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June 13, 2026CHASING THE UNICORN

SE02E45 — Old Fitzgerald 11-Year Walk-Up Closes Tonight and KBF Drops September Program

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June 13, 2026

SE02E45 — Old Fitzgerald 11-Year Walk-Up Closes Tonight and KBF Drops September Program

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This is The Cut.

Rich toffee, dark fruit, a creamy finish that keeps going well past the swallow. That's what a wheated bourbon at 11 years looks like when the distillery has been making it the same way since before Pappy Van Winkle was a punchline.

I'm John from Chasing the Unicorn Podcast. Here's what we're going after today. June 13, 2026.

Here's where we want to end up. You walk out of a Louisville or Lexington retailer today with a bottle that costs $99.99 — and you don't pay $155 for it tomorrow on the secondary market because you waited.

Here's what makes it tricky. The Kentucky Bourbon Festival just dropped its full September program — four festival-only bottles at MSRP, VIP master distiller floor sessions, the centralized Release Hall. That's the headline everybody's reading this weekend. But September is three months away, and the bottle with the live close date isn't in Bardstown. It's on a Kentucky retailer shelf right now, and the walk-up window closes tonight.

Here's the move. Drive to a Heaven Hill-aligned retailer in Louisville or Lexington — Westport Whiskey & Wine and Liquor Barn are the confirmed walk-up accounts. Old Fitzgerald Bottled-in-Bond 11-Year Spring 2026 at $99.99. After tonight, secondary is running $145 to $165.

Old Fitzgerald is one of the oldest continuous wheated bourbon programs in the category. Heaven Hill has been making it on the same mash bill since the Stitzel-Weller era — that's the early postwar distillery that defined what wheated Kentucky bourbon tastes like before the allocated-bottle era turned it into a collector category. Bottled-in-Bond means federal certification: one distillery, one distilling season, minimum four years aging, 100 proof exactly. This release is 11 years. The BiB credential on a wheated mash bill at that age is uncommon — most wheated expressions are blended across seasons for consistency, not aged to a single distilling year. What you get from that single-season discipline is a finish that doesn't hedge. The wheat rounds the heat, the years build dried-fruit depth, and the 100-proof floor gives it enough structure to feel the length. Roasted almond in the middle, a finish that runs noticeably longer than the proof number suggests it should.

Old Fitzgerald BiB 11-Year Spring 2026 is the Spotlight. $99.99 today — $145 to $165 on secondary tomorrow. Westport Whiskey & Wine and Liquor Barn are the confirmed walk-up accounts in Louisville and Lexington. Rich toffee and dark fruit on the nose, creamy wheated palate, long finish with roasted almond and caramel. This is worth the chase.

Also on today's list: George Dickel Bottled-in-Bond 13-Year 2026 — TTB window cleared June 10, shelf arrival expected late June to early July. Same federal BiB credential, same 100-proof floor as the Old Fitz, seven additional years of Tennessee-climate aging for around $55. Watch for confirmation at your Tennessee-aligned retailer. And the $200-plus tier is quiet this edition — nothing new qualifies today. Full read on all three is in today's Cut Daily on our website. Free.

A word of caution on the festival calendar. The Kentucky Bourbon Festival access structure is real — four MSRP bottles in one location, master distiller floor sessions you can't get on a standard consumer tour. The O'Driscoll session at Bernheim is already below 120 tickets, and those don't come back. The rule: events with hard access floors work exactly like bottles with walk-up windows. The price of waiting isn't uncertainty — it's a number. You either pay it on the front end at MSRP, or you pay it on the back end at secondary. That math applies whether it's a bottle tonight or a September ticket next week.

Today's American Whiskey Industry Brief on Patreon opens with the Flight — New Riff Bottled-in-Bond Spring 2026 versus George Dickel BiB 13-Year nose-to-nose, with the per-year age-value math and a full side-by-side on whether seven additional years of Tennessee-climate aging changes the calculus for Father's Day gifting. And the Bar Talk covers the E.H. Taylor Old Warehouse C pre-allocation open through June 20 — whether the warehouse designation on that label is real production documentation or collector vocabulary, and what the blind tasting data actually shows.

