Chasing The Unicorn

Your Quest For the Perfect Pour

The seal of The Wantage — a wantage rod standing in the bung of a barrel

Issue

The Wantage

Week of 8–12 June 2026

The gap between what the barrel claims and what is in it.

← The Wantage  /  Week of 8–12 June 2026

01

The Question

one question, argued

Is Bottled-in-Bond still a premium tier — or has the federal guarantee become the floor spec everyone meets, with age handed away on top?

02

The Verdict

The positionBottled-in-Bond used to mean something. Now it's the baseline — every distiller hits the 100 proof, four-year, one-distillery mark, so it can't be what you pay extra for. Production is down 12.7%, aged stock is supposedly scarce, and they're still charging about ten dollars for seven extra years of age. They can't raise everyday prices, so they throw the age in on top to look generous.

~$1.43/yr
The implied price of an extra year of age between George Dickel BiB 13-Year and New Riff BiB 6-Year — same proof, ~$10 for seven more years.
03

The Evidence

8 points · 2026-05-05 to 2026-06-12

Assembled from the daily brief’s own archive across months — the part no single day’s news can show. Every line is dated so it can be checked.

04

So What

by where you sit

The same week means different things to a distiller, a retailer and a collector.

05

The Call

dated and falsifiable

Three predictions with dates on them, published so they can be wrong.

By 30 Sep 2026Heaven Hill's Evan Williams BiB cut to $17.99 (effective July 1) holds with no upward revision — the entry bond stays marked down.

By 31 Dec 2026George Dickel BiB 13-Year will not sustain a retail-or-secondary premium of more than $30 over New Riff BiB 6-Year — the age give-away persists.

By 31 Dec 2026At least one 2026-cycle Bottled-in-Bond will relaunch without its year-count age statement, reverting to the bare 4-year bond minimum rather than defend the number under the new TTB floor rule.

Calls are never edited after publication. When one misses it is marked in corrections and stays on this page.

07

The Standing Position

reopening 2026-06-05

Every issue reopens the argument behind it and either defends it on the evidence since, or concedes it.

DEFENDEDDefended, and the one exception I carved out is closing. On 6 June I said only the true trophy still held a firm floor; by 9 June the 2025 William Larue Weller secondary fell from $1,700 to $1,500-$1,580, roughly 10% off in eight days. The deadline logic now reaches the top rail. The KDA Q2 census printed a 12.7% year-over-year proof-gallon decline across members — broader than the 15% MGP front-of-pipe cut I logged — production retreating because demand softened, not because stock is scarce. None of the three calls is due: Master's Keep's window closes 15 June, Larceny A926 only shipped 7-10 June and needs a secondary print, the matched-basket read is months out. One week settled the trophy, not the calls.

Reconstructed issue. This issue was not published in its own week; it is built from what the record held on the date above its masthead, and from nothing later.

How this is built

The Wantage takes one question the trade is actually arguing about and answers it with evidence assembled across months, not a recap of the week. Every figure comes from the American Whiskey Industry Brief’s own daily record, and the monthly measurements behind it are published in The Gauge. Where the archive disagrees with itself, the figure is withheld rather than asserted.

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Cite as: The Wantage, Vol. 1 No. 9 (Week of 8–12 June 2026), Drunken Unicorn Productions.

The archive