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Latest Episodes
A $15 Gap Her Staff Couldn’t Guess — The Cut — S02E82
Tonight, Louisville's The Rickhouse Room runs the sixth annual edition of a blind wheated-bourbon showdown that's quietly become one of the better real-world data sets in…
▶ Listen & show notesOne Founder, Thirty Barrels, One Winner — The Cut — S02E81
Wilderness Trail Distillery did something today it had resisted for years — it opened its first single barrel program, and co-founder Shane Baker did the picking…
▶ Listen & show notesOne Price Held, One Didn’t — The Cut — S02E80
Buffalo Trace just answered the question everybody had about the next E.H. Taylor Jr. release: 12 years old, 100.6 proof, and an MSRP of $54.99 —…
▶ Listen & show notesPeerless Opens a Second Door — The Cut — S02E79
Peerless just cleared its last regulatory hurdle for a second tasting room on Louisville's Whiskey Row, opening to the public later this month right next to…
▶ Listen & show notesHeaven Hill Bet Against Itself — The Cut — S02E78
Heaven Hill just poured concrete for a bet most of the industry hasn't made out loud yet. The distillery broke ground today on six new warehouses…
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Four Roses 2026 Pre-Allocation Closes July 18 — The Cut Weekend — S02E77
Franklin takes a quiet Sunday minute to lay out the week's real dates: Four Roses' 2026 Limited Edition Small Batch pre-allocation closes July 18 at $129.99…
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Wild Turkey 101 Beats Pricier Bottles, 3 of 4 — The Cut Weekend — S02E76
Franklin closes out the week by tracing one question through five days of news: what actually makes a bottle worth its price. From Elijah Craig Barrel…
▶ Listen & show notesA $28 Bourbon Keeps Beating $80 Ones — The Cut — S02E75
A $28 bourbon keeps beating $80 ones. A recurring blind-tasting series on r/bourbon has pitted Wild Turkey 101 against bottles two to three times its price…
▶ Listen & show notesOhio’s Free Stagg Lottery Closes Sunday — The Cut — S02E74
Ohio's George T. Stagg lottery closes this Sunday at midnight, and it's the cleanest access story we've covered in weeks. No purchase required — just your…
▶ Listen & show notesFour Roses 2026 Pre-Allocation: Buy It Before It Exists — The Cut — S02E73
Four Roses 2026 Limited Edition Small Batch is open for pre-allocation right now. Master Distiller Brent Elliott confirmed the annual blend at 108.2 proof after TTB…
▶ Listen & show notesE.H. Taylor Jr. BiB 2026: The Man Who Passed the Law, $69.99 — The Cut — S02E72
E.H. Taylor Jr. Single Barrel Bottled-in-Bond 2026 is at your store this week. The bottle cleared federal TTB review at 100 proof on July 3 and…
▶ Listen & show notesElijah Craig Barrel Proof E926: $74.99 Before the Floor Closes — The Cut — S02E71
Elijah Craig Barrel Proof E926 is at your store this week. The bottle cleared federal TTB approval July 4 at 130.2 proof — the third consecutive…
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Four Roses 2026 Pre-Allocation Closes Today — The Cut Weekend — S02E70
The Four Roses 2026 Limited Edition Small Batch pre-allocation closes this afternoon, and Franklin lays out exactly what you're deciding and where to go. Once that…
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Mount Vernon’s $1,000 Spirit of ’76, 350 Bottles — The Cut Weekend — S02E69
Franklin recaps a week shaped by one recurring question: what is something actually worth when the price is honest? The releases — Knob Creek 18-Year, Old…
▶ Listen & show notesSame Mash Bill, 2.4 Proof Points, and a Verdict Worth Knowing — The Cut — S02E68
R/bourbon ran 1,100 side-by-side comparisons on Larceny Barrel Proof A926 and B926 this week and produced a verdict worth knowing before one batch thins out. Both…
