is more than most of the brands MGP has quietly supplied have ever told you about the exact same distillate sitting in their bottles. On the other side, staying invisible and shipping bulk whiskey to other people's brands is a completely different skill than building something a person wants to come back and buy a second time, and a documented mash bill doesn't tell you whether the finished blend, or the hundred-eleven proof they landed on, is any good in the glass. A company that's spent decades never having to sell a bottle off a shelf is now asking to be judged the same way as brands that have been doing exactly that for years.

I'd side with the paperwork on this one. The honest thing this whole category likes to pretend isn't true is that a lot of what you've already been drinking for years came out of this exact building, under somebody else's name and somebody else's story — MGP just stopped pretending otherwise. Now, I could be wrong, and I'll make the case against myself: a spec sheet has never once told me whether a finished blend is worth returning to, and this company has never had to sell a bottle to somebody standing in front of a shelf, comparing it against everything else next to it.

A company that spent decades keeping its own name off the bottle just put it front and center — does that make you trust the whiskey more, or does it just mean the marketing changed?

Let me know if the paperwork moves you the way it moved me — comments are open.

Every time a bourbon label says "solera," does that mean anything real, or is it just a fancy word for "we make this every year"?

The word comes from sherry, and some scotch uses it too — a system where old barrels and new barrels get continuously blended together in one running stack, so the oldest liquid in there never fully runs out, it just keeps getting topped off and mixed forever. Bourbon didn't grow up with that system at all, and there's no legal definition tying the word to anything specific the way "bottled in bond" or "straight" are tied to actual rules. But it sounds like heritage and craft, and craft is exactly what a lot of brands are selling, so the word gets borrowed constantly, usually hung on something that's really just an annual release with a nicer label than the one before it. Believing it means something real isn't gullible — the word has an actual, documented history, it's just a history that mostly belongs to a different spirit.

It's true here, but only because somebody actually built a continuous pool instead of just stamping the word on a yearly tribute bottle, which is what it usually means when you find it on a label. That's the same shape as the bottled-in-bond rule we walked through earlier this week — a term that sounds like a strict legal definition and only sometimes really is one. Neeley Family is calling PaPaw's Legacy Reserve a "perpetual solera-style release," built out of more than a thousand barrels laid down since 2015, with the distiller drawing the best ten out of that pool every year and the pool itself meant to keep going instead of ever emptying out. That's genuinely closer to real solera logic than almost anything else wearing the word in this category.

Every time a bourbon label says "solera," does that mean anything real, or is it just a fancy word for "we make this every year"?

Where'd you first hear "solera" get used for bourbon, and did the label back it up? Comments are yours.

Last year's Parker's Heritage has eased well off its high since this year's twentieth edition landed and pulled the collector attention away from it — the brief has three graded bottles tracking that shift this week. I didn't get into any of that here, and that's where the brief earns its keep — it's where you go to check what I just told you against everything else that moved this week.

That's The Cut. Follow the show wherever you listen, so the next one finds you first. The full American Whiskey Industry Brief is free every morning at chasingtheunicornpodcast.com. I'm John Schuster. Thanks for joining me. Your unicorn is out there.

Ten years into its annual Repeal Reserve series, Luxco's Remus brand finally did something it had never done: it bottled a rye. Series X, the 10th-anniversary bourbon, blends three mash bills for the first time in the line's history — including a recipe Remus has never used before. Sitting next to it on the shelf, at the same price, is Remus Repeal Reserve Rye Whiskey, a 111-proof, 95%-rye release built from a narrow 2015-2016 barrel window. No lottery, no waitlist, nothing capping how many you bring home. Today's Cut also digs into MGP putting its own name on a bottle for the first time in decades, and whether the word "solera" means anything real on a bourbon label. Listen to the full Cut for the case on both.

Listen to today's episode and find us on Spotify and everywhere you listen at chasingtheunicornpodcast.com/episodes — next episode Monday morning.

