Chasing The Unicorn

Your Quest For the Perfect Pour

Three Bourbons, Three Prices, One Father's Day Deadline: The Gift Map Is Unusually Clean

June 10, 2026 · S02E45 · CHASING THE UNICORN

Three Bourbons, Three Prices, One Father's Day Deadline: The Gift Map Is Unusually Clean

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June 10, 2026

Three Bourbons, Three Prices, One Father's Day Deadline: The Gift Map Is Unusually Clean

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Wednesday theme: **Market, Pricing & Release Specs** — anchor story is the Father's Day three-tier pricing map ($54.99 / $99.99 / $199.99), spotlight bottle is Wild Turkey Master's Keep Triumph 2026 (Cut Spotlight: true).

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The Cut — June 10, 2026 Episode: Wednesday, June 10, 2026

This is The Cut.

Three price points, three real specs, one gift that lands before June 21 — and the clock on the cheapest option closes faster than you think.

I'm John from Chasing the Unicorn Podcast. Here's what we're going after today. June 10, 2026.

Here's where we want to end up. You walk away with one bottle — the right one for who you're buying for — ordered before the shipping window closes and the MSRP disappears.

Here's what makes it tricky. Father's Day bourbon research usually happens against moving targets — incomplete specs, pre-sale windows that closed before anyone told you, walk-up pricing that hasn't landed yet. This week the math is unusually clean: three confirmed prices, three real production specs, all with visible deadlines. The problem is that those deadlines are different for each tier, and the tightest one is five days out.

Here's the move. Match the tier to the recipient, then act on the deadline for that tier — not the category. The $54.99 tier, the $99.99 tier, and the $199.99 tier each have a different close date. Pick your price first, then execute before that specific window shuts.

The reason this works starts with what the price actually buys you at each level. The $54.99 bottle is E.H. Taylor Jr. Old Warehouse "C" Bottled-in-Bond 2026. BiB is a federal production standard — one distillery, one season, four years minimum, 100 proof exactly, nothing added. When a label says Bottled-in-Bond, those specifics are government-verified. The "Old Warehouse C" designation goes further: it names a specific 19th-century stone structure on the Buffalo Trace campus whose thicker walls produce slower, more integrated aging than the modern steel-frame rickhouses. Pre-allocation is live right now, before the press release reaches bourbon media. The $99.99 bottle is Old Fitzgerald Bottled-in-Bond 11-Year — same federal credential, but wheated mash, which means wheat replaces rye and the palate runs softer, rounder, more dessert-forward. An 11-year age statement that reads premium at face value without explanation. Walk-up availability runs through June 14 at Heaven Hill-connected retailers in Kentucky and Tennessee. The $199.99 bottle closes June 15.

That $199.99 bottle is Wild Turkey Master's Keep Triumph 2026, and it's the one to understand clearly before the allocation closes. Seventeen-year minimum age at 116.4 proof, 11,400 bottles nationally — the smallest Master's Keep release since the series launched in 2015. Dried fig and dark fruit on the nose, then the Wild Turkey house spice kicks in: black pepper, toasted oak, and a finish that Whisky Advocate described as markedly smoother than the proof suggests after 17 years of integration. The allocation closes June 15 — five days. After that, any inventory that didn't move goes to open shelf at market pricing. Secondary pre-sale bids are already showing $280 to $320 with no confirmed trades yet. MSRP is the only number with certainty attached right now. This is worth the chase. ReserveBar, Seelbach's, and Total Wine allocated accounts all have inventory — call today and confirm before you make any commitments.

Also on today's chase: Knob Creek 9-Year Cask Strength 2026-01 at an estimated $69.99 — COLA confirmed at 120.4 proof, national availability still two months out, but retailer notification lists are open now and the gap between confirmation and distribution is when the list is shortest. And the $200-plus tier is quiet this edition — no Hunt entry genuinely belongs there. Full read on all three is in today's Cut Daily on our website. Free.

A word of caution on the gift research. The clean price map is real, but "confirmed MSRP" and "guaranteed availability at your local retailer" are two different things. The Taylor pre-allocation and the Old Fitz walk-up both depend on your retailer being in the right distribution network. The rule: confirm inventory before you commit to the gift — then order. The price of being wrong here isn't just overpaying on a secondary site. It's showing up with nothing on June 21. The move covers the research; you still have to make the call.