▶ Listen & show notesTwo Bottles Per Person: Michter’s 10-Year Walk-Up at $159.99 — The Cut — S02E67
Michter's Fort Nelson opened walk-up access this morning for the US★1 10-Year Single Barrel at $159.99 MSRP — no lottery, no application, two-bottle limit, first-come at…
▶ Listen & show notesNo Lottery: Wild Turkey Barrel Proof Confirmed at $59.99 — The Cut — S02E66
Wild Turkey confirmed 2026 Rare Breed Barrel Proof at 116.8 proof and $59.99 MSRP — standard national distribution, no lottery, arriving mid-July. In a window defined…
▶ Listen & show notesBirthday Bourbon Shrank a Year: What the Age Drop Means — The Cut — S02E65
The TTB confirmed Old Forester Birthday Bourbon 2026's spec before Brown-Forman did. The federal COLA registry published label approval on June 29 — 100 proof, 11-year…
▶ Listen & show notes$99 for 18 Years: Knob Creek Pre-Allocation Closes Tonight — The Cut — S02E64
Tonight's midnight deadline is real. Knob Creek 18-Year Single Barrel Reserve 2026 pre-allocation closes at midnight CT — 4,200 bottles nationally, $99.99 MSRP, single barrels running…
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Michter’s Toasted Barrel Walk-Up Opens July 11 — The Cut Weekend — S02E63
Franklin walks through the week ahead while it's still quiet. Michter's Fort Nelson is running a walk-up release of the Toasted Barrel Finish 2026 — July…
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Wild Turkey Drops Two Master’s Keep Bottles Simultaneously — The Cut Weekend — S02E62
Franklin recaps the week that was in American whiskey — from the Knob Creek 2001 Vintage Reserve's phone-call-only allocation to the TTB label drop that started…
▶ Listen & show notesWild Turkey Just Solved Comparison Shopping — The Cut — S02E61
Friday's Cut opens on a structural first: Wild Turkey's Master's Keep 2026 lineup has both expressions in pre-allocation at the same moment. Landmark at 14 years…
▶ Listen & show notesEighteen Years. Eighty-Nine Dollars. Tonight Only. — The Cut — S02E60
Thursday's Cut opens on the clearest access deadline in this week's Hunt cycle. Heaven Hill's Elijah Craig 18-Year Straight Bourbon 2026 pre-allocation closes tonight at midnight…
▶ Listen & show notesEveryone Else Dropped. This Bottle Didn’t. — The Cut — S02E59
Wednesday's Cut opens on the bourbon secondary market's clearest live illustration of what genuine scarcity looks like. Buffalo Trace's Weller Antique 107 Batch 2026-02 cleared the…
▶ Listen & show notesSeventy-Two Hours. Then It’s Gone. — The Cut — S02E58
Tuesday's Cut opens on the federal label approval bourbon hunters have been tracking since the C926 sold through. Heaven Hill's Elijah Craig Barrel Proof D926 cleared…
▶ Listen & show notesYour Retailer Got the Letter. You Didn’t. — The Cut — S02E57
Monday's Cut opens on a distribution letter most buyers will never see. Beam Suntory sent per-account limits to its retail network this week for the Knob…
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Elijah Craig 18 Pre-Allocation Closes Thursday — The Cut Weekend — S02E56
Sunday's edition of The Cut Weekend sets up the week ahead — two moves with real deadlines and a few things worth putting on a list…
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Elijah Craig 18 Undercuts Eagle Rare 17 by Ten Dollars — The Cut Weekend — S02E55
This Saturday recap follows the week's through-line: 18-year bourbons are no longer a single-bottle lottery. Heaven Hill's Elijah Craig 18 lands at $89.99 with a pre-allocation…
▶ Listen & show notes280 Upvotes Settled the Father’s Day Bourbon Debate — The Cut — S02E54
Friday's Cut opens with a community verdict that has a retail window. r/bourbon ran Wild Turkey 101 versus Elijah Craig Small Batch for two days —…
▶ Listen & show notesA $70 Bottle Ships Today. Pappy Doesn’t. — The Cut — S02E53