The Cut Daily
The pulse of American whiskey: What moved — and why it matters.
Chasing the Unicorn Podcast Edition · A Drunken Unicorn Production
Report Date: September 11, 2026
Reporting Period: September 9, 2026 through September 11, 2026
Classification: Free Edition · Share with Attribution
Free Edition · The Cut Daily · Chasing the Unicorn Podcast · A Drunken Unicorn Production · Drunken Unicorn Productions, LLC. The Cut Daily is the free gateway brief to the American Whiskey Industry Brief. Share, quote, and repost freely with attribution. Required attribution: "The Cut Daily · September 11, 2026 · Chasing the Unicorn Podcast · A Drunken Unicorn Production." The full AWIB is published free every morning at chasingtheunicornpodcast.com. Permissions and inquiries: chasingtheunicornpodcast.com.

Informational and entertainment purposes only. Nothing here is investment advice. Verify before buying, trading, or bidding. We are not liable for errors or financial losses.
What Is The Cut Daily? — The Cut Daily is the free written brief from Chasing the Unicorn. Every weekday we translate the biggest moves in American whiskey into plain English, teach one bourbon concept you can use at the shelf today, flag one bottle under $60 worth knowing about, and curate three Hunt picks across three price tiers. Knowledge-first chase. No FOMO. Just what moved and why it matters.
The full American Whiskey Industry Brief — every story, every Hunt entry, every debate, every auction — is published free every morning. If you want the full pour, not just the taste, read it at chasingtheunicornpodcast.com/the-brief/.
The Cut Daily is the free written companion to today's American Whiskey Industry Brief.
IN TODAY'S CUT

Ten years, same bourbon — then a rye showed up. Luxco's Remus brand has bottled one annual blend for a decade. This week it added its first-ever rye, priced the same as the bourbon, sitting on shelves nationwide with no lottery attached.

The biggest move this weekend is a decade-old bourbon series finally branching out — Remus Repeal Reserve added its first rye whiskey alongside its 10th-anniversary bourbon blend, and both are already at retailers for $79.99. It matters because it's a real buy-this-week option in a window otherwise dominated by festival-only walk-ups in Bardstown. Today's edition also covers a contract distiller's first bottle under its own name, a Brown-Forman tribute blend to a 50-year employee, and a Kentucky family's ten-barrel tribute to the grandfather who helped fill them.

THE BIG MOVE
A Ten-Year-Old Bourbon Series Just Bottled Its First-Ever Rye
Event Date: 2026-09-09

Remus Repeal Reserve has spent ten years as a bourbon-only series. This month, it became something else. Luxco's Remus brand marked the line's 10th anniversary with two releases at once: Series X, an anniversary bourbon blending three different mash bills for the first time, and Remus Repeal Reserve Rye Whiskey, the brand's first rye ever. The rye is 111 proof, built from a 95% rye mash bill pulled from reserves laid down in 2015 and 2016 at the Ross & Squibb Distillery. It's priced at $79.99 — the exact same price as the anniversary bourbon — and it's already shipping to select retailers nationwide. No lottery. No waitlist. No allocation gate. That last part matters more than it sounds. Most anniversary-tier releases this big get rationed out a few bottles per store. This one didn't. A brand ten years into an annual format usually just repeats the formula. Remus didn't — it used the milestone to actually expand what the series is, then made the new thing as easy to buy as the old thing. If you've never had Remus and you're curious whether the bourbon or the rye is more your speed, this is the rare week you can just walk in and compare both for the same price.

What It Means For Your Shelf — Nothing about your current bottles changes. What's new is a genuinely different Remus expression, at the same price, sitting on shelves right now.
From today's AWIB Opening Pour. This is one of four lead stories in today's AWIB Opening Pour. The other three: MGP Ingredients' first-ever consumer-facing bottle; Brown-Forman's tribute blend for Chris Morris's 50th year; a Kentucky distiller's tribute release built from barrels he filled with his late grandfather. Read all four lead stories in The Brief →
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FIRST SIP
Wheated vs. High-Rye vs. Traditional Mash Bills — How to Taste the Difference
Paired with today's: Remus Repeal Reserve Rye Whiskey, the brand's first-ever 95% rye release

