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September 7, 2026S02E134CHASING THE UNICORN

Can You Trust a Receiver's Timeline in a Bankruptcy Sale?

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September 7, 2026

Can You Trust a Receiver's Timeline in a Bankruptcy Sale?

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Do you take a receiver at his word when he says a company sale wraps up inside a month, or is that just the sentence court officials say to keep everyone calm?

I'm John from Chasing the Unicorn Podcast. This came out of this morning's brief, and these are the three stories I kept out of everything else in it.

Phillip Young is the receiver appointed to sort out what's left of Uncle Nearest, and in an update he gave in late August, he told the court the brand's asset sale should wrap up within roughly thirty days. He's not a bourbon executive making a marketing promise — he's an officer of the court, and his job is narrower than most people think: find a buyer, get the assets sold, report back. His case for the timeline holding is that the legal machinery underneath it is already moving fast. Keith Weaver, one of the brand's co-founders, runs a separate bankrupt company called Humble Baron, and when Weaver missed the date the court had ordered him to return money it found he'd improperly taken out, the court didn't wait around — it filed a formal Notice of Default within days. The Internal Revenue Service — the IRS — piled on with a claim of its own for unpaid property taxes, and the receiver has already recommended turning that company's bankruptcy into a straight liquidation. That's not a process crawling. That's a court acting fast every time somebody misses a step, which is Young's whole argument for why thirty days is a real number and not a hopeful one.

Where I agree with him is that the legal machinery is genuinely moving — a Notice of Default inside days of a missed court date is not how a stalled case behaves. Where I don't follow him all the way is what a receiver's public timeline is actually worth. Receivers give courts and reporters optimistic windows as a matter of habit, because the alternative is saying "we don't know," and a Weaver-shaped mess sitting one level down from the brand — missed court dates, unfiled tax returns, a company headed for liquidation — is exactly the kind of thing that blows a thirty-day estimate past its own month. Agreeing with Young costs me trusting a court officer's optimism over a paper trail that keeps producing new surprises.

Do you take a receiver at his word when he says a company sale wraps up inside a month, or is that just the sentence court officials say to keep everyone calm?

Tell me whose read you'd bet on — his thirty days, or the mess underneath it — in the comments.

Do you actually know what those four words on a label — Bottled in Bond — are legally promising you, or do you just trust that they mean something?

Bib & Tucker just put out its first Bottled-in-Bond release, an eight-year Tennessee high-rye, and it's a good excuse to explain what that phrase is doing on a label in the first place, because most people treat it as a stamp of quality when it's really a stamp of paperwork. Bottled in Bond goes back to a law from 1897, and all it promises is that the whiskey inside came from one distillery, in one distilling season, aged at least four years, and bottled at exactly one hundred proof under federal supervision. That's the whole promise. It doesn't say the whiskey is good. It doesn't say the mash bill is interesting. It guarantees provenance and a floor on age and proof, and that mattered enormously back when whiskey was routinely cut with who knows what before it reached a bottle, and the label was the only proof a buyer had that they weren't being lied to.

Here's where it stops being what people assume it is. Bib & Tucker's release is eight years old, double the legal floor, and that's the brand choosing to age it longer — the law never required that part. The law only guarantees the four-year minimum and the proof. So when you see Bottled in Bond on a bottle, what you actually know is where it was made and how old it's allowed to be at minimum, and nothing at all about whether you'll like what's in the glass. It's the same shape as the mash bill breakdown we went through earlier this week — the label tells you the rules it followed, not the story it tells once it's poured.

Do you actually know what those four words on a label — Bottled in Bond — are legally promising you, or do you just trust that they mean something?

Tell me what you thought Bottled in Bond meant before you looked it up, because I bet a few of you are about to be surprised, in the comments.

Is Bulleit's new bourbon-rye a real second whiskey blended in, or one whiskey wearing a new label?

Bulleit added Bulleit '87 to its permanent lineup this week, its first new core bottle since 2011, and it's built differently than most bourbon-rye pairings out there. Most of those start from one mash bill that splits the difference between corn and rye before it ever sees a still. Bulleit didn't do that. They made a full bourbon in Shelbyville and a full rye in Indiana, aged each one at least four years on its own, finished the bourbon in toasted American oak and the rye in French oak staves, and only then blended the two finished whiskeys together. One camp says that's a genuinely different production choice — you're marrying two whiskeys that each already have their own finished character, not distilling a compromise from day one. The other camp says "blend" is doing a lot of work in that sentence, and until somebody pours the bourbon and the rye unblended, one after the other, there's no way to prove the separate finishing changes anything at all in the glass.