That's The Cut. The full American Whiskey Industry Brief is at patreon.com/ChasingTheUnicornPodcast. I'm John Schuster. Thanks for joining me. Your unicorn is out there.

Saturday's Cut opens on two access windows running simultaneously — and only one of them closes tonight. The Kentucky Bourbon Festival released its full 2026 program this week: September 17 through 20 in Bardstown, four festival-only bottles at MSRP through a centralized Release Hall, and VIP master distiller floor sessions with Conor O'Driscoll at Bernheim, Eddie and Bruce Russell on the Lawrenceburg rickhouse floor, and Harlen Wheatley at Buffalo Trace's Warehouse C. The O'Driscoll session had fewer than 120 tickets at publication. The bottle with the tonight deadline: Old Fitzgerald Bottled-in-Bond 11-Year Spring 2026 at $99.99, walk-up closing today at Heaven Hill-aligned Louisville and Lexington retailers. Secondary is already at $145 to $165. After tonight, the MSRP window is closed. Both access windows are real. Only one of them is still open. Listen to the full Cut at chasingtheunicornpodcast.com. Full American Whiskey Industry Brief at patreon.com/ChasingTheUnicornPodcast.

The Cut podcast runs Monday through Friday — catch the next episode Monday morning on Spotify and everywhere you listen at chasingtheunicornpodcast.com/episodes.

The Cut Daily
The pulse of American whiskey: What moved — and why it matters.
Chasing the Unicorn Podcast Edition · A Drunken Unicorn Production
Report Date: June 13, 2026
Reporting Period: June 11, 2026 through June 13, 2026
Classification: Free Edition · Share with Attribution
Free Edition · The Cut Daily · Chasing the Unicorn Podcast · A Drunken Unicorn Production · Drunken Unicorn Productions, LLC. The Cut Daily is the free gateway brief to the American Whiskey Industry Brief. Share, quote, and repost freely with attribution. Required attribution: "The Cut Daily · June 13, 2026 · Chasing the Unicorn Podcast · A Drunken Unicorn Production." The full AWIB is a paid subscriber edition on Patreon. Permissions and inquiries: chasingtheunicornpodcast.com.

Informational and entertainment purposes only. Nothing here is investment advice. Verify before buying, trading, or bidding. We are not liable for errors or financial losses.
What Is The Cut Daily? — The Cut Daily is the free written brief from Chasing the Unicorn. Every weekday we translate the biggest moves in American whiskey into plain English, teach one bourbon concept you can use at the shelf today, flag one bottle under $60 worth knowing about, and curate three Hunt picks across three price tiers. Knowledge-first chase. No FOMO. Just what moved and why it matters.
The full American Whiskey Industry Brief — every story, every Hunt entry, every debate, every auction — is published daily for subscribers on Patreon. If you want the full pour, not just the taste, join us at patreon.com/ChasingTheUnicornPodcast.
The Cut Daily is the free written companion to today's American Whiskey Industry Brief.
IN TODAY'S CUT

September's best bourbon isn't allocated. The Kentucky Bourbon Festival just released its full 2026 program — September 17 through 20 in Bardstown, four festival-only bottles at MSRP, three master distiller floor sessions, and the VIP O'Driscoll session down to fewer than 120 tickets.

The Kentucky Bourbon Festival released its complete 2026 lineup this week, and the access structure is more substantive than in recent editions — festival-exclusive bottles from six distilleries at retail prices, VIP floor sessions with the distillers who made the bottles, and a Release Hall format that consolidates the signed-bottle queue into one location. That last part matters: the congestion problem that drew complaints in 2024 has been addressed. Today's edition covers the full KBF program and what the VIP tier actually gets you, walks through the concept of planning a bourbon trail trip smartly, surfaces the Chase bottle whose walk-up window closes today at $99.99, and looks at a secondary bottle that has held its floor better than most of its tier.