Today's American Whiskey Industry Brief on Patreon has the Flight — Old Fitzgerald BiB 11-Year against Larceny Barrel Proof A926. Same credential, same grain family, a $45 price gap, and the Father's Day value verdict with actual tasting notes. Don't miss that one if you're on the fence between the $99.99 tier and a cheaper wheated alternative. And the Rickhouse Report covers the full BTAC 2026 pricing architecture — Stagg to $149, Weller to $139, Eagle Rare 17 holding at $99 — including the state lottery portal dates opening June 17 through 25.

That's The Cut. The full American Whiskey Industry Brief is at patreon.com/ChasingTheUnicornPodcast. I'm John Schuster. Thanks for joining me. Your unicorn is out there.


In this episode

▶  Listen to this episode on Spotify Wednesday’s Cut opens with the cleanest Father’s Day bourbon gift map in recent memory — three confirmed MSRPs at three price points, each backed by real production specs and a hard shipping deadline before June 21. At $54.99, E.H. Taylor Jr. Old Warehouse “C” Bottled-in-Bond 2026 has pre-allocation…

Mentioned in this episode: E.H. Taylor, Buffalo Trace, Eagle Rare, Weller, Wild Turkey, Heaven Hill, Larceny, Old Fitzgerald, Knob Creek, Stagg, BTAC


The Written Briefing

The Cut Daily

▶  Listen to this episode on Spotify

Wednesday's Cut opens with the cleanest Father's Day bourbon gift map in recent memory — three confirmed MSRPs at three price points, each backed by real production specs and a hard shipping deadline before June 21. At $54.99, E.H. Taylor Jr. Old Warehouse "C" Bottled-in-Bond 2026 has pre-allocation windows live right now, before the press release lands. At $99.99, Old Fitzgerald Bottled-in-Bond 11-Year offers walk-up availability through June 14 at Heaven Hill-connected retailers. At $199.99, Wild Turkey Master's Keep Triumph 2026 — 17 years, 116.4 proof, 11,400 bottles nationally — closes its allocation window June 15. Standard ground shipping closes June 17 for most retailers. Father's Day is June 21. The gift research is done; the action window is four business days. Also in today's edition: the Maker's Mark FAE-01 stave code debate, and the Secondary Spotlight on Old Forester Birthday Bourbon 2024 at 60% floor erosion from its $295 peak. Listen to the full Cut at chasingtheunicornpodcast.com. Full American Whiskey Industry Brief at chasingtheunicornpodcast.com/the-brief/.

Listen to today’s episode on Spotify, or find us wherever you get your podcasts.

The Cut Daily
The pulse of American whiskey: What moved — and why it matters.
Chasing the Unicorn Podcast Edition · A Drunken Unicorn Production
Report Date: June 10, 2026
Reporting Period: June 8, 2026 through June 10, 2026
Classification: Free Edition · Share with Attribution
Free Edition · The Cut Daily · Chasing the Unicorn Podcast · A Drunken Unicorn Production · Drunken Unicorn Productions, LLC. The Cut Daily is the free gateway brief to the American Whiskey Industry Brief. Share, quote, and repost freely with attribution. Required attribution: "The Cut Daily · June 10, 2026 · Chasing the Unicorn Podcast · A Drunken Unicorn Production." The full AWIB is published free every morning at chasingtheunicornpodcast.com. Permissions and inquiries: chasingtheunicornpodcast.com.

Informational and entertainment purposes only. Nothing here is investment advice. Verify before buying, trading, or bidding. We are not liable for errors or financial losses.
What Is The Cut Daily? — The Cut Daily is the free written brief from Chasing the Unicorn. Every weekday we translate the biggest moves in American whiskey into plain English, teach one bourbon concept you can use at the shelf today, flag one bottle under $60 worth knowing about, and curate three Hunt picks across three price tiers. Knowledge-first chase. No FOMO. Just what moved and why it matters.
The full American Whiskey Industry Brief — every story, every Hunt entry, every debate, every auction — is published free every morning. If you want the full pour, not just the taste, read it at chasingtheunicornpodcast.com/the-brief/.
The Cut Daily is the free written companion to today's American Whiskey Industry Brief.
IN TODAY'S CUT

Three bottles. Eleven days. Choose one. Three confirmed bourbon specs landed in the same 48-hour window — $54.99, $99.99, and $199.99 — each with a hard shipping deadline before Father's Day on June 21. Standard ground-ship cutoff is June 17. Here's which tier matches who you're shopping for.