My call is that the production choice is real, even if the marketing leans on it harder than it needs to. Distilling two full whiskeys, aging each one, finishing each one separately, and blending afterward is genuinely more work and a genuinely different mechanism than a single hybrid mash bill, and that's true whether or not it moves your palate enough to notice. Here's the honest part the category doesn't like to say out loud: a lot of what gets marketed as innovation in this business is really just a new way of assembling old ingredients, and that doesn't make it fake, it just makes it less rare than the label wants you to believe.

Now, I could be wrong, and I'll make the case against myself. Nobody has actually shown you the unblended components against each other — not once — so everything I just said is trust in how Bulleit says it was built, not proof, and the whole case for "genuine blend" over "marketing math" rests on taking their word for it.

Is Bulleit's new bourbon-rye a real second whiskey blended in, or one whiskey wearing a new label?

So tell me which side you land on — since checking it yourself doesn't cost much, come back and argue with me about it in the comments.

There's a fifth story in this morning's Rickhouse Report I never got to — Redemption's Higher Marques line has an eighteen-year release coming later this year at a barrel proof of 102.85, and it didn't make the cut for these three. That's exactly why the full brief exists — go read it and check what I told you against everything else that moved this week.

That's The Cut. Follow the show wherever you listen, so the next one finds you first. The full American Whiskey Industry Brief is free every morning at chasingtheunicornpodcast.com. I'm John Schuster. Thanks for joining me. Your unicorn is out there.

The receiver sorting out what's left of Uncle Nearest told a court the brand's asset sale should close within roughly thirty days — but the case underneath that estimate keeps producing new complications, including a missed court deadline and a fresh IRS claim against a co-founder's separate company. Today's Cut asks whether a receiver's public timeline is worth trusting or just the sentence officials use to keep everyone calm, then turns to what "Bottled in Bond" actually promises you on a label, and closes by arguing out whether Bulleit's new bourbon-rye blend is a genuine production choice or clever marketing. Listen to the full Cut for all three arguments.

Listen to today's episode and find us on Spotify and everywhere you listen at chasingtheunicornpodcast.com/episodes.

The Cut Daily
The pulse of American whiskey: What moved — and why it matters.
Chasing the Unicorn Podcast Edition · A Drunken Unicorn Production
Report Date: September 7, 2026
Reporting Period: September 5, 2026 through September 7, 2026
Classification: Free Edition · Share with Attribution
Free Edition · The Cut Daily · Chasing the Unicorn Podcast · A Drunken Unicorn Production · Drunken Unicorn Productions, LLC. The Cut Daily is the free gateway brief to the American Whiskey Industry Brief. Share, quote, and repost freely with attribution. Required attribution: "The Cut Daily · September 7, 2026 · Chasing the Unicorn Podcast · A Drunken Unicorn Production." The full AWIB is published free every morning at chasingtheunicornpodcast.com. Permissions and inquiries: chasingtheunicornpodcast.com.

Informational and entertainment purposes only. Nothing here is investment advice. Verify before buying, trading, or bidding. We are not liable for errors or financial losses.
What Is The Cut Daily? — The Cut Daily is the free written brief from Chasing the Unicorn. Every weekday we translate the biggest moves in American whiskey into plain English, teach one bourbon concept you can use at the shelf today, flag one bottle under $60 worth knowing about, and curate three Hunt picks across three price tiers. Knowledge-first chase. No FOMO. Just what moved and why it matters.
The full American Whiskey Industry Brief — every story, every Hunt entry, every debate, every auction — is published free every morning. If you want the full pour, not just the taste, read it at chasingtheunicornpodcast.com/the-brief/.
The Cut Daily is the free written companion to today's American Whiskey Industry Brief.
IN TODAY'S CUT

Bulleit just broke a fifteen-year streak. The brand hasn't added a new permanent bottle to its core lineup since 2011 — until this week, when it blended Kentucky bourbon and Indiana rye into one $29.99 bottle built for the everyday shelf.

Bulleit added its first new permanent core bottle in fifteen years, blending bourbon and rye into one $29.99 whiskey that's rolling out to regular liquor stores now. It matters because you don't need an allocation list or a lottery ticket to try it — this is a shelf-level release from a major brand, not a chase. Today's edition also covers Maker's Mark's oldest bourbon ever, a Bottled-in-Bond debut from Tennessee, and a one-day walk-up bottle that sold out across eleven distilleries in a single afternoon.

