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July 30, 2026S02E95CHASING THE UNICORN

Six Bottles of Pappy, One $100 Ticket, Tonight

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July 30, 2026

Six Bottles of Pappy, One $100 Ticket, Tonight

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Six bottles of Pappy. One ticket. Tonight. A Kentucky nonprofit closes its raffle at 8 p.m. Eastern, and the grand prize is a full six-bottle Pappy Van Winkle set for the price of a hundred-dollar ticket. Here's how the odds actually work.

I'm John from Chasing the Unicorn Podcast. Here's what moved today. July 30, 2026.

Today's Big Move — a raffle that closes tonight, and it's a genuinely different animal than most of what gets called "access" in this hobby. Here's what happened.

Commonwealth Causes, a Kentucky nonprofit, stops selling tickets at 8 p.m. Eastern tonight and pulls a winning name the same night. Tickets are a hundred dollars each, capped at fifteen hundred total. First prize is a six-bottle Pappy Van Winkle set — a collection that would run well into five figures if you tried to piece it together bottle by bottle on the secondary market. Second prize is a six-bottle Weller vertical. Third is an eight-bottle Blanton's letter set. Fourth is a single Rock Hill Farms. Fifth is an Eagle Rare 10 and 12 year set.

Here's why this one's worth flagging over every other raffle you'll see this year. This isn't a lottery for the right to buy a bottle at retail — win, and you take the bottles home outright. No state residency requirement. No purchase history. No relationship with a store owner who likes you. Just a ticket and a drawing. Proceeds fund the nonprofit's charitable work across Kentucky, so buying in supports something even if your name never gets called. With a hard cap on entries and a same-night draw, this is about as close to a coin flip at an unreachable bottle as the market offers right now. If you want in, the window closes at 8 tonight — after that, it's gone until next year.

Now — today's On the Road. Because it isn't just one Kentucky raffle moving this week. Bourbon's showing up in three states that don't usually get the spotlight.

In Wisconsin, a distillery called Dancing Goat just launched a brand called Stillman's Sonder, built entirely on orphaned MGP barrels — whiskey distilled in Indiana between 2010 and 2016, quietly bought up and aged by a family who saw value nobody else was chasing yet. A ten-year straight bourbon and a ten-year American single malt, both at seventy dollars, and the bourbon already pulled a double gold medal and a 98-point score at the San Francisco World Spirits Competition. That's the sourced-whiskey pipeline working exactly as it's supposed to — barrels that could've sat forgotten in a warehouse instead landing on a shelf with real credentials attached.

In Colorado, Root Shoot Spirits released something almost the opposite of that story — four hundred eighty bottles, grown, malted, and distilled on their own farm in Loveland, finished in peach brandy casks timed to Palisade peach season. Colorado grain, Colorado peaches, Colorado casks. Seventy dollars, Colorado-only for now, with online sales promised to follow.

And in Texas, Still Austin is opening a fifteen-thousand-square-foot music and hospitality venue in September — four rooms, five hundred guests, live music three nights a week. That's a distillery betting real capital that the brand can grow through experience, not just allocation.

Three states, three completely different strategies, and none of them depend on a lottery ticket or a Big Four production call. That's worth noticing on a day when the headline is a raffle.

Let's talk about what "allocated" actually means, because tonight's raffle is a good excuse to get this right. So here's what it is. Allocated describes how a bottle gets distributed — not how good it is. Pappy, Blanton's, the Buffalo Trace Antique Collection — these are made in limited quantities where demand outruns supply, so a distributor rations small numbers out to retailers, who then ration them out to whoever they favor. Tonight's raffle skips that whole chain. Commonwealth Causes isn't holding bottles back for regulars — they're handing the entire prize to whoever's name gets pulled, full stop.

What this changes — the next time you see "hard to find" and "allocated" used like they're the same word, they're not. A bottle can be hard to find because a store's holding it for somebody else, or because the distillery genuinely can't make enough. Tonight's raffle bypasses both. And if you do enter, log it in the Perfect Pour app's Logbook — win or not, it's available now at theperfectpourapp.com, and it's worth tracking how a night like this compares to your usual store's allocation pattern.

One bottle worth knowing about this week, and it ties right back to tonight's theme of access done differently. Bib & Tucker just released its first-ever Bottled-in-Bond — an eight-year Tennessee high-rye, a hundred proof, distilled in a single season back in 2018. Bottled-in-Bond only requires four years. They doubled it. It ships nationally in September at sixty-five dollars, and it already earned a gold medal and a 92-point score at the San Francisco World Spirits Competition. Distributor pre-commitments are opening now, so if you're the kind of drinker who likes to be early on a brand making a real claim, this is the one to ask your local shop about before it lands.