The bourbon gift map for Father's Day crystallized this week with unusual precision — three confirmed MSRPs at three price points, all backed by real production specs, all closing before the June 17 standard ground-shipping cutoff. The $54.99 tier is E.H. Taylor Jr. Old Warehouse "C" Bottled-in-Bond 2026 — federal BiB credential, pre-allocation live now. The $99.99 tier is Old Fitzgerald Bottled-in-Bond 11-Year — wheated Heaven Hill, walk-up available through June 14. The $199.99 tier is Wild Turkey Master's Keep Triumph 2026 — 17 years, 116.4 proof, June 15 allocation close. Also in today's edition: the community is debating whether Maker's Mark's new FAE-01 stave code is a genuine flavor departure or another chapter in a seven-year Wood Finishing Series story, and we look at what barrel finishing actually does — and how grain geometry figures into it.

THE BIG MOVE
Three Confirmed Bourbon Prices, Three Real Specs, One Father's Day Deadline — The Gift Map Just Got Unusually Clean
Event Date: June 8–10, 2026 (MSRP confirmations across the 48-hour window)

Three confirmed MSRPs at three price points inside 48 hours is rarer than it sounds. Most Father's Day bourbon research happens against moving targets — incomplete specs, pre-sale windows that close before the announcement reaches your inbox, or walk-up pricing that hasn't landed yet. This week, the math is clean and the deadlines are visible.

At $54.99, E.H. Taylor Jr. Old Warehouse "C" Bottled-in-Bond 2026 is the value tier. The federal BiB credential means one distillery, one season, minimum four years, exactly 100 proof, nothing added. The "Old Warehouse C" designation names a 19th-century stone structure at Buffalo Trace whose thicker walls produce slower, more integrated aging than the modern steel-frame rickhouses on campus. Pre-allocation windows are live right now — before the press release tells everyone else to start asking. The 2025 edition realized $78–$88 on the secondary at its 30-day post-release mark, which is $20 to $30 above retail.

At $99.99, Old Fitzgerald Bottled-in-Bond 11-Year is the mid-tier call. Same 100-proof BiB credential, but wheated mash — wheat replaces rye, making the palate softer, rounder, more dessert-forward — plus an 11-year age statement that communicates premium at face value. Walk-up availability continues through June 14 at Heaven Hill-connected retailers in Kentucky and Tennessee.

At $199.99, Wild Turkey Master's Keep Triumph 2026 — 17 years, 116.4 proof, 11,400 bottles nationally — has a formal allocation close on June 15. Secondary pre-sale queries are showing $280–$320 with no confirmed trades yet. MSRP is the only rational entry point.

Father's Day is June 21. Standard ground-ship closes June 17. The action window is four business days.

What It Means For Your Shelf — Match the tier to the recipient's category depth — the Taylor rewards someone who tracks provenance, the Old Fitz reads premium at face value, and the Master's Keep announces itself before anyone pours a drop.
From today's AWIB Opening Pour. This is one of four lead stories in today's AWIB Opening Pour. The other three: E.H. Taylor Jr. Old Warehouse "C" BiB 2026 locks final spec at $54.99 with pre-allocation live before the press release lands; Maker's Mark Wood Finishing Series 2026 FAE-01 confirms at 108 proof — the first FAE (French American Extruded) stave code in the series' commercial history; BTAC 2026 dual COLA completion for William Larue Weller and Eagle Rare 17 triggers WLW 2025 secondary correction of 8–10% in nine days. Read all four lead stories in The Brief →
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FIRST SIP
Finishing
Paired with today's: Maker's Mark Wood Finishing Series 2026 FAE-01 TTB confirmation at 108 proof — the first French American Extruded stave geometry in the series' commercial history, and the subject of today's Bar Talk debate on whether grain geometry actually changes what ends up in the glass.

Maker's Mark just confirmed a new stave profile for its Wood Finishing Series. Whether that profile changes the pour is today's Bar Talk. Before that argument makes sense, finishing itself needs to.