Thursday's Cut opens with one deadline. The E.H. Taylor Jr. Old Warehouse C Bottled-in-Bond 2026 has a Father's Day ground-shipping cutoff before 5 PM ET at…
▶ Listen & show notesTomorrow Is Your Last Father’s Day Call — The Cut — S02E52
Wednesday's Cut opens with a same-day decision. Heaven Hill's Old Fitzgerald Bottled-in-Bond Spring 2026 Decanter received federal label approval on June 15 at exactly 100 proof…
▶ Listen & show notesOne Bottle Per Day. No Application. — The Cut — S02E51
Tuesday's Cut opens with the most straightforward premium access event of the summer. Michter's confirmed this morning that Fort Nelson Distillery at 801 West Main Street…
▶ Listen & show notesHeaven Hill Just Undercut Eagle Rare 17 — The Cut — S02E50
Monday's Cut opens with the value move that resets the premium bourbon shelf. Heaven Hill confirmed the Elijah Craig 18-Year Straight Bourbon at $89.99 this week…
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Four Roses LESB 2026 Blind Commitment at 108.2 Proof — The Cut Weekend — S02E49
Franklin maps out the allocation calendar for the week ahead, starting with Wild Turkey Master's Keep Triumph 2026 — 17 years, 116.4 proof, 11,400 bottles nationally…
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Garrison Brothers Earns Texas’s First Bottled-in-Bond — The Cut Weekend — S02E48
Franklin walks through a week where the common thread was access — who gets the bottle, how, and on whose terms. BTAC lottery portals opened free…
▶ Listen & show notesNational Bourbon Day Debate Has Real Numbers and a Deadline on One Side — The Cut — S02E47
Friday's Cut arrives with National Bourbon Day two days out and the annual community one-bottle debate anchored to two specific available-today releases for the first time…
▶ Listen & show notesWild Turkey Triumph’s $199.99 Window Closes in Four Days While Secondary Quotes $320 — The Cut — S02E46
Thursday's Cut opens with the most urgent active spread in the bourbon market: Wild Turkey Master's Keep Triumph 2026 sits at $199.99 through June 15 while…
▶ Listen & show notesThree Bourbons, Three Prices, One Father’s Day Deadline: The Gift Map Is Unusually Clean — The Cut — S02E45
Wednesday's Cut opens with the cleanest Father's Day bourbon gift map in recent memory — three confirmed MSRPs at three price points, each backed by real…
▶ Listen & show notesE.H. Taylor Jr. BiB Approved: Get on the List Before the Press Release Drops — The Cut — S02E44
Tuesday's Cut opens with federal label news most buyers won't see for two to four weeks — and that gap is exactly when the notification list…
▶ Listen & show notesBTAC Lottery Is Open — $129 Gets You George T. Stagg — The Cut — S02E43
Monday's Cut opens with the only bourbon window where the entry is free and the upside is George T. Stagg at $129. The Buffalo Trace Antique…
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Pappy Van Winkle Lotteries Open Starting July 22 — The Cut Weekend — S02E42
Franklin sets the table for the week ahead on this Sunday look-ahead edition of The Cut Weekend. The Wild Turkey Master's Keep Triumph window closes June…
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Elijah Craig 130.4 and Four Roses 108.2 Converge — The Cut Weekend — S02E41
The week opened quietly — Beam Suntory's Clermont campus restarted after fourteen weeks dark, a decision whose consequences won't land on shelves until 2035. Then it…
▶ Listen & show notesThe $70 Bottle Just Won Father’s Day — Larceny Barrel Proof A926 vs. Wild Turkey Triumph — The Cut
Friday's Cut opens with the Father's Day debate that just got real numbers. Larceny Barrel Proof A926 cleared TTB label approval at 126.8 proof — the…
▶ Listen & show notesTwo $79.99 Windows Close Tonight — Old Fitz BiB vs. ECBP C926 — The Cut