THE BIG MOVE
Bulleit Blends Bourbon and Rye Into a Permanent New Bottle for the First Time Since 2011
Event Date: 2026-09-05

Bulleit just did something it hasn't done in fifteen years — it added a brand-new bottle to its permanent lineup. It's called Bulleit '87, and it's a blend of Kentucky bourbon and Indiana rye. Here's the interesting part. Bulleit didn't mix the two grains together before distilling. They made the bourbon in Shelbyville and the rye in Indiana, aged each one at least four years, then finished them separately — the bourbon in toasted American oak, the rye in French oak staves. Only after that did they blend the two together. Most bourbon-rye hybrids just distill one recipe that splits the difference between corn and rye. Bulleit built two full, finished whiskeys and let the blend do the work at the end. It bottles at 90 proof for $29.99, and it's Bulleit's first new core release since Bulleit 95 Rye came out back in 2011. That's the whole story: a widely distributed, permanent bottle under $30, sitting right next to the rest of the Bulleit lineup at your regular liquor store.

What It Means For Your Shelf — Nothing you own changes this week — but next time you're restocking, there's a genuinely new, easy-to-find bottle worth trying for under $30.
From today's AWIB Opening Pour. This is one of four lead stories in today's AWIB Opening Pour. The other three: Uncle Nearest's receivership and new IRS tax claim; Maker's Mark's oldest-ever bourbon release; the Tennessee Collective's one-day, walk-up-only sellout across eleven distilleries. Read all four lead stories in The Brief →
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FIRST SIP
Pre-order vs. lottery vs. walk-in — which strategy works for what bottle
Paired with today's: Old Forester's 2026 Birthday Bourbon sweepstakes and the Tennessee Collective's one-day, in-person-only sellout

Not every hard-to-find bottle uses the same playbook. This week gave us two good examples of why matching your strategy to the release matters. Old Forester's 2026 Birthday Bourbon skipped the walk-up line entirely and moved to a sweepstakes — a thousand winners were picked in late August, and only they can buy in person through December. If you didn't enter, there's nothing to chase right now. The Tennessee Collective went the opposite direction: eleven distilleries sold one blended bottle simultaneously, in person only, no shipping, no website — and it sold out the same day. That's a walk-in release built entirely around showing up, not luck. Pre-orders, lotteries, and walk-ins each reward different things: pre-orders reward speed online, lotteries reward patience over many entries, and walk-ins reward being physically present. Knowing which one you're dealing with before you spend energy chasing a bottle saves you the frustration of using the wrong strategy on the wrong release.

The Perfect Pour app — available now. Log which access method actually landed you a bottle — pre-order, lottery, or walk-in — in your Logbook, and your Pour Print will start showing you which strategy actually works for your region. Build your Rickhouse →
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TODAY'S ENTRY BOTTLE
Redemption Single Barrel Bonded Bourbon
$49.99 Now shipping to select retailers nationwide and available directly through Redemption Barrel Selections in Frankfort, Kentucky.
Flavor Profile — Expect black pepper and cinnamon spice up front from the high-rye mash bill, layered over MGP's typically grain-forward sweetness. Six years of aging gives it more integrated wood character than a standard-strength bourbon at this price.
Production Context — Distilled at MGP's Ross & Squibb Distillery in Indiana from a mash bill of 60% corn, 36% rye, and 4% malted barley, then bottled at 100 proof under the federal Bottled-in-Bond rules. Every bottle is individually labeled with its own barrel number, distilling season, and age.
Why This Matters — For under $50, this is a fully disclosed, single-barrel bonded bourbon — a rare level of transparency for a sourced-whiskey release, and a good next step for anyone ready to move past a standard-proof bottle.
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THE CHASE
How to read the chase ratings
YESworth chasing
WATCHhold for now
PASSskip this one
Bottle 1 — Under $80
Bib & Tucker Bottled-in-Bond 8-Year
Window: National rollout, ongoing
Where: Retailers nationwide and ReserveBar.com
MSRP: $64.99
Flavor Profile — Charcoal-mellowed via the Lincoln County Process, with black pepper spice from the high-rye mash bill smoothed into a deep caramel-and-oak finish.
YES
Rationale — An 8-year-old Bottled-in-Bond — double the legal minimum age — that just won gold at the San Francisco World Spirits Competition, with no allocation friction to fight through.
Bottle 2 — $80 to $200
Maker's Mark Cellar Aged 2026
Window: Launched September 1, 2026 — available nationwide while supplies last
Where: Retailers nationwide; distillery launch event ahead of the Kentucky Bourbon Festival
MSRP: $175
Flavor Profile — A cask-strength blend of 11-, 12-, and 14-year-old bourbon, with concentrated caramel and dried-fruit depth from extra time in a limestone cellar.
WATCH
Rationale — This is Maker's Mark's oldest bourbon ever made — a real departure in age and proof for a brand built on one consistent flagship. Worth tracking local availability before it settles into the international rollout.
Bottle 3 — $200 and up
No new $200-plus release this window. Sometimes the high end is quiet, and that's fine — we'd rather say so than pad the list with a bottle you saw yesterday.
Today's AWIB Hunt section covers 5 active drops, lotteries, and walk-up windows with full palate direction, rationale, and the Hunt Intelligence Note. See the full Hunt in The Brief →
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THE BAR TALK
Is Bulleit '87 a Real Blend, or Just Marketing Math?