A rye mash bill this high — 95% — sits at the far end of the spectrum from anything Remus has bottled before, and it's worth knowing what that number actually predicts in the glass. Traditional bourbon mash bills run around 70% corn with modest rye and barley — balanced, familiar, an all-purpose profile. High-rye bourbons push rye up to 25-35%, which brings black pepper, cinnamon, and a sharper finish. A 95% rye mash bill isn't even bourbon-adjacent anymore — it's essentially all rye grain, which means the corn sweetness that softens most whiskey is almost entirely gone. Expect a spicier, drier pour with a shorter, more assertive finish than the companion Series X bourbon sitting next to it on the same shelf at the same price. Tasting them side by side is the clearest way to feel what "mash bill" actually means instead of just reading about it. What this changes: Next time a label lists its mash bill percentages, use them to predict the pour before you taste it — then check yourself against what's actually in the glass.

The Perfect Pour app — available now. Log both the Series X bourbon and the new rye in your Logbook side by side and watch how sharply your Pour Print shifts between the two. Build your Rickhouse →
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TODAY'S ENTRY BOTTLE
Wild Turkey 101 Rye
$27.99 Widely stocked at grocery stores and liquor stores nationwide.
Flavor Profile — Bold black pepper and cinnamon spice up front, backed by a rich, slightly sweet caramel base that keeps the higher proof from feeling harsh.
Production Context — A high-rye mash bill bottled at 101 proof, aged in Wild Turkey's signature heat-cycled rickhouses in Lawrenceburg, Kentucky, for a fuller, oilier body than most ryes at this price.
Why This Matters — With Remus's first-ever rye landing this week, this is a familiar, budget-friendly rye to compare it against — a real reference point for what "rye-forward" tastes like before you spend $80 on the new one.
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THE CHASE
How to read the chase ratings
YESworth chasing
WATCHhold for now
PASSskip this one
Bottle 1 — Under $80
MGP Chapter One: Out of the Shadows
Window: Debuts at the Kentucky Bourbon Festival September 10-13; limited nationwide rollout follows this fall
Where: Kentucky Bourbon Festival, Spalding Hall, Bardstown, KY; select retailers nationwide thereafter
MSRP: $69.99
Flavor Profile — Profile unconfirmed — early reviews are the thing to watch for.
YES
Rationale — This is the first bottle MGP has ever sold under its own name after decades as bourbon's most consequential anonymous supplier — a named rickhouse and documented mash bill you can't get from any of the brands it's quietly stocked for years.
Bottle 2 — $80 to $200
No new $80-to-$200 release cleared this window. Kentucky Boy would have fit, but it's run in the Chase spotlight the last two days straight — we'd rather leave the slot honest than repeat it a third time.
Bottle 3 — $200 and up
Neeley Family Distillery PaPaw's Legacy Reserve
Window: Debuts today, September 11, at the Kentucky Bourbon Festival and simultaneously at the distillery in Sparta, KY; sales begin 11am at both locations
Where: Kentucky Bourbon Festival, Bardstown, KY; Neeley Family Distillery, Sparta, KY
MSRP: $299.99
Flavor Profile — Triple pot-distilled wheated bourbon at cask strength — expect a richer, oilier mouthfeel than a standard-proof wheated release.
YES
Rationale — Master distiller Royce Neeley hand-picked these ten barrels from more than 1,000 he distilled alongside his late grandfather and co-founder before his death in 2024 — only 750 bottles exist, and the story behind the selection is as rare as the bourbon itself.
Today's AWIB Hunt section covers 5 active drops, lotteries, and walk-up windows with full palate direction, rationale, and the Hunt Intelligence Note. See the full Hunt in The Brief →
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THE BAR TALK
Is a $99.99 One-Time Tribute Bottle Worth It When the Company Says It Will Never Make It Again?

Brown-Forman just revived a bourbon name it hasn't used since the 1940s to celebrate one man's 50 years on the job. Two other master distillers built the tribute blend from three of that man's own past creations. Some drinkers think that story alone justifies the price. Others point out that "one-time-only" gets stamped on plenty of $100 bottles that quietly show up again.

