Chasing The Unicorn

Your Quest For the Perfect Pour

August 18, 2026S02E114CHASING THE UNICORN

Is Maker's Mark 46 Worth the Hype After Its 99-Point Score?

← All episodes

August 18, 2026

Is Maker's Mark 46 Worth the Hype After Its 99-Point Score?

Read the full brief →Watch on YouTubeAll episodes

Or subscribe where you already listen

New episode every weekday morning. The Cut Weekend lands Saturday and Sunday.

Read the full transcript

This is The Cut. American whiskey, daily.

Ninety-nine points. Forty dollars. One bottle you can walk into almost any store and buy right now, no lottery, no wait list, no distillery connection required. That almost never happens. Today it did.

I'm John from Chasing the Unicorn Podcast. Here's what moved today. August 18, 2026.

Here's the Big Move. Maker's Mark 46 just scored a 99 out of 100 — Double Gold — at the San Francisco World Spirits Competition, one of the biggest judging events in the world. That's the kind of number you expect from a barrel-proof single barrel running you 300 dollars after you win a raffle for the privilege. Maker's Mark 46 is 94 proof, about 40 dollars, sitting on a regular shelf near you.

This isn't a one-off, either. Earlier this year, the same bottle won World's Best Finished Bourbon at the World Whiskies Awards. Two competitions. Two separate panels of judges. Same bottle landing near the top of the scale both times. That's not a fluke — that's a real signal. The move here is starting-Maker's-Mark, then finishing it with seared French oak staves dropped right into the barrel — extra wood contact that pushes more vanilla, more baking spice, and a longer finish out of a bourbon that started life as something simpler. My take: this is the rarest combination in the category — a bottle that scores like an allocation and costs like a Tuesday pickup.

Now — it isn't just one bottle making news today. Over in the Label Room, two names from bourbon's recent past just filed something worth a closer look.

John Little and John Foster built Smooth Ambler from scratch in West Virginia, then sold it to Pernod Ricard back in 2017. Nine years later, they're back — and this time nobody owns them but themselves. Their new venture, Little and Foster Whiskey Company, just filed its debut label: Marriage of Mashbills Bourbon. It blends a high-rye recipe and a low-rye recipe, each aged more than nine years, bottled non-chill filtered at 107 proof.

Here's what makes the filing interesting. They're sourcing from MGP and a Kentucky partner distillery called Wenzel — and they're saying so, right on the label. First-year production is capped at just 35 barrels. That's not a marketing wrapper around bulk contract whiskey. That's two guys who spent a decade proving they know how to blend, doing it again at a scale small enough to control by hand. After eight years working inside somebody else's corporate structure, this is their first independent bet — and they're leading with technical craft, not a heritage story.

So here's what it is. NDP stands for Non-Distiller Producer — a brand that doesn't run its own still. Instead, they buy whiskey from a contract distillery, blend or age it, and bottle it under their own name. The biggest source in the country is MGP of Indiana — a massive contract distiller whose whiskey ends up behind dozens of labels you've probably had a pour from without knowing it. Sourced whiskey isn't a red flag on its own. What matters is whether the brand tells you. Little and Foster's label names both suppliers plainly. That's the whole ballgame — a brand willing to name its source is giving you real information. A brand hiding behind heritage language while quietly buying the same MGP stock as fifty competitors is not.

What this changes — check the back label for "distilled in" language before you assume a bottle was made where its story implies. The honest ones will just tell you. And if you're tracking pours like this one, log it in your Logbook on the Perfect Pour app and put it side by side with a house-distilled bottle in your Pour Print — the transparency usually tells you more than the marketing does. It's available now at theperfectpourapp.com.

One more worth knowing about — Garrison Brothers just opened the remaining stock of Laguna Madre 2026, and this is the line's first-ever Cask Strength Single Barrel. Eight years aged across American and French Limousin oak, bottled at full barrel proof, 135.4 to be exact. That's not a higher-proof relabel of the standard release — that's a genuinely different bottle. It runs about 410 dollars, which is real money, so this isn't an impulse buy. But if you've had the standard Laguna Madre and wondered what it'd taste like without water added at any point in the process, this is your answer. It's out now at the distillery in Hye, Texas, and trickling into select retail — worth tracking down if full barrel proof from a Texas heat cycle sounds like your kind of bottle.