THE BIG MOVE
The Kentucky Bourbon Festival's Full 2026 Program Just Dropped — VIP Master Class Weekend Is Selling, and Four Festival-Only Bottles at MSRP Make September's Best Access Case
Event Date: June 12, 2026 (program announcement) · September 17–20, 2026 (festival dates)

The Kentucky Bourbon Festival released its full 2026 program on June 12 — the earliest complete-program announcement since 2019 — for four days in Bardstown starting September 17. General admission is live now at $65 for a single day and $195 for the full weekend. VIP Master Class weekend tickets are $375.

Here's what separates 2026 from recent editions. Six distilleries confirmed festival-only bottle releases through a centralized Release Hall: a Four Roses OESQ single barrel at 108.2 proof, Wild Turkey Forgiven 2026 festival edition, Bardstown Bourbon Company Discovery Series, and Heaven Hill Bernheim anniversary BiB. All four at MSRP, festival grounds only. The Release Hall format consolidates what was previously spread across distillery tables — meaning one queue instead of four, and a real shot at the OESQ barrel before it sells through on day one.

The VIP Master Class weekend on September 19–20 runs three evening events with current master distillers in production settings: Conor O'Driscoll at Bernheim Distillery, Eddie and Bruce Russell on the Lawrenceburg rickhouse floor, and Harlen Wheatley at Buffalo Trace's Warehouse C. These are not panel talks — they're floor sessions in the buildings where the whiskey was made. The O'Driscoll session had fewer than 120 tickets remaining at publication.

Two structural additions: the craft distillery showcase floor expanded 30% to include Texas, Colorado, and Pacific Northwest producers, and the KDA and distillery partnerships are further confirmed than in recent years.

For a newcomer to bourbon events, the full-weekend general admission at $195 gets you four days, six distillery programming sessions, access to the Release Hall, and the single strongest concentration of American whiskey production talent outside a distillery tour. For an enthusiast who has done the trail, the VIP tier adds the floor sessions that consumer visits almost never provide.

What It Means For Your Shelf — The Four Roses OESQ festival barrel and Forgiven 2026 premiere edition will not leave the Release Hall intact past day one — if those are the targets, VIP or first-morning general admission is the entry strategy.
From today's AWIB Opening Pour. Today's Big Move draws from the AWIB Rickhouse Report. The four lead stories in today's AWIB Opening Pour: National Bourbon Day trail access tomorrow — distillery extended hours and date-specific MSRP allocations on June 14; Pre-Father's Day secondary premium window — floors in the $150–$350 tier running hot through Sunday; E.H. Taylor Jr. Old Warehouse C pre-allocation open through approximately June 20; Father's Day experience gift tier — the case for a distillery visit over a bottle. Read all four lead stories on Patreon →
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FIRST SIP
Planning a Bourbon Trail Trip
Paired with today's: Kentucky Bourbon Festival 2026 full program announcement — and National Bourbon Day distillery programming confirmed across Buffalo Trace, Wild Turkey, Heaven Hill, and Maker's Mark for tomorrow.

The Kentucky Bourbon Trail runs two trails most people don't realize are different: the official KDA trail with the flagship names, and the Craft Trail with smaller producers. Most first-timers do the official trail and miss the better experience.

Official trail worth the time: Buffalo Trace (free, hardest reservation — book 60 days out), Maker's Mark (prettiest grounds), Heaven Hill Heritage Center (best educational tour), Wild Turkey (Russell family access, less crowded), Woodford Reserve (polished, premium-priced).

Craft Trail standouts: Bardstown Bourbon Company, Wilderness Trail, New Riff in Cincinnati, Castle & Key at the restored Glenn's Creek site — which is, not coincidentally, where E.H. Taylor Jr. built the original Old Taylor Distillery in 1887. That last one is the most historically grounded site on either trail.

Today's AWIB illustrates why this matters. On a high-traffic Sunday like tomorrow's National Bourbon Day, Buffalo Trace runs at peak weekend capacity and the informal conversations with production staff that make a distillery visit worth the drive are essentially unavailable. Castle & Key, New Riff, and Wilderness Trail absorb National Bourbon Day traffic without losing the quality of the visit. Same trail, same day, better experience.

Practical: stay in Bardstown or Louisville — not both. No more than three distilleries per day. Book premium experiences 30–60 days out. Hire a driver if you're tasting at every stop.