So here's the takeaway. Tonight's raffle is a reminder that access doesn't always run through the same broken channel — sometimes it's just a ticket and a drawing. But the deeper lesson is what Wisconsin, Colorado, and Texas are all proving this week, in their own way: the interesting bourbon isn't only the bottle you can't get. It's the one somebody built honestly, right in front of you.

That's The Cut. The full American Whiskey Industry Brief is free every morning at chasingtheunicornpodcast.com. I'm John Schuster. Thanks for joining me. Your unicorn is out there.

Six bottles of Pappy Van Winkle are up for grabs tonight, and the entry fee is a $100 raffle ticket, not a distributor relationship. Commonwealth Causes, a Kentucky nonprofit, closes ticket sales at 8 p.m. Eastern and pulls a winning name the same night — capped at 1,500 entries, with proceeds funding charitable work across the state. Below the grand prize sits a six-bottle Weller vertical, an eight-bottle Blanton's letter set, a Rock Hill Farms bottle, and an Eagle Rare 10 & 12 Year set. Elsewhere this window: Brown-Forman's board rejected a renewed $15 billion Sazerac buyout, Beyoncé bought out her SirDavis whisky brand from Moët Hennessy, and Bib & Tucker released its first Bottled-in-Bond bourbon, aged double the legal minimum. Listen to today's full Cut for how the raffle odds actually work.

Listen to today's episode and find us on Spotify and everywhere you listen at chasingtheunicornpodcast.com/episodes.

The Cut Daily
The pulse of American whiskey: What moved — and why it matters.
Chasing the Unicorn Podcast Edition · A Drunken Unicorn Production
Report Date: July 30, 2026
Reporting Period: July 28, 2026 through July 30, 2026
Classification: Free Edition · Share with Attribution
Free Edition · The Cut Daily · Chasing the Unicorn Podcast · A Drunken Unicorn Production · Drunken Unicorn Productions, LLC. The Cut Daily is the free gateway brief to the American Whiskey Industry Brief. Share, quote, and repost freely with attribution. Required attribution: "The Cut Daily · July 30, 2026 · Chasing the Unicorn Podcast · A Drunken Unicorn Production." The full AWIB is published free every morning at chasingtheunicornpodcast.com. Permissions and inquiries: chasingtheunicornpodcast.com.

Informational and entertainment purposes only. Nothing here is investment advice. Verify before buying, trading, or bidding. We are not liable for errors or financial losses.
What Is The Cut Daily? — The Cut Daily is the free written brief from Chasing the Unicorn. Every weekday we translate the biggest moves in American whiskey into plain English, teach one bourbon concept you can use at the shelf today, flag one bottle under $60 worth knowing about, and curate three Hunt picks across three price tiers. Knowledge-first chase. No FOMO. Just what moved and why it matters.
The full American Whiskey Industry Brief — every story, every Hunt entry, every debate, every auction — is published free every morning. If you want the full pour, not just the taste, read it at chasingtheunicornpodcast.com/the-brief/.
The Cut Daily is the free written companion to today's American Whiskey Industry Brief.
IN TODAY'S CUT

Six bottles of Pappy. One ticket. Tonight. A Kentucky nonprofit closes its raffle at 8 p.m. Eastern, and the grand prize is a full six-bottle Pappy Van Winkle set for the price of a $100 ticket. Here's how the odds actually work.

A Kentucky charity is closing ticket sales tonight on a raffle whose grand prize is six bottles of Pappy Van Winkle — real access that doesn't run through a distributor's favorite customer list. That matters because most allocated bourbon never reaches an ordinary buyer this directly, ticket or not. Today's edition also covers a new Bottled-in-Bond release that doubled its legal age minimum, a boardroom rejection of a $15 billion buyout, and what "allocated" actually means the next time you see the word on a shelf tag.

THE BIG MOVE
A $100 Raffle Ticket Closes Tonight for a Shot at Six Bottles of Pappy Van Winkle
Event Date: 2026-07-30

Commonwealth Causes, a Kentucky nonprofit, stops selling raffle tickets tonight at 8 p.m. Eastern and pulls a winning name the same night. Tickets are $100 each, capped at 1,500 total. The grand prize is a six-bottle Pappy Van Winkle set — a collection that would run well into five figures if you tried to assemble it bottle by bottle on the secondary market. The prizes below it aren't filler, either: a six-bottle Weller vertical for second place, an eight-bottle Blanton's letter set for third, a single Rock Hill Farms bottle for fourth, and an Eagle Rare 10 and 12 Year set for fifth. This isn't a lottery for the right to buy at retail — it's a straight raffle. Win, and you take the bottles home outright, no purchase required beyond the ticket. Proceeds go to the nonprofit's charitable work across Kentucky, so buying in supports a cause even if your name never gets called. With a hard cap on entries and a same-night drawing, this is about as close to a coin-flip shot at an unreachable bottle as the current market offers — and unlike a distillery lottery, there's no state residency requirement or purchase history to qualify.

