Chasing The Unicorn

Your Quest For the Perfect Pour

The Cut

Every episode

American whiskey, distilled to what matters — a new episode every day, with a weekend edition that ties the week together.

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The full archive128 episodes

Grouped by month. Open any episode for a short summary, or go straight to the audio.

August 202614 episodes
August 14, 2026Is Terry Bradshaw's Bourbon Cocktail Menu Worth Ordering?

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August 13, 2026Why Did Old Elk Release Three Bourbons at Once?

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August 12, 2026Is Garrison Brothers Cowboy Bourbon Worth $249.99?

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August 11, 2026Can You Blend Two Rye Mash Bills in One Bottled-in-Bond Whiskey?

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August 10, 2026A Bourbon Brand Ships Whiskey to England — Now It's Opening Its Own Distillery

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August 9, 2026WeekendFrey Ranch Caps Its Farm Club At 500

Sunday's the day to look down the road, and this week has three things worth your attention: Alabama's quarterly allocated-spirits lottery is open through August 23rd, the Garrison Brothers Hye Rye pre-sale…

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August 8, 2026WeekendRNDC Bankruptcy and MGP's 59-Percent Slide

This week's current ran under every headline: what happens to the pipeline that gets bourbon from barrel to glass when parts of it stumble.

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August 7, 2026A Hat Company's Bourbon vs. the Distillery That Made It

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August 6, 2026Garrison Brothers Wants You to Wait Two Years

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August 5, 2026A $39.99 Bourbon Just Held Its Price Two Years Running

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August 4, 2026Bottled-in-Bond Just Left Bourbon Behind

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August 3, 2026Old Elk Released Three Bourbons in One Day to Prove a Point

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August 2, 2026WeekendGarrison Brothers Hye Rye Pre-Sale Closes August 10th

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August 1, 2026WeekendGarrison Brothers Pre-Sells a 2028 Hye Rye

It's the Saturday recap on The Cut Weekend. Franklin walks through a week of restart, risk, value, and access across four different producers, then lingers on Garrison Brothers' new pre-sale — a Hye Rye…

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July 202631 episodes
July 31, 2026Old Elk's Three-Bottle Bourbon Experiment

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July 30, 2026Six Bottles of Pappy, One $100 Ticket, Tonight

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July 29, 2026Three Bourbons, One Decade, One $70 Price

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July 28, 2026A Bourbon Just Spent 27 Months in a Pineapple Cask

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July 27, 2026A Kentucky Distillery Just Turned the Lights Back On

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July 26, 2026WeekendBirthday Bourbon Lands Early, Before September 2 Release

Franklin walks through the week ahead: a free Ohio lottery for Weller Antique 107 closing tonight, the pre-allocation window for Wild Turkey's Master's Keep Triumph closing Thursday, and the real story of the…

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July 25, 2026WeekendOld Fitzgerald Beats Weller in Blind Tasting

Saturday's recap ties the week together around one idea: the honest bottle keeps winning. Franklin walks through a Heaven Hill supply squeeze, New Riff's first 8-year Bottled-in-Bond, an August price increase…

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July 24, 2026A $27 Bottle Just Beat Weller Blind

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July 23, 2026This Free Bourbon Lottery Closes at Midnight

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July 22, 2026Your Cheap Bourbon Just Got a Price Hike

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July 21, 2026New Riff Just Turned Eight Years Old

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July 20, 2026Your $23 Bourbon Just Got Scarcer

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July 19, 2026WeekendMichter's and Stagg Lotteries Close Monday July 20th

It's Sunday, and Franklin trades the rearview for the windshield. Michter's Toasted Barrel Finish pre-order and Virginia's George T. Stagg lottery both close Monday, July 20th, so this is the week to act.

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July 18, 2026WeekendThe Cut Weekend: The Week in the Glass — July 18, 2026 — SE02E83 — E.H. Taylor Lands at $54.99, Five Under Expected

This week's news ran on long bets: new warehouses at Heaven Hill, a second Peerless tasting room, and Buffalo Trace landing the next E.H. Taylor release at $54.99.