What this changes: The Bourbon Trail is a real trip, not a weekend errand. Treat it that way and you'll come home with stories.

The Perfect Pour app — beta open now, launches July 4. For the full deep-dive on planning a bourbon trail trip — distillery-by-distillery programming breakdowns, seasonal access windows, the craft trail versus flagship trail tradeoff explained, and how to build a visit around specific bottles rather than a checklist — get notified when the Perfect Pour app launches. Take your seat in the beta →
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TODAY'S ENTRY BOTTLE
Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey
$28–$35 National distribution through Brown-Forman distributors and Heaven Hill's network; one of the most consistently stocked bourbon expressions in the category — found at Total Wine, Binny's, Kroger spirits sections, and independent retailers in virtually every non-control state; available year-round without allocation pressure
Flavor Profile — Caramel corn and vanilla on the nose with baking spice underneath — the Heaven Hill house style in its most accessible form; on the palate the finish is longer than the proof floor (94 proof) suggests, with a light oak dryness arriving in the last 10 to 15 seconds that distinguishes it from softer wheated expressions at the same price; the fruit-forward lifted center is characteristic of Heaven Hill's traditional mash bill
Production Context — Distilled at the Heaven Hill Bernheim Distillery in Louisville on a traditional rye-forward mash bill; aged a minimum of eight years with barrels sourced from multiple rickhouse positions — the small batch character comes from blending across floors to maintain consistency; Conor O'Driscoll oversees the Elijah Craig program, the same distiller running the KBF VIP September session
Why This Matters — For a drinker building their first understanding of what eight years of aging actually adds to a traditional bourbon mash bill, Elijah Craig Small Batch at under $35 is the reference point — and with O'Driscoll's KBF session now bookable, there's a natural line from this bottle to the distiller who makes it
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THE CHASE
How to read the chase ratings
YESworth chasing
WATCHhold for now
PASSskip this one
Bottle 1 — Under $80
George Dickel Bottled-in-Bond 13-Year 2026
Window: Distribution window opening late June 2026; shelf arrival expected late June to early July; pre-register interest with Tennessee-connected retailers now
Where: Tennessee-primary distribution through Diageo-aligned accounts; national specialty accounts with Tennessee allocation; confirmation of shelf arrival through Breaking Bourbon stock tracker expected in the distribution window
MSRP: $54.99 (estimated, consistent with prior George Dickel BiB releases)
Flavor Profile — Dried apricot, light tobacco, and warm oak on the palate; Lincoln County Process produces notably softer barrel entry than comparably aged Kentucky BiB expressions — charcoal mellowing before aging rounds the finish longer than the 100-proof floor delivers on most BiB expressions at this age
WATCH
Rationale — Same federal BiB credential as New Riff BiB Spring 2026 at identical proof, seven additional years of Tennessee-climate aging for approximately $10 more — roughly $1.43 per year of additional maturation. The TTB window cleared June 10 and shelf arrival is coming this summer. Watch for confirmation; pre-register at your Tennessee-aligned retailer now to avoid missing the first distribution window.
Bottle 2 — $80 to $200
Old Fitzgerald Bottled-in-Bond 11-Year Spring 2026
Window: Walk-up closes TODAY — June 13, 2026 — this is the final day at MSRP
Where: Heaven Hill-aligned Kentucky retailers including Westport Whiskey & Wine and Liquor Barn (Louisville and Lexington); select Heaven Hill-partnered Tennessee accounts; secondary access only after today
MSRP: $99.99
Flavor Profile — Rich toffee and dark fruit on the nose; creamy wheated palate with roasted almond and caramel; finish holds noticeably longer than the 100-proof floor suggests — wheated mash bill at 11 years produces dried-fruit depth that separates this from shorter Old Fitzgerald expressions
YES
Rationale — Today is the last day this bottle costs $99.99 anywhere. The walk-up access closes at the end of the day and secondary is already tracking $145–$165. At 11 years, 100 proof, and a federal BiB credential from one of the most historically significant wheated bourbon programs in the category, this is straightforward if you're within driving distance of a participating Louisville or Lexington retailer. After tonight, the price goes up $45 to $65 on the secondary floor.
Bottle 3 — $200 and up
No new Hunt entry at or above $200 in today's window. Wild Turkey Master's Keep Triumph 2026 is a $199.99 bottle — it belongs in the $80–$200 tier and has already reached its 2-of-5-days HARD CAP in the Chase. The $200-plus tier is genuinely quiet this edition, and we'd rather say so than mis-slot a $199.99 bottle or repeat what you saw Thursday and Wednesday.
Today's AWIB Hunt section covers 5 active drops, lotteries, and walk-up windows with full palate direction, rationale, and the Hunt Intelligence Note. See the full Hunt on Patreon →
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THE BAR TALK
National Bourbon Day on a Sunday — Craft Trail or Flagship? How to Actually Get the Visit Right