Bulleit's new bourbon-rye bottle has a community split down the middle. One side says finishing the bourbon and rye separately before blending them is a genuinely different production choice. The other side says "blend" is doing a lot of heavy lifting in the marketing, and without tasting the two components unblended, there's no way to prove it changes anything.

First Sip Moment —

The mash bill is the grain recipe that goes into a bourbon before distillation — corn for sweetness, rye for spice, wheat for softness. Most bourbon-rye hybrid bottles start from one shared recipe that splits the difference between grains. Bulleit '87 does something different: it distills a full bourbon and a full rye separately, ages each at least four years, finishes them in different oak, and only then blends the two finished whiskeys together.

The Math —

Bulleit '87 combines Kentucky bourbon aged in Shelbyville with Indiana rye, both aged a minimum of four years and finished separately for four to six weeks — the bourbon in toasted American oak, the rye in French oak staves. It bottles at 90 proof for $29.99 and is Bulleit's first new core release since 2011.

What It Means For The Rest Of Us —

The blending method is real, even if the marketing oversells it — and at $30, you can settle the argument yourself.

Today's AWIB Bar Talk has 2 more debates with full source citations, fact-checked positions, and editorial assessment. Read the full debates in The Brief →
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SECONDARY SPOTLIGHT
Uncle Nearest 1856 Premium Aged Whiskey (pre-receivership stock)
Realized Price
$185
Peak Price
$260
Floor Erosion
↓ 28.8%
($260 − $185) ÷ $260 × 100 = 28.8% erosion
What Floor Erosion Means —

Floor erosion measures how far a bottle's resale value has fallen from its all-time high. A 28.8% drop means this bottle is now selling for roughly seven dollars less on every ten it once commanded at its peak. In this case, the decline isn't about the whiskey itself — it's about uncertainty over who will own the brand once its court-ordered asset sale closes, expected within about a month.

The lesson: When a brand's ownership is in flux, secondary buyers price in that uncertainty long before any actual change happens to the liquid in the bottle.
Today's AWIB Secondary section grades 2 more bottles with realized prices, floor erosion math, lineage notes, and buy/hold/sell calls. Read the full secondary report in The Brief →
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ALSO IN TODAY'S AWIB
Today's Flight: Bib & Tucker Bottled-in-Bond 8-Year vs. Redemption Single Barrel Bonded Bourbon — full comparison and verdict in the AWIB.
Today's AWIB Opening Pour also covers the Uncle Nearest receivership in full — including a co-founder's missed court deadline, a new $1.1 million IRS claim, and a recommended liquidation of his separate company.
Today's AWIB Rickhouse Report breaks down Brown-Forman's fiscal Q1 earnings, where the outgoing CEO pushed back directly on talk of American whiskey's "demise" — full numbers and the debate over whether his framing holds up.
Today's Full AWIB Includes (in reading order)
Bar Talk: 3 debates · The Hunt: 5 active drops · Label Room: 5 items · The Secondary: 3 graded bottles
Rickhouse Report: 5 stories · Regional Report: 3 stories
The full AWIB walks today's bourbon world in reader-forward order — the Opening Pour lead stories, the community Bar Talk, the side-by-side Flight comparison, every active Hunt window, the full Label Room pipeline, the Secondary market grading, and the industry-depth Rickhouse, Regional, and Research Notes coverage. Plus full source trail. Read the full Brief →
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The Perfect Pour — available now.
Build your Rickhouse, log every pour in your Logbook, and learn your palate with your Pour Print — the app that turns every pour into your next discovery.
Founder’s rate: lock $99/year for life as a Bourbon Keeper (through July 3, 2027).

Want the full picture? The complete American Whiskey Industry Brief — every section, every source, every story — is published free every morning at chasingtheunicornpodcast.com. Read it at chasingtheunicornpodcast.com/the-brief/.

Read the Full Brief

Chasing a specific bottle? The Bourbon Release Calendar lists every lottery deadline, walk-up window and MSRP we're tracking — updated every morning.

Mentioned in this episode: Maker's Mark, Old Forester, BTAC

About John Schuster II

John Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief. A retired U.S. Army Major who spent twenty-six years across the Navy and Army — and an Executive Bourbon Steward — he built a career on systems and on teaching, and now points both at American whiskey. The Cut is his daily take on what moved in bourbon and why it matters, made the way he makes everything: for someone, not everyone. More at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S. Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.