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July 17, 2026SE02E82 — A $15 Gap Her Staff Couldn't Guess

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July 16, 2026SE02E81 — One Founder, Thirty Barrels, One Winner

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July 15, 2026SE02E80 — One Price Held, One Didn't

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July 14, 2026SE02E79 — Peerless Opens a Second Door

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July 13, 2026SE02E78 — Heaven Hill Bet Against Itself

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July 12, 2026WeekendThe Cut Weekend: On Deck — July 12, 2026 — SE02E77 — Four Roses 2026 Pre-Allocation Closes July 18

Franklin takes a quiet Sunday minute to lay out the week's real dates: Four Roses' 2026 Limited Edition Small Batch pre-allocation closes July 18 at $129.99 for Brent Elliott's 108.2 proof blend, with New…

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July 11, 2026WeekendThe Cut Weekend: The Week in the Glass — July 11, 2026 — SE02E76 — Wild Turkey 101 Beats Pricier Bottles, 3 of 4

Franklin closes out the week by tracing one question through five days of news: what actually makes a bottle worth its price.

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July 10, 2026SE02E75 — A $28 Bourbon Keeps Beating $80 Ones

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July 9, 2026SE02E74 — Ohio's Free Stagg Lottery Closes Sunday

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July 8, 2026SE02E73 — Four Roses 2026 Pre-Allocation: Buy It Before It Exists

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July 7, 2026SE02E72 — E.H. Taylor Jr. BiB 2026: The Man Who Passed the Law, $69.99

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July 6, 2026SE02E71 — Elijah Craig Barrel Proof E926: $74.99 Before the Floor Closes

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July 5, 2026WeekendThe Cut Weekend: On Deck — July 5, 2026 — SE02E70 — Four Roses 2026 Pre-Allocation Closes Today

The Four Roses 2026 Limited Edition Small Batch pre-allocation closes this afternoon, and Franklin lays out exactly what you're deciding and where to go.

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July 4, 2026WeekendThe Cut Weekend: The Week in the Glass — July 4, 2026 — SE02E69 — Mount Vernon's $1,000 Spirit of '76, 350 Bottles

Franklin recaps a week shaped by one recurring question: what is something actually worth when the price is honest?

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July 3, 2026SE02E68 — Same Mash Bill, 2.4 Proof Points, and a Verdict Worth Knowing

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July 2, 2026SE02E67 — Two Bottles Per Person: Michter's 10-Year Walk-Up at $159.99

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July 1, 2026SE02E66 — No Lottery: Wild Turkey Barrel Proof Confirmed at $59.99

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June 202630 episodes
June 30, 2026SE02E65 — Birthday Bourbon Shrank a Year: What the Age Drop Means

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June 29, 2026SE02E64 — $99 for 18 Years: Knob Creek Pre-Allocation Closes Tonight

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June 28, 2026WeekendThe Cut Weekend: On Deck — June 28, 2026 — SE02E63 — Michter's Toasted Barrel Walk-Up Opens July 11

Franklin walks through the week ahead while it's still quiet. Michter's Fort Nelson is running a walk-up release of the Toasted Barrel Finish 2026 — July 11 through 13, $59.99, no reservation required — and…

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June 27, 2026WeekendThe Cut Weekend: The Week in the Glass — June 27, 2026 — SE02E62 — Wild Turkey Drops Two Master's Keep Bottles Simultaneously

Franklin recaps the week that was in American whiskey — from the Knob Creek 2001 Vintage Reserve's phone-call-only allocation to the TTB label drop that started the Elijah Craig Barrel Proof D926 clock, to…

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June 26, 2026SE02E61 — Wild Turkey Just Solved Comparison Shopping

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June 25, 2026SE02E60 — Eighteen Years. Eighty-Nine Dollars. Tonight Only.

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June 24, 2026SE02E59 — Everyone Else Dropped. This Bottle Didn't.

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June 23, 2026SE02E58 — Seventy-Two Hours. Then It's Gone.

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June 22, 2026SE02E51 — Your Retailer Got the Letter. You Didn't.