National Bourbon Day falls on a Sunday for the first time since 2020, and the community split into two camps. The Sunday-advantage camp says this is the best-case scenario: no vacation day required, full trail programming, master distiller sessions scheduled for exactly this kind of weekend. The opposing camp says weekend capacity at the major stops is the problem — Buffalo Trace, Woodford, and Heaven Hill's Heritage Center are already running at or near peak summer volume without a holiday overlay. Both camps are right about different things.

First Sip Moment —

There's a practical mechanism behind the crowd-quality tradeoff that's worth understanding. Major Kentucky Bourbon Trail properties run structured tours of 25 guests at fixed intervals. On a peak-traffic Sunday, those tours fill before noon and the informal floor access — a distiller walking through with no appointment, an unscripted question on the production floor — disappears into the logistics. Craft Trail properties operate groups of 8–15 with smaller throughput and higher per-visitor quality control. On a high-traffic day, the Craft Trail's smaller format is actually its advantage: the same holiday that packs Buffalo Trace produces a manageable Castle & Key afternoon. The KDA reported a 23% increase in same-day trail visits when National Bourbon Day falls on a weekend versus a weekday — and that volume doesn't distribute evenly across the two trails.

The Math —

Buffalo Trace runs 15–20 tours per day at approximately 25 guests per tour at summer weekend capacity; premium experience reservations book 48–72 hours in advance on high-traffic Sundays (KDA bourbon trail visitor capacity data, 2025). Craft Trail properties operate groups of 8–15 per session (KDA Craft Trail program specifications, 2025). The KDA reported a 23% increase in same-day trail visits on weekend National Bourbon Days versus weekday editions (KDA annual trail report, 2025). Major distillery gift-shop allocated product — Heritage Center exclusives, distillery-only expressions — moves on these high-traffic dates, typically selling through before 2 p.m. Castle & Key at Glenn's Creek, New Riff, and Wilderness Trail absorb Sunday NBD traffic at standard session quality without the queue dynamics that compress the flagship visit.

What It Means For The Rest Of Us —

Sunday NBD crowds hit the flagship stops hardest. The craft trail is where the best distillery conversations happen — same day, no queue anxiety.

Today's AWIB Bar Talk has 2 more debates with full source citations, fact-checked positions, and editorial assessment. Read the full debates on Patreon →
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SECONDARY SPOTLIGHT
Michter's US★1 Single Barrel Bourbon 10-Year 2026
Realized Price
$225
Peak Price
$310
Floor Erosion
↓ 27.4%
($310 − $225) ÷ $310 × 100 = 27.4% erosion
What Floor Erosion Means —

Floor erosion is how far a bottle's secondary-market price has dropped from its recorded peak. Michter's US★1 10-Year hit $310 at auction during the 2022 secondary peak — when scarcity-driven collector demand was pushing allocated bottles across the board — and realized $225 on June 12, 2026. That's a 27.4% drop from peak. What's notable is what hasn't happened: the Michter's 10-Year hasn't followed the 40-to-50% correction that has hit mid-tier allocated bottles hard. The $200–$250 floor has held stable for roughly 18 months. The reason is that this isn't scarcity-manufactured secondary support — the 91.4-proof NCF floor on the US★1 10-Year has been held to the decimal across four consecutive annual TTB filings under Master of Maturation Andrea Wilson. When production consistency is real and documented, secondary floors find structural support that pure-scarcity premiums don't.