Thursday's Cut opens with a clock. Old Fitzgerald Bottled-in-Bond Fall 2026 and Elijah Craig Barrel Proof C926 close simultaneous pre-allocation windows tonight at midnight, both at…
▶ Listen & show notes108.2 Proof: Four Roses 2026 LESB Pre-Allocation Opens Before the Recipe Drops — The Cut
Wednesday's Cut opens with a proof confirmation and a timing problem. The federal government confirmed Four Roses' 2026 Limited Edition Small Batch at 108.2 proof this…
▶ Listen & show notes130.4 Proof: Elijah Craig Barrel Proof C926 Pre-Allocation Closes Thursday at $79.99 — The Cut
Tuesday's Cut opens with a proof record and a three-day deadline. Heaven Hill's Elijah Craig Barrel Proof C926 is TTB-confirmed at 130.4 proof and 14.2 years…
▶ Listen & show notesBeam’s Clermont Distillery Restarts: 14 Weeks Dark and What It Means for Bourbon Through 2035 — The Cut
Monday's Cut opens with the most consequential production decision in American bourbon this year. Beam Suntory's Clermont, Kentucky distillery — source of Knob Creek, Booker's, Baker's,…
▶ Listen & show notesOld Fitzgerald BiB Fall 2026: Four Days to Get It at MSRP — The Cut
Today's Sunday Cut opens with a four-day deadline most bourbon buyers will miss. Old Fitzgerald Bottled-in-Bond Fall 2026 is in pre-allocation at $79.99 through June 4…
▶ Listen & show notesOne Slot Left: The Last Four Roses Reunion Session — The Cut
This weekend Brent Elliott is at the Four Roses Lawrenceburg distillery walking through the decision that produced "Reunion" OBSV 2026. Four pours — OBSV at seven…
▶ Listen & show notesThe Cheaper, Older Bottle Is Still Available — The Cut
This week, Heaven Hill's production calendar created the most useful direct comparison in the current bourbon window. Two federally certified wheated bourbons from the same Bardstown…
▶ Listen & show notesOhio’s BTAC Lottery Closes Tonight — Free Entry — The Cut
Thursday's biggest bourbon deadline lands tonight. Two access windows close at midnight — one requires luck, one requires a phone call. Ohio's OHLQ BTAC 2026 lottery…
▶ Listen & show notesWild Turkey’s 17-Year Just Confirmed 11,400 Bottles — The Cut
Wednesday's biggest bourbon story didn't arrive with a press release. It arrived in a federal label approval filed May 25 and a distributor trade deck circulated…
▶ Listen & show notesThe Proof Just Confirmed Your Next Woodford Buy — The Cut
Tuesday's biggest story didn't come from a distillery marketing team. It came from a federal database most bourbon buyers don't know to check. A TTB Certificates…
▶ Listen & show notesA Tax Law Just Expanded Your Bourbon Shelf — Heaven Hill 2033 — The Cut
Monday's biggest story isn't a new product launch or an auction result — it's a master distiller willing to connect a state tax law to a…
▶ Listen & show notesEddie Russell’s Last Rickhouse K Sessions — Same Bourbon, Three Floors — The Cut
Sunday's biggest story isn't on a spreadsheet or in a filing — it's running live on a working distillery floor in Lawrenceburg, Kentucky right now. Wild…
▶ Listen & show notes400 Tickets Left: Kentucky Bourbon Festival VIP Closes Tonight — The Cut
Saturday's biggest story doesn't require a credit check or a wait list — it requires a decision by midnight tonight. The Kentucky Bourbon Festival 2026 VIP…
▶ Listen & show notesNo Lottery Required: Old Fitz BiB 15-Year Is at Walk-Up in Louisville Now — The Cut
Friday's biggest story doesn't require a lottery ticket. It requires a drive. Heaven Hill opened the Old Fitzgerald Bottled-in-Bond 15-Year Decanter Spring 2026 walk-up window at…
▶ Listen & show notesThe Cut — May 21, 2026 — Free Stagg Lottery Entry Is Live in Two States | The Cut
Thursday's biggest access event opened a portal, not a ship window. Ohio and Pennsylvania launched their 2026 Buffalo Trace Antique Collection lottery portals this morning. For…