What It Means For Your Shelf — Nothing on your shelf changes tonight either way — but if you want in, the window closes at 8 p.m. Eastern, and after that it's gone until next year.
From today's AWIB Opening Pour. This is one of four lead stories in today's AWIB Opening Pour. The other three: Beyoncé Buys Out SirDavis From Moët Hennessy; Brown-Forman Board Rejects $15B Sazerac Bid; Bib & Tucker's First 8-Year Bottled-in-Bond. Read all four lead stories in The Brief →
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FIRST SIP
Allocated vs. Regular Release
Paired with today's: Commonwealth Causes Ultimate Bourbon Collection Raffle

"Allocated" describes how a bottle gets distributed — not how good it is. Allocated bourbons like Pappy Van Winkle, Blanton's, and Buffalo Trace's Antique Collection are made in limited quantities where demand outruns supply, so distributors ration small numbers to retailers. Tonight's raffle is a different animal entirely: it skips the distributor allocation system altogether. Commonwealth Causes isn't rationing bottles through a retailer's private list — they're handing the whole prize over to whoever's name gets pulled. That's rare. Most of the time, "hard to find" and "allocated" get used interchangeably, but they're not the same thing. A bottle can be hard to find because a store is holding it back for regulars, or because it's genuinely allocated by the distillery itself. Tonight's raffle bypasses both problems — a $100 ticket buys the same shot regardless of who you know or which store you frequent.

The Perfect Pour app — available now. Log tonight's raffle result in your Logbook — win or not, it's worth tracking how these access windows compare to your usual store's allocation pattern. Build your Rickhouse →
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TODAY'S ENTRY BOTTLE
Evan Williams Bottled-in-Bond Kentucky Straight Bourbon Whiskey
$24.99 Widely stocked nationwide at grocery and liquor stores, no allocation or limit.
Flavor Profile — Traditional Kentucky bourbon — expect caramel, vanilla, and light oak spice consistent with its standard mash bill, with a clean, moderate finish at 100 proof.
Production Context — Distilled by Heaven Hill and aged at least four years under the federal Bottled-in-Bond rules — one distillery, one distilling season, bottled at exactly 100 proof.
Why This Matters — With Bib & Tucker's new 8-year BiB and today's Flight both centered on the Bottled-in-Bond category, this is the cheapest way to learn what the BiB label actually promises before spending $65.
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THE CHASE
How to read the chase ratings
YESworth chasing
WATCHhold for now
PASSskip this one
Bottle 1 — Under $80
Bib & Tucker 8-Year Bottled-in-Bond
Window: National ship date September 2026; distributor pre-commitments opening now
Where: Nationwide via Deutsch Family Wine & Spirits distribution network
MSRP: $65
Flavor Profile — A Tennessee high-rye mash bill at 100 proof points toward a spicier, more structured profile than a standard-strength bottling
YES
Rationale — An 8-year age statement on a first-ever Bottled-in-Bond release doubles the legal minimum, and a gold medal at the 2026 San Francisco World Spirits Competition backs it up.
Bottle 2 — $80 to $200
Commonwealth Causes Ultimate Bourbon Collection Raffle
Window: Entries close July 30, 2026, 8:00 PM ET — drawing held same night
Where: Commonwealth Causes online raffle portal
MSRP: $100 per ticket, capped at 1,500 tickets
Flavor Profile — Profile unconfirmed — this is an access mechanism, not a single bottle
YES
Rationale — A $100 ticket for a shot at six bottles of Pappy Van Winkle, with proceeds funding Kentucky charities, is a cleaner shot at allocated bourbon than most lottery systems offer.
Bottle 3 — $200 and up
No new $200-plus release landed in this window. Sometimes the high end is quiet, and that's fine — we'd rather say so than pad the list with a bottle you saw yesterday.
Today's AWIB Hunt section covers 5 active drops, lotteries, and walk-up windows with full palate direction, rationale, and the Hunt Intelligence Note. See the full Hunt in The Brief →
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THE BAR TALK
Does an 8-Year Bottled-in-Bond at $65 Reset the Value Bar?