After primary aging is done, some bourbons get time in a second vessel — rum cask, port barrel, sherry butt, or in the case of the Wood Finishing Series, specially prepared oak staves placed directly into the barrel for a secondary contact period. A few months, sometimes longer. This is finishing.

Done right, a finish layers something new on top of a bourbon that's already good. Port adds dark berry and dried fruit. Rum adds tropical sweetness. Sherry adds oxidative depth and nuttiness. A French-geometry stave — what Maker's is testing with FAE-01 — cuts the oak to a narrower grain pattern than American-standard staves, which theoretically extends surface-contact time between whiskey and wood and changes the ratio of what gets extracted from the wood's surface versus its deeper layers.

Done wrong, a finish covers up a mediocre base whiskey. If the finish is all you taste and the bourbon underneath is thin, the cask is doing concealment work, not depth work.

The test is simple: can you still taste the bourbon underneath? If the base comes through and the finish arrives as added complexity, the finish earned its place. If all you get is port and grape — or in FAE-01's case, if the stave geometry is the whole story — something's being hidden.

What this changes: Taste through the finish. If you can still taste the bourbon, the finish earned its place. If you can't, find a different bottle.

The Perfect Pour app — beta open now, launches July 4. For the full deep-dive on finishing — the chemistry behind vanillin extraction in French versus American oak geometry, the difference between stave finishing and cask finishing, and a walkthrough of how to identify finishing character versus base spirit in a blind pour — get notified when the Perfect Pour app launches. Take your seat in the beta →
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TODAY'S ENTRY BOTTLE
Old Forester 100 Proof Kentucky Straight Bourbon Whiskey
$25–$30 Widely available nationally at most grocery stores, liquor stores, and big-box retailers with spirits sections; one of the most consistently stocked bourbons in the country at this price tier
Flavor Profile — Classic Brown-Forman traditional mash expression — brown sugar and vanilla on the nose, a mid-palate with dried cherry and mild oak, and a clean finish with light spice that is honest about its proof without being rough; the 100-proof bottling delivers noticeably more structure and flavor depth than the standard 86-proof version at only a marginal price difference
Production Context — Distilled at Brown-Forman's Early Times Distillery in Louisville, Kentucky, using a high-rye mash bill of approximately 72% corn, 18% rye, and 10% malted barley; aged in new charred oak without age statement, with the 100-proof expression drawing from the same solera-influenced blending program that anchors Old Forester's annual Birthday Bourbon release — whose 2026 COLA this week confirmed a third consecutive stable 98-proof spec at $69.99
Why This Matters — After a run of wheated and BiB expressions in recent Entry Bottle picks, Old Forester 100 puts the traditional high-rye mash bill family in the glass — the branching point where you start to understand why the same shelf price buys you a noticeably different experience depending on which grain the distillery leaned into
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THE CHASE
How to read the chase ratings
YESworth chasing
WATCHhold for now
PASSskip this one
Bottle 1 — Under $80
Knob Creek 9-Year Cask Strength 2026-01
Window: COLA confirmed June 8, 2026; national availability expected July–August 2026; retailer notification lists open now
Where: Binny's Beverage Depot, Seelbach's, Total Wine allocated Beam Suntory accounts, and independent specialty retailers with Knob Creek Cask Strength access
MSRP: $69.99 (estimated — Beam Suntory official confirmation pending)
Flavor Profile — Walnut and toasted oak up front, dark caramel and cinnamon spice through the palate, finishing long with light charcoal smoke and a butterscotch-and-pepper close consistent with the 2025 batch at 119.6 proof
WATCH
Rationale — The COLA confirmation at 120.4 proof gives buyers the proof data six to eight weeks before national distribution, and the notification-list gap is at its widest right now — but the WATCH call holds because Beam hasn't confirmed MSRP and the availability window is still two months out. Get on the list; commit funds when the number is official.
Bottle 2 — $80 to $200
Wild Turkey Master's Keep Triumph 2026
Window: Pre-allocation open through June 15, 2026 — five days remaining
Where: ReserveBar, Seelbach's, Total Wine allocated accounts, and independent specialty retailers with Wild Turkey Master's Keep allocation; control-state ABC systems (Virginia, Pennsylvania, Ohio, North Carolina) each receiving approximately 30% of the national allocation
MSRP: $199.99
Flavor Profile — Rich dark fruit and dried fig on the nose, Wild Turkey house spice — black pepper and toasted oak — arriving on the mid-palate, with a finish that Whisky Advocate's preview notes described as markedly smoother than the 116.4 proof suggests after 17 years of integration
YES
Rationale — Seventeen-year age statement at 116.4 proof with 11,400 bottles nationally — the smallest Master's Keep release since the series launched in 2015 — and pre-sale secondary queries already showing $280–$320 against a $199.99 MAP. June 15 is a hard close; after that, any remaining inventory moves to open shelf at market pricing, and MSRP is the last rational price this bottle will see before the secondary floor forms.
Bottle 3 — $200 and up
No new $200-plus Hunt entry in today's window. Master's Keep Triumph 2026 at $199.99 belongs in the $80–$200 tier — it is not a $200-plus bottle — and the high end of the Hunt is genuinely quiet this edition. We'd rather say so than slot the wrong bottle into the wrong tier.
Today's AWIB Hunt section covers 5 active drops, lotteries, and walk-up windows with full palate direction, rationale, and the Hunt Intelligence Note. See the full Hunt in The Brief →
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THE BAR TALK
New Stave Code, New Flavor — or the Seventh Chapter of a Familiar Wood Finishing Series Story?