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June 21, 2026SE02E50 — That Label Is a Production Record

The Cut podcast runs Monday through Friday — catch tomorrow's episode on Spotify and everywhere you listen at chasingtheunicornpodcast.com/episodes .

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June 20, 2026SE02E50 — Tonight's the Last Window at Four Kentucky Distilleries

The Cut podcast runs Monday through Friday — catch the next episode Monday morning on Spotify and everywhere you listen at chasingtheunicornpodcast.com/episodes .

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June 19, 2026SE02E50 — 280 Upvotes Settled the Father's Day Bourbon Debate

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June 18, 2026SE02E49 — A $70 Bottle Ships Today. Pappy Doesn't.

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June 17, 2026SE02E48 — Tomorrow Is Your Last Father's Day Call

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June 16, 2026SE02E47 — One Bottle Per Day. No Application.

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June 15, 2026SE02E46 — Heaven Hill Just Undercut Eagle Rare 17

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June 14, 2026SE02E45 — Most Bourbon Labels Are Hiding Something

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June 13, 2026SE02E45 — Old Fitzgerald 11-Year Walk-Up Closes Tonight and KBF Drops September Program

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June 12, 2026SE02E45 — National Bourbon Day Debate Has Real Numbers and a Deadline on One Side

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June 11, 2026SE02E44 — Wild Turkey Triumph's $199.99 Window Closes in Four Days While Secondary Quotes $320

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June 10, 2026SE02E43 — Three Bourbons, Three Prices, One Father's Day Deadline: The Gift Map Is Unusually Clean

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June 9, 2026SE02E42 — E.H. Taylor Jr. BiB Approved: Get on the List Before the Press Release Drops

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June 8, 2026BTAC Lottery Is Open — $129 Gets You George T. Stagg

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June 7, 2026Four Roses Prints the Recipe on the Bottle — Here's How to Read It

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June 6, 2026Wild Turkey Rickhouse K: $125, Three Floors, Last Sessions Today

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June 5, 2026The $70 Bottle Just Won Father's Day — Larceny Barrel Proof A926 vs. Wild Turkey Triumph

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June 4, 2026Two $79.99 Windows Close Tonight — Old Fitz BiB vs. ECBP C926

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June 3, 2026108.2 Proof: Four Roses 2026 LESB Pre-Allocation Opens Before the Recipe Drops

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June 2, 2026130.4 Proof: Elijah Craig Barrel Proof C926 Pre-Allocation Closes Thursday at $79.99

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June 1, 2026Beam's Clermont Distillery Restarts: 14 Weeks Dark and What It Means for Bourbon Through 2035

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May 202631 episodes
May 31, 2026Old Fitzgerald BiB Fall 2026: Four Days to Get It at MSRP

The Cut podcast runs Monday through Friday — catch tomorrow's episode on Spotify and everywhere you listen at chasingtheunicornpodcast.com/episodes .

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May 30, 2026One Slot Left: The Last Four Roses Reunion Session

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May 29, 2026The Cheaper, Older Bottle Is Still Available — The Cut

This week, Heaven Hill’s production calendar created the most useful direct comparison in the current bourbon window.

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May 28, 2026Ohio's BTAC Lottery Closes Tonight — Free Entry — The Cut

Thursday’s biggest bourbon deadline lands tonight. Two access windows close at midnight — one requires luck, one requires a phone call. Ohio’s OHLQ BTAC 2026 lottery portal closes at midnight tonight.

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May 27, 2026Wild Turkey's 17-Year Just Confirmed 11,400 Bottles — The Cut

Wednesday’s biggest bourbon story didn’t arrive with a press release. It arrived in a federal label approval filed May 25 and a distributor trade deck circulated to Campari-aligned accounts before the general…

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May 26, 2026The Proof Just Confirmed Your Next Woodford Buy — The Cut

Tuesday’s biggest story didn’t come from a distillery marketing team. It came from a federal database most bourbon buyers don’t know to check.