First Sip Moment —

This is a blend, not a single whiskey — meaning the distillers combined three already-finished bourbons into one bottle rather than aging something new. That's a different move than most tribute releases, which usually just repackage one existing product with a commemorative label.

The Math —

Kentucky Boy is a 100-proof blend built by Woodford Reserve's Elizabeth McCall and Old Forester's Caleb Trigo, combining Woodford Reserve Double Oaked, Old Forester Birthday Bourbon, and King of Kentucky. It's priced at $99.99, went on sale today at the Old Forester Distillery, on shop.oldforester.com, and at select Kentucky retailers, with a portion of proceeds benefiting the equine nonprofit Second Stride.

What It Means For The Rest Of Us —

Three legitimately premium bourbons blended into one is a real value case — the "never again" claim is the only thing you're taking on faith.

Today's AWIB Bar Talk has 2 more debates with full source citations, fact-checked positions, and editorial assessment. Read the full debates in The Brief →
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SECONDARY SPOTLIGHT
Parker's Heritage 19th Edition (2025)
Realized Price
$340
Peak Price
$410
Floor Erosion
↓ 17.1%
($410 − $340) ÷ $410 × 100 = 17.1% erosion
What Floor Erosion Means —

Floor erosion is how far a bottle's resale price has dropped from its all-time high. Here, last year's Parker's Heritage peaked at $410 back in February and has since settled to $340 — a 17.1% drop. That's not the bottle failing; it's collector attention naturally shifting toward this year's newly released 20th Edition, which just hit shelves at $199.99.

The lesson: When a brand releases the next year's edition of an annual series, the prior year's bottle almost always softens on resale — not because it got worse, but because it stopped being the newest thing to chase.
Today's AWIB Secondary section grades 2 more bottles with realized prices, floor erosion math, lineage notes, and buy/hold/sell calls. Read the full secondary report in The Brief →
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ALSO IN TODAY'S AWIB
Today's Flight: Remus Repeal Reserve Series X vs. Remus Repeal Reserve Rye Whiskey — full comparison and verdict in the AWIB.
Today's AWIB Opening Pour also covers Heaven Hill's 20th annual Parker's Heritage release, a 118-proof, 100-barrel bourbon built around a fermentation technique the late Parker Beam personally championed.
Today's AWIB Regional Report covers a Texas brand's redesigned label that names all three of its Kentucky source distilleries outright — a rare level of sourcing transparency for a blended whiskey brand.
Today's Full AWIB Includes (in reading order)
Bar Talk: 3 debates · The Hunt: 5 active drops · Label Room: 5 items · The Secondary: 3 graded bottles
Rickhouse Report: 5 stories · Regional Report: 3 stories
The full AWIB walks today's bourbon world in reader-forward order — the Opening Pour lead stories, the community Bar Talk, the side-by-side Flight comparison, every active Hunt window, the full Label Room pipeline, the Secondary market grading, and the industry-depth Rickhouse, Regional, and Research Notes coverage. Plus full source trail. Read the full Brief →
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The Perfect Pour — available now.
Build your Rickhouse, log every pour in your Logbook, and learn your palate with your Pour Print — the app that turns every pour into your next discovery.
Founder’s rate: lock $99/year for life as a Bourbon Keeper (through July 3, 2027).

Want the full picture? The complete American Whiskey Industry Brief — every section, every source, every story — is published free every morning at chasingtheunicornpodcast.com. Read it at chasingtheunicornpodcast.com/the-brief/.

Read the Full Brief

Chasing a specific bottle? The Bourbon Release Calendar lists every lottery deadline, walk-up window and MSRP we're tracking — updated every morning.

Mentioned in this episode: Wild Turkey, Heaven Hill, Parker's Heritage, Bardstown, Old Forester, Woodford Reserve, King of Kentucky, BTAC

About John Schuster II

John Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief. A retired U.S. Army Major who spent twenty-six years across the Navy and Army — and an Executive Bourbon Steward — he built a career on systems and on teaching, and now points both at American whiskey. The Cut is his daily take on what moved in bourbon and why it matters, made the way he makes everything: for someone, not everyone. More at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S. Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.