The Wood Finishing Series has been telling a version of the same story since 2019: a new stave code arrives, Greg Davis explains the geometry, and the community debates whether the change is detectable in a blind pour or whether they're all tasting the same wheated base with different vocabulary. FAE-01 is the seventh iteration — and the difference this time is that it's the first release to change the actual grain geometry of the stave rather than the char pattern on American-cut oak. The skeptic camp has heard "genuine departure" before. The believers point out that geometry is a different variable than char level, and Davis has spent a career making distinctions that show up in the glass. Both positions have a real argument.

First Sip Moment —

A stave is a single piece of oak inserted into a barrel to provide extra wood-to-whiskey contact during a finishing period. American-geometry staves are cut with the grain running the same direction as a standard bourbon barrel — wide-grain, deep extraction profile. French-geometry staves cut the grain narrower, closer to the tighter ring spacing of slower-growing French forest oak. The narrower grain creates more micro-surface contact points per square inch without adding total surface area. FAE-01 pairs that French grain pattern with American char preparation — the char satisfies the BiB and standard bourbon requirements while the French grain geometry changes the extraction ratio. Davis's argument is that narrower grain extends the time each whiskey molecule spends in contact with the wood's soluble compounds before moving on. The community will be able to test that argument in August when the first independent reviews land.

The Math —

Maker's Mark Wood Finishing Series 2026 FAE-01: 108 proof, TTB COLA confirmed June 7, 2026. First French-American hybrid stave geometry in WFS commercial history — all prior WFS codes used SE (Seared/Extruded) American-geometry staves. WFS SE4xO2 2025: 107 proof. WFS SE4 2023: 105 proof. Standard WFS MSRP range: $79.99–$84.99. Distribution via Maker's Mark Premier retailers expected 2–3 weeks post-COLA confirmation, landing in the late June window. The 3-point proof increase over SE4xO2 2025 is the widest single-release jump in the series since 2022. Davis calibrated upward, which suggests extraction from the FAE staves is working at proof rather than requiring dilution to bring the finish into register.

What It Means For The Rest Of Us —

Stave geometry is real. Whether FAE-01 delivers on it will be in the August reviews — not in the COLA filing.

Today's AWIB Bar Talk has 2 more debates with full source citations, fact-checked positions, and editorial assessment. Read the full debates in The Brief →
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SECONDARY SPOTLIGHT
Old Forester Birthday Bourbon 2024
Realized Price
$118
Peak Price
$295
Floor Erosion
↓ 60.0%
($295 − $118) ÷ $295 × 100 = 60.0% erosion
What Floor Erosion Means —

Floor erosion measures how far a bottle's secondary-market price has dropped from its recorded peak. Old Forester Birthday Bourbon 2024 peaked at $295 in October 2022 and realized $118 at Unicorn Auctions on June 6, 2026 — sixty percent below that high. The mechanism behind the compression is specific: the Birthday Bourbon 2026 COLA confirmation this week locked the spec at 98 proof for the third consecutive year, removing the vintage-scarcity rationale for holding the 2024 edition. When buyers know the incoming vintage carries an identical proof and the same $69.99 MSRP, the argument for holding a prior vintage shifts from "this spec won't repeat" to "why am I paying $118 for something that will be on shelves in September at retail?" At $118 realized, the 2024 edition still carries a 68% secondary premium over retail — but that premium will compress further as the 2026 pre-allocation window opens and sellers with 2024 stock decide whether to clear it before the new vintage renders it redundant on the gifting shelf.