So here's the one thing to take from all of this. The best bourbon story today isn't a hunt or a hard-to-get name — it's two totally different paths converging on the same lesson. A widely available bottle just proved price and quality can actually line up. And two founders relaunching small, transparent, and by hand just proved you don't need to hide where your whiskey comes from to make something worth drinking. Honesty on the label, wherever it shows up, is the thing to reward with your money.

That's The Cut. The full American Whiskey Industry Brief is free every morning at chasingtheunicornpodcast.com. I'm John Schuster. Thanks for joining me. Your unicorn is out there.

A $40 bourbon just beat bottles ten times its price. Maker's Mark 46 scored a 99-point Double Gold at the San Francisco World Spirits Competition — one of the biggest judging events in the world — adding to an earlier World's Best Finished Bourbon win. That's the kind of score usually reserved for allocated, barrel-proof releases, not a bottle sitting on a regular shelf at every liquor store in the country. Today's Cut also tracks two founders relaunching independently after selling Smooth Ambler, a Texas cask-strength debut from Garrison Brothers, and a Columbus charity event pouring Pappy behind a $10 door. Listen to the full Cut for what it means for your shelf.

Listen to today's episode and find us on Spotify and everywhere you listen at chasingtheunicornpodcast.com/episodes.

The Cut Daily
The pulse of American whiskey: What moved — and why it matters.
Chasing the Unicorn Podcast Edition · A Drunken Unicorn Production
Report Date: August 18, 2026
Reporting Period: August 16, 2026 through August 18, 2026
Classification: Free Edition · Share with Attribution
Free Edition · The Cut Daily · Chasing the Unicorn Podcast · A Drunken Unicorn Production · Drunken Unicorn Productions, LLC. The Cut Daily is the free gateway brief to the American Whiskey Industry Brief. Share, quote, and repost freely with attribution. Required attribution: "The Cut Daily · August 18, 2026 · Chasing the Unicorn Podcast · A Drunken Unicorn Production." The full AWIB is published free every morning at chasingtheunicornpodcast.com. Permissions and inquiries: chasingtheunicornpodcast.com.

Informational and entertainment purposes only. Nothing here is investment advice. Verify before buying, trading, or bidding. We are not liable for errors or financial losses.
What Is The Cut Daily? — The Cut Daily is the free written brief from Chasing the Unicorn. Every weekday we translate the biggest moves in American whiskey into plain English, teach one bourbon concept you can use at the shelf today, flag one bottle under $60 worth knowing about, and curate three Hunt picks across three price tiers. Knowledge-first chase. No FOMO. Just what moved and why it matters.
The full American Whiskey Industry Brief — every story, every Hunt entry, every debate, every auction — is published free every morning. If you want the full pour, not just the taste, read it at chasingtheunicornpodcast.com/the-brief/.
The Cut Daily is the free written companion to today's American Whiskey Industry Brief.
IN TODAY'S CUT

Ninety-nine points. Forty dollars. One bottle. Maker's Mark 46 just scored a Double Gold, 99 out of 100, at the world's biggest spirits competition — on a bottle sitting on regular shelves nationwide, no lottery, no wait list required.

A $40 bourbon just matched scores usually reserved for bottles you can't find. Maker's Mark 46 earned a 99-point Double Gold at the San Francisco World Spirits Competition, adding to an earlier World's Best Finished Bourbon win — and it's sitting on shelves right now. That matters because top-tier scores almost never land on something this accessible. Today's edition also covers two founders relaunching independently after selling Smooth Ambler, a Texas cask-strength debut, and a Columbus event with a $10 door and a Pappy pour behind it.

THE BIG MOVE
A $40 Bourbon Just Beat Bottles Ten Times Its Price
Event Date: 2026-08-17

Maker's Mark 46 just scored a 99 out of 100. Double Gold. At the San Francisco World Spirits Competition, one of the biggest spirits judging events in the world. That's a score you'd expect from a barrel-proof single barrel that costs $300 and requires a lottery win. Maker's Mark 46 costs about $40. It's 94 proof. It's sitting on regular shelves right now, nationwide. No allocation. No waiting list. This isn't a one-off, either. Earlier this year, the same bottle won World's Best Finished Bourbon at the World Whiskies Awards. Two separate competitions, two separate judging panels, both landing near the top of the scale on the same bottle. That's a real signal, not a fluke. The bottle starts as standard Maker's Mark, then gets finished with seared French oak staves added right into the barrel. That extra wood contact is what pushes the flavor — more vanilla, more baking spice, longer finish — past the base bourbon it started from. Most bottles that score this high are hard to get and harder to afford. This one isn't either.