▶ Listen & show notesThe Cut — May 20, 2026 — A $70 Bottle Beat the $200 Shelf | Larceny C926 Closes Tomorrow | The Cut
Wednesday's biggest shelf-level move is a deadline — and the value math on the other side of it is as clean as anything on the current…
▶ Listen & show notesThe Cut — May 19, 2026 — TTB Locked September’s Best Bottle | Birthday Bourbon 2026 Confirmed | The Cut
Tuesday's biggest shelf-level move is a government approval that most bourbon buyers don't know to watch for. The TTB recorded label approval for Old Forester Birthday…
▶ Listen & show notesThe Cut — May 18, 2026 — Eddie Russell Opens the Rickhouse | $125 Flavor Map | The Cut
Monday's biggest industry move is a $125 rickhouse science curriculum — and it may be the most honest consumer-education product a Big 4 distillery has ever…
▶ Listen & show notesThe Cut — May 17, 2026 — Pre-Order Closes Tonight | Larceny C926 | The Cut
Sunday's biggest shelf-level action has a deadline: tonight. Larceny Barrel Proof C926 — Heaven Hill's spring 2026 wheated barrel-proof release — closes its pre-order window at…
▶ Listen & show notesThe Cut — May 16, 2026 — Brent Elliott Broke the Recipe’s Rules | Four Roses “Reunion” | The Cut
Saturday's biggest shelf-level move is a pre-order call you need to make this week. Four Roses master distiller Brent Elliott selected OBSV recipe barrels at 11…
▶ Listen & show notesThe Cut — May 15, 2026 — Hard Truth French Oak Closes Tonight | $65 vs $109 | The Cut
Friday's allocation window has a hard close — and tonight it's gone. Hard Truth Distilling's Barrel Finish Reserve French Oak 2026 shuts its allocation at end…
▶ Listen & show notesThe Cut — May 14, 2026 — Michter’s Fort Nelson Open Now | $119.99 vs $235 Secondary | The Cut
Thursday's Hunt window has a clear lead — and a clock running out. Michter's US★1 Barrel Strength Sour Mash Batch 25S1 is open for walk-up purchase…
▶ Listen & show notesThe Cut — May 13, 2026 — Elijah Craig Barrel Proof C926 Confirmed | $79.99, 14 Years, No Lottery | The Cut
Wednesday morning, Heaven Hill put every number on paper. Elijah Craig Barrel Proof C926 — the third batch of the 2026 EC Barrel Proof calendar —…
▶ Listen & show notesThe Cut — May 12, 2026 — Booker’s Charlie’s Batch 2026 Official Specs | $100 Cask-Strength Tonight | The Cut
Tuesday morning, Beam Suntory put the specs on paper. Booker's "Charlie's Batch" 2026-01 — the Booker's program's first quarterly release of 2026 — locks in at…
▶ Listen & show notesThe Cut — May 11, 2026 — Wild Turkey Documents 3-Generation Succession | Michter’s 25S1 Opens Today | The Cut
Monday morning, the bourbon shelf got a little more stable. Wild Turkey's parent company, Campari Group, announced before market open that Bruce Russell — Eddie Russell's…
▶ Listen & show notesThe Cut — May 10, 2026 — Michter’s Best Batch Ever Opens Monday | Mother’s Day Old Fitz Closes Today | The Cut
Sunday morning, two bourbon clocks. The Old Fitzgerald Bottled-in-Bond Spring 2026 allocation closes today at end of business — Heaven Hill's wheated bonded program at $44.99…
▶ Listen & show notesThe Cut — May 9, 2026 — The Bourbon Affair Opened Today — Here’s Where the Bourbon Dollar Actually Went | The Cut
The Kentucky Bourbon Affair opened its pre-event weekend this morning in Louisville and Bardstown — and the ticket resale market delivered the clearest signal of the…
▶ Listen & show notesThe Cut — May 8, 2026 — Wheated vs. High-Rye: The $90 Bourbon Experiment That Settles It | The Cut
Friday's Cut answers the question every bourbon buyer eventually hits: wheated, high-rye, or traditional — which mash bill family is yours? The r/bourbon community debated it…
▶ Listen & show notesThe Cut — May 7, 2026 — Pappy 2026 Cohort Confirmed — Plus Michter’s Walk-Up Today | The Cut
Two stories collided Thursday in American whiskey, and one of them requires action today. Old Rip Van Winkle confirmed the 2026 Pappy Van Winkle barrel cohort…