The lesson: Spec stability is good news for buyers and bad news for holders — when the incoming vintage locks an identical proof and price, prior-vintage secondary premiums compress faster than the bottle's quality warrants.
Today's AWIB Secondary section grades 2 more bottles with realized prices, floor erosion math, lineage notes, and buy/hold/sell calls. Read the full secondary report in The Brief →
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ALSO IN TODAY'S AWIB
Today's Flight: Old Fitzgerald BiB 11-Year ($99.99, 100 proof, wheated) vs. Larceny Barrel Proof A926 ($69.99, 126.8 proof, wheated) — same credential, same grain family, a $45 price gap, and a Father's Day decision clock running through June 17. Full side-by-side tasting notes, the value verdict, and which bottle wins for which recipient in today's American Whiskey Industry Brief.
Buffalo Trace's distributor letter landed June 9 with the full BTAC 2026 fall pricing architecture — Stagg to $149, Weller to $139, Eagle Rare 17 holds at $99. Today's AWIB Rickhouse Report covers the cost-recovery math behind the differential increases, what the $149 Stagg MSRP means against a current $1,100-plus secondary floor, and the state lottery portal dates opening June 17–25 for Pennsylvania, North Carolina, and Michigan.
MGP confirmed a 7–12% Q3 2026 bulk contract rate increase on rye and high-corn bourbon contracts. Today's AWIB Rickhouse Report identifies the NDP labels most exposed in the $45–$75 shelf tier, when that increase reaches your local shelf (October), and which transparent-sourcing brands are likely to announce MAP adjustments first — giving buyers a Q3 window to stock current pricing before the distributor letter cycle catches up.
Today's Full AWIB Includes (in reading order)
Opening Pour: 4 stories · Bar Talk: 3 debates · The Flight: 1 comparison · The Hunt: 5 active drops (note: Larceny Barrel Proof A926 Father's Day ship deadline expires today) · Label Room: 5 items · The Secondary: 3 graded bottles
Rickhouse Report: 5 stories · Regional Report: 3 stories
The full AWIB walks today's bourbon world in reader-forward order — the Opening Pour lead stories, the community Bar Talk, the side-by-side Flight comparison, every active Hunt window, the full Label Room pipeline, the Secondary market grading, and the industry-depth Rickhouse, Regional, and Research Notes coverage. Plus full source trail. Read the full Brief →
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The Perfect Pour — beta open now, launches July 4.
Build your Rickhouse, log every pour in your Logbook, and learn your palate with your Pour Print — the app that turns every pour into your next discovery.
Founder’s rate: lock $99/year for life as a Bourbon Keeper (through July 3, 2027).

Want the full picture? The complete American Whiskey Industry Brief — every section, every source, every story — is published free every morning at chasingtheunicornpodcast.com. Read it at chasingtheunicornpodcast.com/the-brief/.

Read the Full Brief

About John Schuster II

John Schuster II is the host of Chasing the Unicorn Podcast and the editor and publisher of the American Whiskey Industry Brief. A retired U.S. Army Major who spent twenty-six years across the Navy and Army — and an Executive Bourbon Steward — he built a career on systems and on teaching, and now points both at American whiskey. The Cut is his daily take on what moved in bourbon and why it matters, made the way he makes everything: for someone, not everyone. More at momentfirst.com.

About Shauna Hann

Shauna Hann is the editor and a contributor across Chasing the Unicorn Podcast and the American Whiskey Industry Brief, and co-host of Beyond the Cut. A teacher of more than twenty years — including at West Point and across the U.S. Army — she brings historical depth and structural rigor to the work, and a gift for making complex things simple. More of her work is at shaunaonthego.com.