What It Means For Your Shelf — If you've walked past Maker's Mark 46 because it looked like a step-up you didn't need — this is the week to grab one and see what the fuss is about.
From today's AWIB Opening Pour. This is one of four lead stories in today's AWIB Opening Pour. The other three: Little & Foster Launch Independent Whiskey Co.; Sazerac's $630M Au Vodka Deal; Columbus's Great Bourbon Affair. Read all four lead stories in The Brief →
Back to top story
FIRST SIP
Sourced Whiskey and NDPs ("Distilled in Indiana")
Paired with today's: Little & Foster Whiskey Co.'s debut, sourced from MGP and Wenzel Distilling

NDP stands for "Non-Distiller Producer" — a brand that doesn't run its own still. Instead they buy whiskey from a contract distillery, age or blend it, and bottle it under their own name. The biggest source in America is MGP of Indiana, a massive contract distiller whose whiskey ends up behind dozens of labels you've probably had a drink from without knowing it. Sourced whiskey isn't a red flag by itself — the two founders behind Little & Foster Whiskey Co., who built Smooth Ambler before selling it to Pernod Ricard in 2017, just launched a new bourbon sourced from both MGP and a Kentucky partner distillery. The label says so plainly. That transparency is the whole ballgame. A brand that names its sourcing partner is giving you real information. A brand that hides behind heritage marketing while quietly buying the same MGP juice as fifty competitors is not. What this changes: check the back label for "distilled in" language before you assume a bottle was made where its story implies. The honest brands will just tell you.

The Perfect Pour app — available now. Log a sourced pour in your Logbook and compare it against house-distilled bottles in your Pour Print — the transparency often tells you more than the marketing does. Build your Rickhouse →
Back to top story
TODAY'S ENTRY BOTTLE
Maker's Mark (Standard)
$29.99 A core national expression — stocked at nearly every liquor store and grocery chain that carries spirits.
Flavor Profile — Soft, creamy, and easy — caramel and wheat bread up front, a gentle finish with light oak. It's built for sipping neat without a learning curve, or for mixing into an Old Fashioned without fighting the other ingredients.
Production Context — A wheated mash bill — wheat stands in for rye — which is what gives it that rounder, less spicy character. No age statement, standard maturation, no secondary finishing.
Why This Matters — It's also the base bourbon behind today's Big Move — Maker's Mark 46 starts as this exact bottle before French oak finishing pushes it further. Taste this one first and you'll actually notice what the finish adds.
Back to top story
THE CHASE
How to read the chase ratings
YESworth chasing
WATCHhold for now
PASSskip this one
Bottle 1 — Under $80
Redemption Single Barrel Bonded Bourbon
Window: Announced August 14, 2026; national retail rollout begins September 2026
Where: Nationwide retail and ReserveBar.com
MSRP: $49.99
Flavor Profile — Profile unconfirmed — watch for early reviews.
YES
Rationale — Six years old at the mandatory 100 proof — two years past the bonded floor — for under $50 is a real value play once it lands on shelves next month.
Bottle 2 — $80 to $200
Bourbon Mixer BTAC & Pappy Raffle (13th Annual)
Window: Entries open now; drawing at the August 22, 2026 event
Where: Germantown Gables, Louisville, Kentucky
MSRP: $125 event ticket
Flavor Profile — N/A — raffle entry, not a single bottle.
YES
Rationale — A $125 ticket gets you a shot at a Buffalo Trace Antique Collection set and a Pappy Van Winkle set, plus tastings from 20-plus distillery brands — and every dollar supports the Coalition for the Homeless.
Bottle 3 — $200 and up
Garrison Brothers Laguna Madre 2026 (Cask Strength Single Barrel)
Window: Opened August 14, 2026, while remaining stock lasts
Where: Garrison Brothers distillery (Hye, Texas) and select national retail/e-commerce accounts
MSRP: $409.99
Flavor Profile — Profile unconfirmed — watch for early reviews.
YES
Rationale — This is the Laguna Madre line's first-ever Cask Strength Single Barrel — eight years aged across American and French Limousin oak at full barrel proof, a genuinely different bottle than the standard release, not just a higher-proof relabel.
Today's AWIB Hunt section covers 5 active drops, lotteries, and walk-up windows with full palate direction, rationale, and the Hunt Intelligence Note. See the full Hunt in The Brief →
Back to top story
THE BAR TALK
Does a 99-Point Score on a $40 Bottle Mean Scoring Is Broken — Or Is Maker's Mark 46 Just That Good?