The lesson: A secondary floor that stabilizes rather than continues to drop after a correction tells you the underlying production discipline is doing real work — and that the premium is being earned by the liquid, not manufactured by the distribution calendar.
Today's AWIB Secondary section grades 2 more bottles with realized prices, floor erosion math, lineage notes, and buy/hold/sell calls. Read the full secondary report on Patreon →
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ALSO IN TODAY'S AWIB
Today's Flight: New Riff Bottled-in-Bond Spring 2026 vs. George Dickel Bottled-in-Bond 13-Year 2026 — same federal BiB credential, same 100-proof floor, seven additional years of Tennessee-climate aging for approximately $10 more. Full side-by-side tasting notes, the per-year age-value math, a verdict on whether the Lincoln County Process complicates the comparison, and which bottle earns its tier for Father's Day gifting — in today's American Whiskey Industry Brief.
Is the "Old Warehouse C" designation on the E.H. Taylor Jr. BiB label real production documentation or collector vocabulary that prices provenance independently of what's in the glass? Today's AWIB Bar Talk covers community blind tasting data showing an 18% preference premium for designated-warehouse releases when the label is removed, the documented thermal-cycling science of Warehouse C's timber-frame construction, and whether the pre-allocation window open through June 20 is worth acting on before the secondary floor materializes.
Wild Turkey Forgiven 2026 now has a hard date. Campari confirmed August 1 as the national launch with a distillery-direct premiere at Lawrenceburg on July 25 — one week early, signed bottles at $44.99, two per guest. Today's AWIB Rickhouse Report covers the production-incident history behind the 78/22 bourbon-rye accident that created Forgiven in 2012, why Eddie Russell declined to discard it, and what the July 25 walk-in format means for buyers who want to avoid the first national distribution wave.
Today's Full AWIB Includes (in reading order)
Bar Talk: 3 debates · The Hunt: 5 active drops · Label Room: 5 items · The Secondary: 3 graded bottles
Rickhouse Report: 5 stories · Regional Report: 3 stories
The full AWIB walks today's bourbon world in reader-forward order — the Opening Pour lead stories, the community Bar Talk, the side-by-side Flight comparison, every active Hunt window, the full Label Room pipeline, the Secondary market grading, and the industry-depth Rickhouse, Regional, and Research Notes coverage. Plus full source trail. Join on Patreon →
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The Perfect Pour — beta open now, launches July 4.
Build your Rickhouse, log every pour in your Logbook, and learn your palate with your Pour Print — the app that turns every pour into your next discovery.
Founder’s rate: lock $99/year for life as a Bourbon Keeper (through July 3, 2027).
The Cut Daily
Report Date: June 13, 2026 · Chasing the Unicorn Podcast · A Drunken Unicorn Production
Free Edition · No Redistribution Without Permission

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© 2026 Drunken Unicorn Productions · All Rights Reserved

Want the full picture? The complete American Whiskey Industry Brief — every section, every source, every story — is published free every morning at chasingtheunicornpodcast.com. Read it at chasingtheunicornpodcast.com/the-brief/.

Read the Full Brief

Chasing a specific bottle? The Bourbon Release Calendar lists every lottery deadline, walk-up window and MSRP we're tracking — updated every morning.

Mentioned in this episode: E.H. Taylor, Buffalo Trace, Weller, Pappy Van Winkle, Wild Turkey, Master's Keep, Heaven Hill, Elijah Craig, Old Fitzgerald, Four Roses, Wilderness Trail, Bardstown, Michter's, Maker's Mark, Woodford Reserve, New Riff, George Dickel, BTAC

About John Schuster II

John Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief. A retired U.S. Army Major who spent twenty-six years across the Navy and Army — and an Executive Bourbon Steward — he built a career on systems and on teaching, and now points both at American whiskey. The Cut is his daily take on what moved in bourbon and why it matters, made the way he makes everything: for someone, not everyone. More at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S. Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.