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May 25, 2026A Tax Law Just Expanded Your Bourbon Shelf — Heaven Hill 2033 — The Cut

Monday’s biggest story isn’t a new product launch or an auction result — it’s a master distiller willing to connect a state tax law to a barrel-filling decision on the record.

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May 24, 2026Eddie Russell's Last Rickhouse K Sessions — Same Bourbon, Three Floors

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May 23, 2026400 Tickets Left: Kentucky Bourbon Festival VIP Closes Tonight

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May 22, 2026No Lottery Required: Old Fitz BiB 15-Year Is at Walk-Up in Louisville Now — The Cut

▶ Listen to this episode on Spotify Friday’s biggest story doesn’t require a lottery ticket. It requires a drive.

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May 21, 2026The Cut — May 21, 2026 — Free Stagg Lottery Entry Is Live in Two States | The Cut

▶ Listen to this episode on Spotify Thursday’s biggest access event opened a portal, not a ship window. Ohio and Pennsylvania launched their 2026 Buffalo Trace Antique Collection lottery portals this morning.

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May 20, 2026The Cut — May 20, 2026 — A $70 Bottle Beat the $200 Shelf | Larceny C926 Closes Tomorrow | The Cut

▶ Listen to this episode on Spotify Wednesday’s biggest shelf-level move is a deadline — and the value math on the other side of it is as clean as anything on the current shelf.

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May 19, 2026The Cut — May 19, 2026 — TTB Locked September's Best Bottle | Birthday Bourbon 2026 Confirmed | The Cut

▶ Listen to this episode on Spotify Tuesday’s biggest shelf-level move is a government approval that most bourbon buyers don’t know to watch for.

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May 18, 2026The Cut — May 18, 2026 — Eddie Russell Opens the Rickhouse | $125 Flavor Map | The Cut

▶ Listen to this episode on Spotify Monday’s biggest industry move is a $125 rickhouse science curriculum — and it may be the most honest consumer-education product a Big 4 distillery has ever offered.

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May 17, 2026Pre-Order Closes Tonight | Larceny C926 | The Cut

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May 16, 2026Brent Elliott Broke the Recipe's Rules | Four Roses "Reunion" | The Cut

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May 15, 2026The Cut — May 15, 2026 — Hard Truth French Oak Closes Tonight | $65 vs $109 | The Cut

Friday’s allocation window has a hard close — and tonight it’s gone. Hard Truth Distilling’s Barrel Finish Reserve French Oak 2026 shuts its allocation at end of business today. $64.99.

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May 14, 2026The Cut — May 14, 2026 — Michter's Fort Nelson Open Now | $119.99 vs $235 Secondary | The Cut

Thursday’s Hunt window has a clear lead — and a clock running out. Michter’s US★1 Barrel Strength Sour Mash Batch 25S1 is open for walk-up purchase at Fort Nelson, Michter’s distillery store at 801 West Main…

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May 13, 2026The Cut — May 13, 2026 — Elijah Craig Barrel Proof C926 Confirmed | $79.99, 14 Years, No Lottery | The Cut

Wednesday morning, Heaven Hill put every number on paper. Elijah Craig Barrel Proof C926 — the third batch of the 2026 EC Barrel Proof calendar — locks in at $79.99 MSRP, 130.4 proof, fourteen years and two…

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May 12, 2026The Cut — May 12, 2026 — Booker's Charlie's Batch 2026 Official Specs | $100 Cask-Strength Tonight | The Cut

Tuesday morning, Beam Suntory put the specs on paper. Booker’s “Charlie’s Batch” 2026-01 — the Booker’s program’s first quarterly release of 2026 — locks in at 124.5 proof, seven years and three months average…

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May 11, 2026The Cut — May 11, 2026 — Wild Turkey Documents 3-Generation Succession | Michter's 25S1 Opens Today | The Cut

Monday morning, the bourbon shelf got a little more stable. Wild Turkey’s parent company, Campari Group, announced before market open that Bruce Russell — Eddie Russell’s son and fifteen-year Wild Turkey…

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May 10, 2026Michter's Best Batch Ever Opens Monday | Mother's Day Old Fitz Closes Today | The Cut

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May 9, 2026The Bourbon Affair Opened Today — Here's Where the Bourbon Dollar Actually Went | The Cut

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May 8, 2026The Cut — May 8, 2026 — Wheated vs. High-Rye: The $90 Bourbon Experiment That Settles It | The Cut

Friday’s Cut answers the question every bourbon buyer eventually hits: wheated, high-rye, or traditional — which mash bill family is yours? The r/bourbon community debated it all week. 2,100 upvotes.