Bib & Tucker just released its first Bottled-in-Bond bourbon, aged twice as long as the law requires, and the bourbon community is arguing about whether that's actually a big deal. One camp says doubling the age minimum on a debut BiB release is a real commitment most brands never make. The skeptical camp points out that Old Fitzgerald and Henry McKenna already deliver comparable or longer age statements at similar or lower prices — so the real advantage here might just be the competition medal, not the age itself.

First Sip Moment —

Bottled-in-Bond is a legal category, not a marketing term. It requires whiskey from one distillery, one distilling season, aged at least four years, and bottled at exactly 100 proof. The law dates to 1897, when it was the first consumer protection act in American history. Any brand doubling that four-year floor is choosing to spend more time and money than the label technically requires.

The Math —

Bib & Tucker's release is an 8-year-old, 100-proof Tennessee high-rye distilled in a single 2018 season, priced at $65 and shipping nationally in September. It earned a gold medal and a 92-point score at the 2026 San Francisco World Spirits Competition. The brand grew 22% in 2025 to 31,000 cases in U.S. depletions.

What It Means For The Rest Of Us —

Doubling the legal age minimum on a first BiB release is a real bet, not decoration — worth trying once it ships.

Today's AWIB Bar Talk has 2 more debates with full source citations, fact-checked positions, and editorial assessment. Read the full debates in The Brief →
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SECONDARY SPOTLIGHT
Eagle Rare 17 Year (2024 BTAC release)
Realized Price
$410
Peak Price
$650
Floor Erosion
↓ 36.9%
($650 − $410) ÷ $650 × 100 = 36.9% erosion
What Floor Erosion Means —

Floor erosion is how much a bottle's resale value has dropped from its all-time high. Eagle Rare 17 peaked at $650 on the secondary market in late 2022; it's now realizing around $410, a drop of nearly 37 percent — the steepest erosion of any tracked BTAC bottle this window. As the lowest-proof, most accessible entry in the Antique Collection, it's also the most exposed to the broader mid-tier allocated correction that's been building since 2024.

The lesson: Not every allocated bottle holds its floor the same way — the ones with the widest reach into casual collectors tend to correct hardest when supply catches up.
Today's AWIB Secondary section grades 2 more bottles with realized prices, floor erosion math, lineage notes, and buy/hold/sell calls. Read the full secondary report in The Brief →
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ALSO IN TODAY'S AWIB
Today's Flight: Bib & Tucker 8-Year Bottled-in-Bond vs. Henry McKenna 10-Year Single Barrel Bottled-in-Bond — full comparison and verdict in the AWIB.
Today's AWIB Opening Pour also covers Beyoncé's full, independent buyout of her SirDavis whisky brand from Moët Hennessy, ending a two-year partnership on a label that already sold 25,000 cases in the U.S. last year.
Today's AWIB Rickhouse Report breaks down a new 50% tariff on Canadian whisky taking effect August 19 — landing just weeks after Scotch went duty-free in the U.S., and what it means for Crown Royal and Canadian Club pricing this fall.
Today's Full AWIB Includes (in reading order)
Bar Talk: 3 debates · The Hunt: 5 active drops · Label Room: 5 items · The Secondary: 3 graded bottles
Rickhouse Report: 5 stories · Regional Report: 3 stories
The full AWIB walks today's bourbon world in reader-forward order — the Opening Pour lead stories, the community Bar Talk, the side-by-side Flight comparison, every active Hunt window, the full Label Room pipeline, the Secondary market grading, and the industry-depth Rickhouse, Regional, and Research Notes coverage. Plus full source trail. Read the full Brief →
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The Perfect Pour — available now.
Build your Rickhouse, log every pour in your Logbook, and learn your palate with your Pour Print — the app that turns every pour into your next discovery.
Founder’s rate: lock $99/year for life as a Bourbon Keeper (through July 3, 2027).

Want the full picture? The complete American Whiskey Industry Brief — every section, every source, every story — is published free every morning at chasingtheunicornpodcast.com. Read it at chasingtheunicornpodcast.com/the-brief/.

Read the Full Brief

Chasing a specific bottle? The Bourbon Release Calendar lists every lottery deadline, walk-up window and MSRP we're tracking — updated every morning.

Mentioned in this episode: Buffalo Trace, Eagle Rare, Weller, Pappy Van Winkle, Heaven Hill, Old Fitzgerald, Henry McKenna, Evan Williams, Blanton's, Sazerac, BTAC

About John Schuster II

John Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief. A retired U.S. Army Major who spent twenty-six years across the Navy and Army — and an Executive Bourbon Steward — he built a career on systems and on teaching, and now points both at American whiskey. The Cut is his daily take on what moved in bourbon and why it matters, made the way he makes everything: for someone, not everyone. More at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S. Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.