▶ Listen & show notesThe Cut — May 6, 2026 — Heaven Hill Cuts Evan Williams BiB — First Price Drop Since 2018 | The Cut
The most time-sensitive story Wednesday is a Louisville distillery opening its doors for one day. Michter's Fort Nelson Distillery opens for walk-up access Thursday, May 7…
▶ Listen & show notesThe Cut — May 5, 2026 — Parker’s Heritage 2026: A $99.99 Blended Whiskey With a Ten-Year Age Statement | The Cut
The biggest whiskey news Tuesday isn't about a scarce allocated bottle with a three-digit secondary floor. It's about a category most shoppers skip entirely. Heaven Hill…
▶ Listen & show notesThe Cut — May 4, 2026 — Four Roses Sets a Lottery Demand Record — Act Before Tuesday | The Cut
The most time-sensitive news in American whiskey today is a 72-hour clock. Four Roses Single Barrel Collection Second Rotation lottery winner notifications landed in Ohio OHLQ,…
▶ Listen & show notesThe Cut — May 3, 2026 — Michter’s Drops Three Expressions Monday — Pre-Alloc Closes Tonight | The Cut
The biggest consumer deadline in American whiskey today isn't a lottery — it's a clock. Michter's pre-allocation window for Barrel Strength Batch 25S1 closes tonight, ahead…
▶ Listen & show notesThe Cut — May 2, 2026 — Four Roses Drops 9,800 Bottles Monday — And Tells You Where the Barrel Sat | The Cut
Four Roses just told you something distilleries almost never tell you — and they chose to do it on launch week. The Single Barrel Collection Second…
▶ Listen & show notesThe Cut — May 1, 2026 — Buffalo Trace’s 14-Year Science Project Is Now a Bourbon | The Cut
A 14-year science experiment became a permanent bourbon today. Buffalo Trace launched the Single Oak Project in 2011 — 192 individual barrels, 12 tracked production variables,…
▶ Listen & show notesThe Cut — April 30, 2026 — Congress Might Declare Rye America’s Spirit | The Cut
The biggest story in American whiskey this week started with a petition and ended with Congress drafting resolution language. WhistlePig launched "Rye, White and Blue" on…
▶ Listen & show notesBourbon Has a New Shape — Balcones Pot Still Bourbon — The Cut
Bourbon has a new shape. Balcones Distilling in Waco, Texas announced Wednesday their Texas Pot Still Bourbon — straight bourbon distilled entirely on copper pot stills…
▶ Listen & show notesTennessee Just Out-Picked Kentucky — Nelson’s Green Brier — The Cut
Tennessee just out-picked Kentucky. Nelson's Green Brier Distillery opened its 2026 Spring barrel pick program Saturday with 14 own-distilled Tennessee bourbon barrels, bottled at barrel proof…
▶ Listen & show notesMichter’s 2026: 4,200 Bottles, No Lottery — The Cut
Michter's Distillery confirmed Monday that both 2026 Legacy Series expressions — Shenk's Homestead Sour Mash Whisky and Bomberger's Declaration — are locked in at 91.4 proof…
▶ Listen & show notesBourbon Backs Rye — 100,000 Signatures Hit Congress — The Cut
WhistlePig's campaign for a federal rye whiskey designation hit 100,000 signatures Sunday afternoon — five days ahead of its own schedule — with bipartisan Congressional sponsorship…
▶ Listen & show notesBlood Oath Pact 12 Is Live — Italian Wine Casks in Kentucky Bourbon — The Cut
The most consumer-friendly bourbon launch of spring 2026 opened this morning at Lux Row Distillers in Bardstown. Blood Oath Pact 12 Italian Wine Cask Finish —…
▶ Listen & show notesJack Daniel’s Auction Is Now Official — Goldman Sachs Is Advising — The Cut
Today's biggest move in American whiskey started at 6:02 AM when Brown-Forman filed a Form 8-K with the SEC formally acknowledging two competing acquisition bids —…
▶ Listen & show notesFour Lobbyists Indicted Over an $8,500 Pappy Van Winkle — The Cut