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May 7, 2026The Cut — May 7, 2026 — Pappy 2026 Cohort Confirmed — Plus Michter's Walk-Up Today | The Cut

Two stories collided Thursday in American whiskey, and one of them requires action today. Old Rip Van Winkle confirmed the 2026 Pappy Van Winkle barrel cohort — the 23-Year draws from 2003 fill barrels,…

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May 6, 2026The Cut — May 6, 2026 — Heaven Hill Cuts Evan Williams BiB — First Price Drop Since 2018 | The Cut

The most time-sensitive story Wednesday is a Louisville distillery opening its doors for one day.

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May 5, 2026The Cut — May 5, 2026 — Parker's Heritage 2026: A $99.99 Blended Whiskey With a Ten-Year Age Statement | The Cut

The biggest whiskey news Tuesday isn’t about a scarce allocated bottle with a three-digit secondary floor. It’s about a category most shoppers skip entirely.

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May 4, 2026The Cut — May 4, 2026 — Four Roses Sets a Lottery Demand Record — Act Before Tuesday | The Cut

The most time-sensitive news in American whiskey today is a 72-hour clock. Four Roses Single Barrel Collection Second Rotation lottery winner notifications landed in Ohio OHLQ, Virginia VABC, and Pennsylvania…

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May 3, 2026Michter's Drops Three Expressions Monday — Pre-Alloc Closes Tonight | The Cut

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May 2, 2026Four Roses Drops 9,800 Bottles Monday — And Tells You Where the Barrel Sat | The Cut

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May 1, 2026The Cut — May 1, 2026 — Buffalo Trace's 14-Year Science Project Is Now a Bourbon | The Cut

A 14-year science experiment became a permanent bourbon today. Buffalo Trace launched the Single Oak Project in 2011 — 192 individual barrels, 12 tracked production variables, 100,000 consumer tastings, a…

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April 202617 episodes
April 30, 2026The Cut — April 30, 2026 — Congress Might Declare Rye America's Spirit | The Cut

The biggest story in American whiskey this week started with a petition and ended with Congress drafting resolution language.

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April 29, 2026Bourbon Has a New Shape — Balcones Pot Still Bourbon — The Cut

Bourbon has a new shape. Balcones Distilling in Waco, Texas announced Wednesday their Texas Pot Still Bourbon — straight bourbon distilled entirely on copper pot stills from a 100% Texas-grown corn mashbill,…

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April 28, 2026Tennessee Just Out-Picked Kentucky — Nelson's Green Brier — The Cut

Tennessee just out-picked Kentucky. Nelson’s Green Brier Distillery opened its 2026 Spring barrel pick program Saturday with 14 own-distilled Tennessee bourbon barrels, bottled at barrel proof between 107 and…

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April 27, 2026Michter's 2026: 4,200 Bottles, No Lottery — The Cut

Michter’s Distillery confirmed Monday that both 2026 Legacy Series expressions — Shenk’s Homestead Sour Mash Whisky and Bomberger’s Declaration — are locked in at 91.4 proof and $99.99 suggested retail, with a…

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April 26, 2026Bourbon Backs Rye — 100,000 Signatures Hit Congress

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April 25, 2026Blood Oath Pact 12 Is Live — Italian Wine Casks in Kentucky Bourbon

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April 24, 2026Jack Daniel's Auction Is Now Official — Goldman Sachs Is Advising — The Cut

Today’s biggest move in American whiskey started at 6:02 AM when Brown-Forman filed a Form 8-K with the SEC formally acknowledging two competing acquisition bids — Sazerac at $15 billion all-cash, Pernod…