Maker's Mark 46 just scored a 99 out of 100 at a major spirits competition — the same range usually reserved for $300 barrel-proof single barrels. Some readers are calling foul, saying scores that high on a $40 bottle mean the judging has drifted. Others say the bottle earned it, full stop.

The Math —

Maker's Mark 46 earned Double Gold and a 99-out-of-100 score at the 2026 San Francisco World Spirits Competition, bottled at 94 proof and retailing around $40. It also won World's Best Finished Bourbon at the World Whiskies Awards earlier this year — a second major competition, a second top-tier result.

What It Means For The Rest Of Us —

Two panels, two competitions, one bottle both times. That's not inflation — that's the rare case where price and quality actually line up.

Today's AWIB Bar Talk has 2 more debates with full source citations, fact-checked positions, and editorial assessment. Read the full debates in The Brief →
Back to top story
SECONDARY SPOTLIGHT
George T. Stagg (2004)
Realized Price
$1,420
Peak Price
Not disclosed in this window's audit
Floor Erosion
N/A — this window's audit reports realized price only; no peak-price comparison was published for this lot
What Floor Erosion Means —

This weekend's tracked auction batch shows how split the secondary market really is. In the same batch where a 2004 George T. Stagg cleared $1,420, entry-level bottles like Weller Antique and Orphan Barrel Fable & Folly changed hands for as little as $100. That's the same auction sheet, the same weekend — a nearly $1,300 gap between the top and bottom of the same list.

The lesson: Blue-chip Buffalo Trace Antique Collection names are still commanding four figures even as everyday allocated bottles trade near shelf price — the collector market and the everyday-drinker market have genuinely split apart.
Today's AWIB Secondary section grades 2 more bottles with realized prices, floor erosion math, lineage notes, and buy/hold/sell calls. Read the full secondary report in The Brief →
Back to top story
ALSO IN TODAY'S AWIB
Today's Flight: Maker's Mark 46 vs. standard Maker's Mark — full comparison and verdict in the AWIB.
The AWIB's Opening Pour also covers Little & Foster Whiskey Co., the new independent venture from the two founders who built and sold Smooth Ambler — their debut bottle blends two mash bills at nine-plus years each.
The AWIB's Rickhouse Report covers Sazerac's £500 million agreement to acquire UK ready-to-drink brand Au Vodka — a corporate portfolio move worth watching even though it sits outside bourbon.
Today's Full AWIB Includes (in reading order)
Bar Talk: 3 debates · The Hunt: 5 active drops · Label Room: 5 items · The Secondary: 3 graded bottles
Rickhouse Report: 5 stories · Regional Report: 3 stories
The full AWIB walks today's bourbon world in reader-forward order — the Opening Pour lead stories, the community Bar Talk, the side-by-side Flight comparison, every active Hunt window, the full Label Room pipeline, the Secondary market grading, and the industry-depth Rickhouse, Regional, and Research Notes coverage. Plus full source trail. Read the full Brief →
Back to top story
The Perfect Pour — available now.
Build your Rickhouse, log every pour in your Logbook, and learn your palate with your Pour Print — the app that turns every pour into your next discovery.
Founder’s rate: lock $99/year for life as a Bourbon Keeper (through July 3, 2027).

Want the full picture? The complete American Whiskey Industry Brief — every section, every source, every story — is published free every morning at chasingtheunicornpodcast.com. Read it at chasingtheunicornpodcast.com/the-brief/.

Read the Full Brief

Chasing a specific bottle? The Bourbon Release Calendar lists every lottery deadline, walk-up window and MSRP we're tracking — updated every morning.

Mentioned in this episode: Buffalo Trace, Weller, George T. Stagg, Pappy Van Winkle, Maker's Mark, Sazerac, Garrison Brothers, BTAC

About John Schuster II

John Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief. A retired U.S. Army Major who spent twenty-six years across the Navy and Army — and an Executive Bourbon Steward — he built a career on systems and on teaching, and now points both at American whiskey. The Cut is his daily take on what moved in bourbon and why it matters, made the way he makes everything: for someone, not everyone. More at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S. Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.