Today's biggest move in American whiskey landed in a North Carolina courtroom. A Wake County grand jury indicted four lobbyists over a 2024 Kentucky Bourbon Trail…
▶ Listen & show notesBrown-Forman Hires Skadden And JPMorgan Day 3 — The Cut
Three banks just placed bets on Brown-Forman. Tuesday morning at 10:15, Garvin Brown IV — great-great-grandson of the founder — issued the first family statement on…
▶ Listen & show notesBrown-Forman Stock Pops 14.2% On Sazerac Bid — The Cut
Brown-Forman didn't crash. It opened up fourteen. The stock that makes Jack Daniel's, Woodford Reserve, and Old Forester closed Friday at $41.02 and opened Monday at…
▶ Listen & show notesSazerac Bids $15 Billion for Brown-Forman — The Cut
Sazerac, the Louisiana-based owner of Buffalo Trace and Pappy Van Winkle, formally offered $15 billion in all-cash for Brown-Forman on April 15, 2026 — the largest…
▶ Listen & show notesWhiskey Riot Boston Opens Tonight — 240 Pours — The Cut
Tonight in Boston, two hundred pours. Whiskey Riot Boston 2026 Spring opens at six o'clock tonight at the Boston Convention and Exhibition Center in South Boston,…
▶ Listen & show notesBrown-Forman Cuts Louisville While Expanding Lynchburg — The Cut
You've been told premiumization. They're cutting volume. Brown-Forman published full Q4 fiscal 2026 earnings Friday morning, and three numbers tell the whole story — $215 million…
▶ Listen & show notesBardstown Lottery Opens — More Bottles Than Entrants — The Cut
More bottles than entrants. Bardstown Bourbon Company opened the Discovery Series 11 distillery lottery Thursday morning, and the math is the headline — 7,800 bottles available…
▶ Listen & show notesMaster’s Keep 2026 — Smallest Run Since 2018 Revival — The Cut
Master's Keep just got smaller. Wild Turkey published the 2026 Master's Keep specs Tuesday morning, and the volume is the headline — 11,400 bottles, the smallest…
▶ Listen & show notesThree Regional Ryes Just Landed — Pennsylvania, New York, Maryland — The Cut
Three regional rye flagships landed at retail the same Tuesday — Dad's Hat Pennsylvania Rye Bottled-in-Bond at $59.99, Kings County Empire Rye 2026 at $79.99, and…
▶ Listen & show notesPappy 23 Hammers at $2,750 — 47% Off Peak — The Cut
Pappy Van Winkle 23 Year hammered at $2,750 on Sunday's April 12 online auction cycle — the bottle's lowest multiple over MSRP at auction since 2019,…
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S01E05 The Science of Swirling Unlocking Bourbon’s Nosing Potential
https://youtu.be/hQC-O1-8M54 Listen on Spotify • Watch on YouTube : Is swirling your bourbon glass just a pretentious habit you see in movies... or is there actually…
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S01E04 Bourbon Blind Tastings—Putting Your Palate to the Test
https://youtu.be/ZuilTvjUHL4 Listen on Spotify • Watch on YouTube : In Episode 4 of Chasing the Unicorn: Your Quest for the Perfect Pour, we're asking the question…
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S01E03 – Bourbon Myths and Misconceptions Debunking Common Beliefs about the Spirit
https://youtu.be/p-mFTLgmYKU Listen on Spotif y • Watch on YouTube : Think you know everything about bourbon? Think again! In this episode of Chasing the Unicorn, we're…
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S01E02 Water Works- The Impact of Water Sources on Bourbon
https://youtu.be/IJvVeRgwxtw Listen on Spotify • Watch on YouTube : Dive into the fascinating world of bourbon and water in this episode of Chasing the Unicorn! We…
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S01E01 — Whiskey Wanderlust: Planning Your Bourbon Adventures
https://youtu.be/TaGm-tVWS7I Listen on Spotify • Watch on YouTube Planning your Kentucky Bourbon Trail trip? This episode is your guide to crafting the ultimate bourbon adventure! We…
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