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April 23, 2026Four Lobbyists Indicted Over an $8,500 Pappy Van Winkle — The Cut

Today’s biggest move in American whiskey landed in a North Carolina courtroom. A Wake County grand jury indicted four lobbyists over a 2024 Kentucky Bourbon Trail trip they organized for Republican state…

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April 21, 2026Brown-Forman Hires Skadden And JPMorgan Day 3 — The Cut

Three banks just placed bets on Brown-Forman. Tuesday morning at 10:15, Garvin Brown IV — great-great-grandson of the founder — issued the first family statement on the Sazerac-Pernod bids and flagged 156…

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April 20, 2026Brown-Forman Stock Pops 14.2% On Sazerac Bid — The Cut

Brown-Forman didn’t crash. It opened up fourteen. The stock that makes Jack Daniel’s, Woodford Reserve, and Old Forester closed Friday at $41.02 and opened Monday at $46.85 — a 14.2% jump on more than four…

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April 19, 2026Sazerac Bids $15 Billion for Brown-Forman

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April 18, 2026Whiskey Riot Boston Opens Tonight — 240 Pours

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April 17, 2026Brown-Forman Cuts Louisville While Expanding Lynchburg — The Cut

▶ Listen to this episode on Spotify You’ve been told premiumization. They’re cutting volume.

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April 16, 2026Bardstown Lottery Opens — More Bottles Than Entrants — The Cut

▶ Listen to this episode on Spotify More bottles than entrants. Bardstown Bourbon Company opened the Discovery Series 11 distillery lottery Thursday morning, and the math is the headline — 7,800 bottles…

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April 15, 2026Master's Keep 2026 — Smallest Run Since 2018 Revival — The Cut

▶ Listen to this episode on Spotify Master’s Keep just got smaller. Wild Turkey published the 2026 Master’s Keep specs Tuesday morning, and the volume is the headline — 11,400 bottles, the smallest Master’s…

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April 14, 2026Three Regional Ryes Just Landed — Pennsylvania, New York, Maryland — The Cut

▶ Listen to this episode on Spotify Three regional rye flagships landed at retail the same Tuesday — Dad’s Hat Pennsylvania Rye Bottled-in-Bond at $59.99, Kings County Empire Rye 2026 at $79.99, and Sagamore…

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April 13, 2026Pappy 23 Hammers at $2,750 — 47% Off Peak — The Cut

▶ Listen to this episode on Spotify Pappy Van Winkle 23 Year hammered at $2,750 on Sunday’s April 12 online auction cycle — the bottle’s lowest multiple over MSRP at auction since 2019, about 8.3 times the…

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February 20252 episodes
February 19, 2025S01E05 The Science of Swirling Unlocking Bourbon’s Nosing Potential

Is swirling your bourbon glass just a pretentious habit you see in movies... or is there actually a *secret* to unlocking incredible flavor hidden within that simple motion?

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February 12, 2025S01E04 Bourbon Blind Tastings—Putting Your Palate to the Test

In Episode 4 of Chasing the Unicorn: Your Quest for the Perfect Pour, we're asking the question every bourbon lover needs to consider: Are you truly experiencing the spirit in your glass, or are you being…

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January 20253 episodes
January 15, 2025S01E03 - Bourbon Myths and Misconceptions Debunking Common Beliefs about the Spirit

Think you know everything about bourbon? Think again! In this episode of Chasing the Unicorn, we're debunking common bourbon myths and misconceptions.

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January 9, 2025S01E02 Water Works- The Impact of Water Sources on Bourbon

Dive into the fascinating world of bourbon and water in this episode of Chasing the Unicorn! We explore how different water sources impact flavor, from limestone springs to Jack Daniel's unique cave spring.

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January 5, 2025S01E01 — Whiskey Wanderlust: Planning Your Bourbon Adventures

Planning your Kentucky Bourbon Trail trip? This episode is your guide to crafting the ultimate bourbon adventure! We share tips on choosing distilleries, booking tours, and maximizing your experience.

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