Chasing The Unicorn

Your Quest For the Perfect Pour

June 27, 2026THE CUT WEEKEND

The Cut Weekend: The Week in the Glass — June 27, 2026 — SE02E62 — Wild Turkey Drops Two Master's Keep Bottles Simultaneously

← All episodes

June 27, 2026

The Cut Weekend: The Week in the Glass — June 27, 2026 — SE02E62 — Wild Turkey Drops Two Master's Keep Bottles Simultaneously

Read the full brief →All episodes

Or subscribe where you already listen

New episode every weekday morning. The Cut Weekend lands Saturday and Sunday.

Read the full transcript

This is The Cut Weekend. I'm Franklin. Pour something you're in no hurry to finish, because Saturday's for looking back at the week behind us. Five days, and almost every story traced back to the same question: whose name is on the list, and which door do you walk through?

It started Monday with Beam Suntory's distributor letter landing on retail desks for the Knob Creek 2001 Vintage Reserve — 24 years, 118.4 proof, the oldest age statement Knob Creek has ever put on a bottle. No lottery portal. No online pre-registration. Your only path was a phone call to a retailer who already knew your face and how much Knob Creek you'd bought there. That set the tone for the whole week.

Tuesday, the TTB published the Elijah Craig Barrel Proof D926 label at 130.4 proof — matching the C926 that sold through most accounts in 72 hours. Federal label approval is the starter's pistol for that series. The pre-allocation clock started ticking.

Wednesday brought a market signal worth sitting with. Weller Antique 107 got its second 2026 batch confirmed, and while Weller Special Reserve has compressed back to within a few dollars of its $29.99 retail price, Weller Antique's secondary floor is still holding $15 to $35 above MSRP. Same distillery. Same wheated mash bill. Different per-account volumes. The floor tells you exactly where genuine scarcity lives inside the Buffalo Trace family — and it isn't always the bottle with the famous name.

Thursday had the hardest clock. Elijah Craig 18-Year 2026 closed pre-allocation at midnight Central — $89.99 for an 18-year age statement, no extension on record in recent history, and secondary floors on prior vintages sitting $40 to $90 above what that window charged. That door closed.

And Friday brought something that's never happened before in the Master's Keep series. Wild Turkey has both Landmark — 14 years, $159.99 projected — and Triumph — 17 years, $199.99 — in pre-allocation at the same time. Proof held within half a point of each other. Three years of barrel time and $40 separating them. Eddie Russell said neither choice is wrong. It's a buyer-type question: fully integrated expression now, or three more Kentucky seasons of layered depth. Both windows are still open.

Every story this week, one way or another, was about knowing which door is open and moving before it closes.

If you're in Colorado today or tomorrow, there's a good time waiting. The Keystone Bacon & Bourbon Festival runs June 27th and 28th at River Run Village, Keystone Resort. General admission is free. Tasting packages start at $44. It's mountain air, good food, and bourbon poured without ceremony — no entrance exam, no collector pressure. You show up, you taste what's there, you find something you like. That is the whole program. It's exactly the spirit this hobby works best at, and the setting doesn't hurt.

Still genuinely available this weekend. The Michter's Fort Nelson walk-up on Whiskey Row in Louisville closes tomorrow — Sunday is the last day. In-person only, $59.99 for either the US★1 Bourbon or the Sour Mash, no lottery, no wait list. If you're within driving distance, today's when you make the decision. The Wild Turkey Master's Keep Landmark pre-allocation has no published close date, and if you've been weighing it against the Triumph, the Triumph's 11,400-bottle ceiling will fill faster than Landmark's. And the Four Roses 2026 Limited Edition Small Batch window is still open at $149.99 — but Brent Elliott's recipe reveal is getting close, and history says that window compresses fast once the announcement lands.

That's the week in the glass. If The Cut Weekend earned a few minutes of your Saturday, do me one favor — follow the show wherever you're listening, so tomorrow's edition finds you on its own. The written brief's always free at chasingtheunicornpodcast.com, and the full American Whiskey Industry Brief is on our Patreon. I'm Franklin. Pour something you like, share it with somebody worth sharing it with — and remember, your unicorn is out there.

In this episode

Franklin recaps the week that was in American whiskey — from the Knob Creek 2001 Vintage Reserve's phone-call-only allocation to the TTB label drop that started the Elijah Craig Barrel Proof D926 clock, to Weller Antique's secondary floor quietly signaling where scarcity actually lives in the Buffalo Trace lineup. The week closed with Wild Turkey doing something that's never happened before in the Master's Keep series: Landmark and Triumph both in pre-allocation simultaneously. A few windows are still open, and Franklin tells you which ones are worth moving on — and which doors have already closed.

Mentioned in this episode: Buffalo Trace, Weller, Wild Turkey, Master's Keep, Elijah Craig, Four Roses, Michter's, Knob Creek

About John Schuster II

John Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief. A retired U.S. Army Major who spent twenty-six years across the Navy and Army — and an Executive Bourbon Steward — he built a career on systems and on teaching, and now points both at American whiskey. The Cut is his daily take on what moved in bourbon and why it matters, made the way he makes everything: for someone, not everyone. More at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S. Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.